This document outlines a marketing plan for a wedding and party planning Android app. The plan discusses conducting a situation analysis of competitors and the target market. The goal is to build the app's brand and attract consumers with an easy way to find products. The strategy involves targeting internet users, young people, and educational institutions. Tactics include collaborating with suppliers, using social media for promotion, and evaluating the app's performance based on downloads and reviews.

1. WEDDING AND PARTY
PLANNER

2. MARKETING PLAN FOR ANDROID APP

3. AGENDA
Executive Summery
Situation Analysis
Goal
Strategy
Tactics
Implementation

4. EXECUTIVE
SUMMARY

5. Wedding and Party planner is an app which is affordable for all social
class family. This app will help the people to reach the needs and wants
actually they want. Bridal and guests clothes are available on rent also.

7. SITUATION

8. CONSUMER THINK ABOUT HOW MUCH MONEY
WOULD SPENT ON WEDDING & PARTY

9. WEDDING AND PARTY PLANNER HAS THE SOLUTION
ACCORDING TO RICHNESS OF FAMILY

11. SITUATION
ANANLYSIS

15. COMPETITORS

17. POP POD
-For all type of consumers -Available on windows and
-15% discount on first Sign Up IOS
-App will be simple to use -Clothes on rent for BRIDAL
-Easy trackable and guests
-Payment via credit card/debit -Special Gift for BRIDAL
Card or COD is also available -Playing arrangement for
6-13 age group

19. INITIALLY IT WAS NOT EASY TO WIN THE TRUST OF CUSTOMER
DISCOMFORT FOR PAYING THROUGH CARDS ON ACCOUNT OF SECURITY
FEAR
SO INTRODUCTION OF ‘COD’
HIGHEST NUMBER OF ORDER HAS REGISTERED
WORK OF 24*7

20. SHANGHAI MARRIAGE MARKET

21. MARKET SEGMENTATION
OBJECTIVE IS TO MATCH THE
EXPECTATIONS OF
CUCTOMERS IN TARGETED
SEGMENT
SEGMENTATION OF MARKET
ON THE BASIS OF:
INTERNET USERS
YOUNG GENERATION
EDUCATIONAL INSTITUTE

22. MARKET POSITIONING
THE INTRODUCTION OF THIS APP IN THE
MARKET TO OCCUPY CLEAR AND UNIQUE
POSITION IN THE CONSUMER’S MIND

23. MARKET ENTRY
THIS APP WILL ENTER INTO THE
MARKET THROUGH
GOOGLE PLAY STORE
APPLE APP STORE
AMAZON APP STORE
OPERA MOBILE STORE
SAMSUNG APP

24. MARKET
INTERNET USERS IN INDIA
ABOUT 250.2 MILLION IN 2014
DEMAND OF INTERNATIONAL
CONSUMER
E-COMMERCE WEBSITE

25. GOAL

26. BUILDING BRAND
CONSUMER’S ATTRACTION
EASY WAY TO FIND THE PRODUCTS
PRODUCT QUALITY
PRESENCE ON SOCIAL NETWORKING SITE

27. STRATEGY

28. TARGET MARKET

29. THE 5 C’S OF MARKETING STRATEGY

31. HIGH QUALITY OF SERVICES TO ITS CUSTOMER
SEVERAL INTERNET BLOGS ABOUT SERVICE QUALITY
AVAILABILTY OF CUSTOMER SERVICE
24*7 AVAILABLE

32. COLLABORATORS

33. COLLABORATOR PROVIDES THE
CUSTOMER, BEST PRICE,
QUALITY, AND SERVICES

35. PLACES AND CLOTHES ORDERED BY CUSTOMERS
‘WEDDING AND PARTY PLANNER’ FEELS IT AS A
DEMAND
DEMAND IS RECEIVED THROUGH WEBSITE
CREATION OF THIS APP TO FULFILL THE DEMAND OF
CUSTOMERS

36. COMPETITORS

37. WEDDING PARTY
BRIDALPULSE
WEDDINGWIRE

39. E-commerce WEBSITE IN TERMS OF USABILITY, SPEED AND
CLARITY WILL ENHANCE THE LOYALITY OF EXISTING
CUSTOMER AND MOVE A STEP AHEAD OF BRAND
AWARENESSBY USING CONTEXT RETENTION

41. MOBILE SHOPPING INCREMENT
ULTIMATELY SALES INCREASES
DEVELOPMENT OF M-COMMERCE IN E-
COMMERCE
SPECIAL MEDIA FOR YOUNG GENERATION

42. MAIN COLLABORATOR OF THIS APP ARE
STORES OF MAJOR CITIES
SHIPPING COMPANIES
FOR THIS CUSTOMERS WILL ALWAYS FEEL GOOD
WHICH WILL ULTIMATLY RAISE ITS APP VALUE

43. COMPANY
MEMORABLE EXPERIENCE
ESTABLISHING STRATEGY
BUILDING DOMINANT SHARES

46. MARRIAGE PLACES FOR ALL CLASS OF FAMILY
FOR RICH CLASS
FOR MIDDLE CLASS
AND FOR LOWER MIDDLE CLASS ALSO
CLOTHES ON RENT FOR BRIDAL AND GUESTS
PLAYGROUND FOR 6-13 AGE OF CHILD
SPECIAL GIFT FOR BRIDAL FROM COMPANY
SIDES

48. PRODUCT TO PURCHASE
SHIPPING
COURIER
METHOD OF BOOKING PLACES AND PRODUCTS ON
WEBSITE
MODE OF PAUMENT
CANCELLATION

50. THIS APP WILL CREATE A MILESTONE
IN THE ECCONOMIC WORLD
IN M-COMMERCE
SOCIAL MEDIA WILL HELP TO STAY CONNECTED WITH
CUSTOMERS
APP WILL GIVE MANY CHOICES TO THEIR CONSUMERS

52. FREE VERSION WON’T BE SPECIFIC
PREMIUM VERSION OF APP WOULD
LOOK FOR THE CONSUMERCHOICES
CONSUMERS ONCE PAID, CONYINUE
THE USAGE OF APP TILL END
PREMIUM AMOUNT IS CALCULATED
ON THE BASES OF CONSUMER
VISITING THIS APP

54. ENCOURAGE THE CUSTOMRE TO SHOP VIA APP
GIVE THE CONVENIENCE OF MOBILE SHOPPING
FREE SHIPPING CHARGES
ENCOURAGE TO GIVE THE FEEDBACK

56. OFFICIAL BLOGS
FEATURING EMAILS
SOCIAL MEDIA AND
COMMUNITIES
THROUGH PROMO VIDEO
FEATURING ON SOCIAL
CHANNELS
ASK USERS TO RATE, SHARE AND
SUBSCRIBE

58. DISTRIBUTION THROUGH
GOOGLE PLAY
APP STORE
ANY OTHER APP STORE

60. INFRASTRUCTURE
WEDDING AND PARTY PLANNER SELECTION
CRITERIA:
EXPERIENCE GOOD FOR CUSTOMERS
COMPANY FOCUS ON INNOVATIVE IDEAS
EMPLOYEE SHOULD GROW
PROFESSIONALLY WITH THE ORGANISATION

62. MAIN AIM OF THIS APP:
BUILD TRUST WITH THE CUSTOMERS
NO DELAY RESPONSE
ALWAYS AVAILABE FOR BOOKING PLACES AND CLOTHES ON
RENT
EXPANSION IN CURRENT CATEGORIES
COMPANY’S ASSOCIATION WITH LARGE NO OF SUPPLIERS
AND PARTNERS BOTH NATIONALLY AND INTERNATIONALLY

64. LOW CAPITAL INVESTMENT AND FAST TURN AROUND HELPS
IN PROMOTION OF NEW APP
THEME ADVERTISMENT
WEDDING AND PARTY PLANNER SHOULD TIE UP WITH MANY
ORGANISATIONS AND MAINTAIN A GOOD RELATIONSHIP
WEDDING AND PARTY PLANNER OFFERS MEMBERSHIP CARD
FOR PREMIUM CUSTOMERS

66. EVALUATION OF PERFORMANCE OF APP
NUMBER OF DOWNLOADS OF APP BY
USERS
REVIEW TOWARDS THE APP

68. CREATION OF OFFICIAL BLOGS FOR APP
PRODUCT VIDEO AND FUNNY, THOUGHT PROVOKING
EYE CATCHING APP ICON AND TELL THE STORY
JOIN DEVELOPERS AND ENTREPRENEURS NGROUPS ON SOCIAL
MEDIA AND COMMUNITIES
FEATURED ON MOBILE APP REVIEW SITES

69. EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
IMPLEMENTATION
EVALUATION
EXHIBITS

70. CREDITS
TEXT BOOK ON MARKETING MANAGEMENT
BY PHILIP KOTLER
www.wikipedia.com
www.google.com/images
VARIOUS HBR ARTICLES ON ARKETING PLAN
GOOGLE PLAY AND APP STORE TO ANALYSE
THE COMPETITORS

71. DISCLAIMER
Created by Rohit Anand, NIT Jamshedur, during
a marketing internship by Prof. Sameer Mathur,
IIM Lucknow.