Fromt the chapter 15 Introducing New Market Offering from Kotler and Keller's Marketing Management Book

2. Started from the bottom

3. Now we’re here

4. How?

5. The first thing we ask is…
what do we want people to feel?
WWDC 2013 Opening Video: Apple Product

6. Radical
Innovation

7. Unique and Disruptive Products

8. Innovative Product Design
Focus + Simplicity

9. Small, Efficient and
Nurturing
Organisation
Small Design Team in a Singular Studio with a

10. Intense Modelling and Rigorous
Prototyping

11. Superior
Technology

12. Innovation Through
Acquisition
SIRI BEATS by Dr. Dre

13. Clever Marketing for Customer
Adoption
• Awareness
• Interest
• Evaluation
• Trial
• Adoption

14. Memorable and
Creative
Advertisements

15. Strong
Branding

16. Halo Effect

17. Challenges in New
Market Offering
• Technological
• Competitive
• Legal
• Organisational
• Market Driven

18. What Next?
• Apple Car
• Apple TV
• Apple Glasses
• And Many More…

19. Summary
• Apple has been a leader in New market offerings
• Radical innovation to create disruptive products
• High emphasis on Product Design
• Innovative organisational environment
• Striving to create superior product in new market
• Product acquisition to increase new market offerings
• The best in identifying and seizing new market
• Strong Branding
• Perfectly create synergy between Tech and Marketing
• Brilliant in terms of advertisement
• Huge challenges in new market offerings
• Bright future ahead with more new market offerings

20. Credits
• WWDC 2013 Opening Video: Apple Product Design:
https://www.youtube.com/watch?v=rgBd7syd5Sg
• Apple – Designed by Apple in California:
https://www.youtube.com/watch?v=CEW4D_CERkE
• What is Product Design?: https://www.youtube.com/watch?v=PKbPPFqONH0
• Google Images
• www.apple.com
• Wikipedia

21. Disclaimer
Created by Piyush Kumar Maske (IIT Madras)
during a marketing internship under Prof. Sameer
Mathur (IIM Lucknow)