The document discusses a vegan recipe app that was designed to meet the needs of busy professionals by providing healthy meal options and recipes. The client wanted an app that would appeal to health-conscious users, allow for social integration, be simple yet detailed with visual recipes, and generate shopping lists across all platforms. Key features of the app included smart shopping lists, social sharing, search functions, recipe scaling, timers, and measurements. The app met the client's requirements, gained paid users, differentiated with its shopping list feature, and had appreciated design.

1. Vegan Delish
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2. About the App
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The app is designed to meet the need of busy professionals
The app has several recipes that transform every day meal in to healthy meal
The app along with makeovers also lists new recipe ideas
The app makes auto shopping list as per selected dish

3. Client Requirements
Wanted the app to appeal to health conscious people
Wanted the app to allow social integration
Wanted app to be simple yet detailed with great visuals
Wanted an app available across platforms
Wanted a shopping list generator to aid dish preparation
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4. Features
Smart shopping lists
to add ingredients
directly from
selected recipes
Printing and
emailing of recipes
and shopping lists
Social media
sharing on
Facebook and
Twitter
Search function
with multiple key
words
Recipe scaling for
the servings you
need
Kitchen timer
A table of standard
measurements
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5. Snapshot
The app homepage
lists the various
options a user can
choose
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6. The recipes are
arranged in
alphabetical order
and have great
pictorial
description
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7. This snapshot
depicts a recipe
page
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8. The App has
social integration
to develop a
community
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9. Benefit to Client
The app met with his and potential customer requirement
The app was able to garner paid user base
The app differentiated from other app by its shopping list feature
The app content design was appreciated by users
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10. Thanks
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