Idea is a Global Design Company who is a master in marketing research and tackles challenges through design thinking.

1. An IDEA that can
DESIGN the future

2. Global Design Company
committed to creating
Positive Impact
Community of designers, entrepreneurs,
engineers, teachers, researchers, and
much more.
WHO THEY ARE

3. “Design thinking is a human-
centered approach to innovation
that draws from the designer's
toolkit to integrate the needs of
people, the possibilities of
technology, and the requirements
for business success.”
- Tim Brown, CEO,IDEO

4. Design Thinking Process
Gather
Inspiration
Generate
Ideas
Make Ideas
Tangible
Share the
Story

5. Research
• Behavioral Research
• How products are purchased, used and
disposed
• Shadowing customers
• Storytelling and personal consumer narratives

6. Fields of Work
IDE
O
Brand
Finance
Government
HospitalityNon-Profit
Products
Education
Energy
And many more…

8. Example: Courtyard Marriot
• Challenge:How to make Courtyard more
appealing to Younger customers????
Appeal

9. What IDEO did
• Conducted Interviews
• Questionnaire was
carefully prepared
• Relevant Questions
asked
?

10. Observational Research
Guests were
observed in
lobbies,
lounges, and
restaurants

11. Now for the Brainstorming…..
All the data was collected and researchers
critically anaylzed it.
Team members were from different
backgrounds and experiences………

12. What did IDEO find????
• Lack of activity in public spaces
• Lack of technology
• Poor food options

13. Kaboom!!
Free WiFi
Flat TV
Inviting Furniture
Change
is
here!!

14. Courtyard.
“It’s a New Stay”

15. Prototyping
“The Apple
mouse makes
Too much
NOISE while
Moving
FIX IT!”

16. IDEO successfully rubber-coated the steel
ball without interfering with it’s function.
It solved a huge technical glitch.
HOW?
?

17. 1. Physical
testing of
product
2. Experiencing
it
3. Improvement
at each level
of
development
Clients are welcome to test too!!!

18. Hasso Plattner
Institute of Design
Stanford’s Design School -
inspired by IDEO
Problem-solving using Design
Thinking

19. Companies design from the
Inside Out
IDEO designs from the
Outside In

20. Summary
Who they are and what they do
• Design Thinking
Research and their clients
Example on how IDEO works- Courtyard Marriot
Prototyping
Impact on Society-Hasso Plattner Institute of Design

21. Disclaimer
Created By Sukkhada Joshii,
NIT Goa ,during
marketing internship under
Prof.Sameer Mathur
Thank