E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
E-mail Marketing 1.0 was batch and blast. E-mail Marketing 2.0 – where we are now – is all about utilising Big Data to segment and target campaigns and use triggered e-mails based on subscriber behaviour. So what’s the next step for e-mail marketing? In his presentation, Dela talks about E-mail Marketing 3.0 and shows how smart marketers have started to move beyond purely reactive campaigns to a more proactive approach where e-mail is also used to create demand for your products and services. Find out how to leverage the power of e-mail within your own programme to make your subscribers more likely to pick your products and services than your competitors.
Top #AI, #Data, #Analytics & #Leadership posts of the week! Happy Mother's Day!
76% think #AI will be most #disruptive, ahead of #Blockchain and #IoT. Thanks, Mike Quindazzi for the share. Kudos to PwC's Colin Wittmer and Curt Moldenhauer for the research. -> https://bit.ly/3duDIAz
Harvard Business Review #MUSTREAD: Building "#DataDriven Culture from the Ground Up". Reminds me of Conny Björling's #journey and #analytics #prowess @ Skanska. -> https://bit.ly/3cmDNGn
How To Communicate Your "Why": #Leaders often overlook answering "The Why" because they think that explaining "The What" & "The How" is the fastest way to #getthingsdone. THEY ARE #WRONG. Thanks Nancy Duarte! -> https://bit.ly/2Lh6vg6
How To Be "Virtually UnStoppable". #Zoom #bestpractices @ https://bit.ly/2S83z9q
The Analytics Summit 2020: "The Story Behind The Story @ https://bit.ly/3bpdlLa via Bob Evans
Want to be the first to get these weekly updates? Subscribe @ https://bit.ly/2ywUkby
Be #AIDriven and see you next week!
E-mail Marketing 3.0 is coming: Are you ready?Alchemy Worx
E-mail Marketing 1.0 was batch and blast. E-mail Marketing 2.0 – where we are now – is all about utilising Big Data to segment and target campaigns and use triggered e-mails based on subscriber behaviour. So what’s the next step for e-mail marketing? In his presentation, Dela talks about E-mail Marketing 3.0 and shows how smart marketers have started to move beyond purely reactive campaigns to a more proactive approach where e-mail is also used to create demand for your products and services. Find out how to leverage the power of e-mail within your own programme to make your subscribers more likely to pick your products and services than your competitors.
Top #AI, #Data, #Analytics & #Leadership posts of the week! Happy Mother's Day!
76% think #AI will be most #disruptive, ahead of #Blockchain and #IoT. Thanks, Mike Quindazzi for the share. Kudos to PwC's Colin Wittmer and Curt Moldenhauer for the research. -> https://bit.ly/3duDIAz
Harvard Business Review #MUSTREAD: Building "#DataDriven Culture from the Ground Up". Reminds me of Conny Björling's #journey and #analytics #prowess @ Skanska. -> https://bit.ly/3cmDNGn
How To Communicate Your "Why": #Leaders often overlook answering "The Why" because they think that explaining "The What" & "The How" is the fastest way to #getthingsdone. THEY ARE #WRONG. Thanks Nancy Duarte! -> https://bit.ly/2Lh6vg6
How To Be "Virtually UnStoppable". #Zoom #bestpractices @ https://bit.ly/2S83z9q
The Analytics Summit 2020: "The Story Behind The Story @ https://bit.ly/3bpdlLa via Bob Evans
Want to be the first to get these weekly updates? Subscribe @ https://bit.ly/2ywUkby
Be #AIDriven and see you next week!
How to Create a Basic Assessment Plan in Four Steps!Matt Cummings
Assessment is all the rage in student affairs! We know that our programs are impacting students in a positive way, but how do we demonstrate with evidence the success of our work? Follow these four simple steps and you will understand the basics in starting an assessment plan in your field. You will learn how to set goals, design learning outcomes, collective evidence, and analyze your findings.
Addressing Complexity by Learning fast with BOSSA novaJutta Eckstein
The pandemic is a stark example of the volatile, uncertain, complex, and ambiguous (short VUCA) world we currently live in and this world asks for company-wide agility. By synthesizing Beyond Budgeting, Open Space, Sociocracy & Agility, BOSSA nova is one approach to company-wide agility. Yet it is often unclear, where and how to start implementing this approach. As pointed out by the so-called Fearless Change Patterns, it doesn’t help to wait for the perfect moment when you have the resources and knowledge you think you need; instead, take the first baby step and start learning. Thus, for living in the VUCA world an open mindset to learning is essential that can be approached by the concept called probes – small, safe-to-fail experiments based on hypotheses derived from reflection on the current situation as well as on theory. In this session, I will share both the concept and some examples of probes implemented by different companies that can guide the probing in your company to establish a learning organization.
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
Keynote delivered at Australian Prawn Farmers Symposium 2019 highlighting the importance for workplaces and industry to pivot toward the future. To do this Affectus Managing Director, Jill Briggs, encouraged the attendees to think through the people skills they encourage and seek.
To Bot or Not to Bot: Using Dramaturgy to connect Research with DevelopmentMark McElhaw
Ever been told you have 1 day to consolidate all existing research at the start of a new project?
Ever questioned the way research was pulled together to form the basis for a design decision?
Ever tried to marry qualitative research with big data?
A framework is proposed that draws on dramatic theory to tackles issues like personas, combine experience research with big data and customise value propositions.
dramaturgy noun The theory and practice of dramatic composition.
Estimates vs. #NoEstimates - DO PM 18th Jan 2017Ian May
Talk for the Digital Project Management meet-up in Oxford (DO PM). Covers the topic of estimating and some of the arguments for and against the No Estimates movement.
How to help your company get smarter better faster. Check out our Ramp Boston playlist for more RevOps tips, advice and best practices from RevOps leaders. Or visit our LinkedIn for more info: https://www.linkedin.com/company/insightsquared
In this session, we discuss the importance of narrative and storytelling in putting together an interesting, remarkable and memorable pitch. We end the session with a sticky note exercise for pitch construction.
Prairie Code 2019: How to Win Friends and Influence Better Developer EstimatesBrian McKeiver
Let's face it, creating estimates for tasks is not an exact science. Whether it is points, hours, level of effort, or whatever else the next fad is, it all mostly boils down to what feels like a shot in the dark.
Join my session to find out a few lessons learned, tips, tricks, and strategies for creating accurate and timely estimates on your developer tasks. I'll share my experiences for creating the majority of estimates at my company for the past 17 years. I'd estimate that the amount of estimates I have created is more than 500 or so ...see what I did there?
At the end of the day, if you can create better estimates, than maybe your project managers will end up becoming another one of your long time friends.
Moving to M365: You Got There, Now What Do You Do?John Ferringer
In an on premises IT environment after a major upgrade or migration there's often a lull in activities, a chance to rest or catch up on things you've put off for a rainy day. In the cloud the only constant is change, a relentless barrage of new features, functionality, and services. While it may be the end of a major phase or project on premises, finishing a migration or a deployment in a cloud service like Office 365 is actually just the beginning. Constant change also means that the goalposts are always moving backwards, you're regularly challenged by new releases, new requirements, and new requests from your end users. Although these challenges are daunting, that doesn't mean you can stick your head in the sand and ignore them.
In this session IT decision makers, leaders, and architects will learn how they can build and maintain a consistent depiction of the progress their organization has made in their digital transformation journey to Office 365 as well as use it to map out their strategy for the road ahead. It will enable attendees to assess their current state of deployment and utilization across all of Office 365's workloads, map that current state to a maturity model designed to simplify the visualization and communication of that state, and then identify critical areas for improvement or enhancement. Additionally, we'll discuss how IT organizations can use this self-assessment to continually update a baseline of their O365 footprint and account for the every-changing nature of O365's services and solutions. Finally, attendees will learn about how they can automate their assessment for additional efficiency and accuracy using O365's out of the box tools and APIs.
My recent talk at Creative Means Business, looking at then digital marketing myths, why there are wrong and what you need to in order to make the most of marketing areas covered.
Your database is loaded with dormant and less-than-sales-ready leads—but that doesn’t mean they should be ignored. A smart marketer knows better than to rely on their sales team to keep up with less than hot leads over a long period of time. Learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
MEMSI January 2018: Great Pitches Part 2Elaine Chen
The last part of a great pitch - narrative; and a hack to quickly develop an outline for the narrative using sticky notes without overinvesting in the content
Data analytics with managerial application ass 3Nishant Kumar
In this presentation , we discussed about important insight from “ what do we do with all these big data “ by Susan Etlinger , finally data are not always correct, but we can make useful deduction to search other possibilities in order to innovate by changing our frame of reference
How to Create a Basic Assessment Plan in Four Steps!Matt Cummings
Assessment is all the rage in student affairs! We know that our programs are impacting students in a positive way, but how do we demonstrate with evidence the success of our work? Follow these four simple steps and you will understand the basics in starting an assessment plan in your field. You will learn how to set goals, design learning outcomes, collective evidence, and analyze your findings.
Addressing Complexity by Learning fast with BOSSA novaJutta Eckstein
The pandemic is a stark example of the volatile, uncertain, complex, and ambiguous (short VUCA) world we currently live in and this world asks for company-wide agility. By synthesizing Beyond Budgeting, Open Space, Sociocracy & Agility, BOSSA nova is one approach to company-wide agility. Yet it is often unclear, where and how to start implementing this approach. As pointed out by the so-called Fearless Change Patterns, it doesn’t help to wait for the perfect moment when you have the resources and knowledge you think you need; instead, take the first baby step and start learning. Thus, for living in the VUCA world an open mindset to learning is essential that can be approached by the concept called probes – small, safe-to-fail experiments based on hypotheses derived from reflection on the current situation as well as on theory. In this session, I will share both the concept and some examples of probes implemented by different companies that can guide the probing in your company to establish a learning organization.
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
Keynote delivered at Australian Prawn Farmers Symposium 2019 highlighting the importance for workplaces and industry to pivot toward the future. To do this Affectus Managing Director, Jill Briggs, encouraged the attendees to think through the people skills they encourage and seek.
To Bot or Not to Bot: Using Dramaturgy to connect Research with DevelopmentMark McElhaw
Ever been told you have 1 day to consolidate all existing research at the start of a new project?
Ever questioned the way research was pulled together to form the basis for a design decision?
Ever tried to marry qualitative research with big data?
A framework is proposed that draws on dramatic theory to tackles issues like personas, combine experience research with big data and customise value propositions.
dramaturgy noun The theory and practice of dramatic composition.
Estimates vs. #NoEstimates - DO PM 18th Jan 2017Ian May
Talk for the Digital Project Management meet-up in Oxford (DO PM). Covers the topic of estimating and some of the arguments for and against the No Estimates movement.
How to help your company get smarter better faster. Check out our Ramp Boston playlist for more RevOps tips, advice and best practices from RevOps leaders. Or visit our LinkedIn for more info: https://www.linkedin.com/company/insightsquared
In this session, we discuss the importance of narrative and storytelling in putting together an interesting, remarkable and memorable pitch. We end the session with a sticky note exercise for pitch construction.
Prairie Code 2019: How to Win Friends and Influence Better Developer EstimatesBrian McKeiver
Let's face it, creating estimates for tasks is not an exact science. Whether it is points, hours, level of effort, or whatever else the next fad is, it all mostly boils down to what feels like a shot in the dark.
Join my session to find out a few lessons learned, tips, tricks, and strategies for creating accurate and timely estimates on your developer tasks. I'll share my experiences for creating the majority of estimates at my company for the past 17 years. I'd estimate that the amount of estimates I have created is more than 500 or so ...see what I did there?
At the end of the day, if you can create better estimates, than maybe your project managers will end up becoming another one of your long time friends.
Moving to M365: You Got There, Now What Do You Do?John Ferringer
In an on premises IT environment after a major upgrade or migration there's often a lull in activities, a chance to rest or catch up on things you've put off for a rainy day. In the cloud the only constant is change, a relentless barrage of new features, functionality, and services. While it may be the end of a major phase or project on premises, finishing a migration or a deployment in a cloud service like Office 365 is actually just the beginning. Constant change also means that the goalposts are always moving backwards, you're regularly challenged by new releases, new requirements, and new requests from your end users. Although these challenges are daunting, that doesn't mean you can stick your head in the sand and ignore them.
In this session IT decision makers, leaders, and architects will learn how they can build and maintain a consistent depiction of the progress their organization has made in their digital transformation journey to Office 365 as well as use it to map out their strategy for the road ahead. It will enable attendees to assess their current state of deployment and utilization across all of Office 365's workloads, map that current state to a maturity model designed to simplify the visualization and communication of that state, and then identify critical areas for improvement or enhancement. Additionally, we'll discuss how IT organizations can use this self-assessment to continually update a baseline of their O365 footprint and account for the every-changing nature of O365's services and solutions. Finally, attendees will learn about how they can automate their assessment for additional efficiency and accuracy using O365's out of the box tools and APIs.
My recent talk at Creative Means Business, looking at then digital marketing myths, why there are wrong and what you need to in order to make the most of marketing areas covered.
Your database is loaded with dormant and less-than-sales-ready leads—but that doesn’t mean they should be ignored. A smart marketer knows better than to rely on their sales team to keep up with less than hot leads over a long period of time. Learn advanced tips for moving leads through the sales funnel with automated lead nurturing.
MEMSI January 2018: Great Pitches Part 2Elaine Chen
The last part of a great pitch - narrative; and a hack to quickly develop an outline for the narrative using sticky notes without overinvesting in the content
Data analytics with managerial application ass 3Nishant Kumar
In this presentation , we discussed about important insight from “ what do we do with all these big data “ by Susan Etlinger , finally data are not always correct, but we can make useful deduction to search other possibilities in order to innovate by changing our frame of reference
How to Get Started or Expand Your Learning Analytics ProgramWatershed
Watershed co-hosted a workshop with ATD Nashville and Rustici Software to help L&D pros get started with learning analytics. Facilitators Mike Rustici and John Mattox, Ph.D., explored the five steps of learning analytics and helped attendees choose the right approach for their learning analytics programs.
Data Science Popup Austin: Conflict in Growing Data Science Organizations Domino Data Lab
Watch talk ➟ http://bit.ly/1NKPpQh
Eduardo Arino De La Rubia, VP of Product and Data Scientist in residence at Domino Data Lab talks about how to manage conflict in growing data science teams.
Business leaders everywhere are looking to data to inform their decision making. Accompanying this demand are misunderstandings of what it takes to transform data into something that can inform a decision. What is the data infrastructure required? In this talk, I'll dispel some of these misunderstandings and discuss what it takes to build good data infrastructure. I'll discuss the components of a good data infrastructure. The best practices and available tools for gathering data, processing it, storing it, analyzing it and communicating the results. The goal is for these components to create a data infrastructure which can evolve from simple reporting to sophisticated insights for decision making.
Presented at OpenWest 2018
Elevate Your Microsoft 365 Experience The Winning Trio Of AI, Analytics & Aut...Richard Harbridge
Let Microsoft MVP Richard Harbridge guide you through the exciting world of AI, analytics, and automation in Microsoft 365.
Uncover the innovative ways organizations are optimizing collaboration, communication, and management for employees, leaders, and managers, all while empowering your organization to thrive in an ever-evolving digital landscape.
Smarter, Not Harder How AI Is Changing Communication - Ragan EventsRichard Harbridge
These past few years have accelerated changes and disrupted how companies lead, enable, empower, and engage around communications. Leaders in communications and human resources are all tackling new challenges in connecting with employees and may be overwhelmed with increased communication volume, velocity, and variety. To help combat this challenge, rapid innovations in automation and artificial intelligence technology have created new tools for communicators to use and master, but becoming an early adopter of emerging tech is not without its risks. Join Richard Harbridge, a Microsoft MVP and leading industry expert on employee experience, as he shares insights on the implications of OpenAI for communications strategies, the tech innovations to prepare for today, and how ChatGPT is already changing the playing field forever. * This session description was not written by ChatGPT.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
15. Marketing Professor,
IIM Lucknow
Created by Dibya Maheswari,
Accenture Solutions Private Limited
during an internship under
Professor Sameer Mathur, IIM
Lucknow Dibya Maheswari,
Accenture Soln. Pvt
Ltd.
Sameer Mathur