The document outlines a 6-step process for managers to draw useful insights from data without needing a background in data science. The steps include starting with a question of interest, developing a plan to collect relevant data, collecting the data, analyzing it to answer the original question, asking follow-up "so what" questions, and iterating the process by posing new questions. It notes that being data-savvy is important for managers to make effective decisions.

1. Article written
by Thomas
C.Redman

3. anagers who
aren’t data savvy
and can’t interact
with data scientists
are at a disadvantage

4. Insights from this
article?

5. You don’t need to be a data
scientist to draw useful insights
from data

6. All you need
is an open
mind to get
started to
think like
one

8. Let’s explore an exercise

9. STEP 1Start with
something that
interests/bothers
you at work

10. STEP 1a
Form it up as a
question and
write it down

11. STEP 2Think through
the data that can
help answer your
question, and
develop a plan
for creating
them.

12. STEP 2a
Write down all
the relevant
definitions and
your protocol for
collecting the
data.

13. STEP 3Now collect the
data. Trust the
data. As you go,
you’re almost
certain to find
gaps in data
collection

14. STEP 3aModify your
definition and
protocol as you
go along.

15. STEP 4
Now return to the
question that you
started with

16. STEP 5Ask the “so-
what”
question

17. STEP 6Ask - What
else does
the reveal?

18. STEP 1Return to step
one, pose the
next group of
questions, and
repeat the
process.

19. Why and how are these
insights relevant to a
manager in India?

20. 1) Managers need to be data-
savvy
2) Effective decision makers

21. Marketing Professor,
IIM Lucknow
Created by Dibya Maheswari,
Accenture Solutions Private Limited
during an internship under
Professor Sameer Mathur, IIM
Lucknow Dibya Maheswari,
Accenture Soln. Pvt Ltd.
Sameer Mathur