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Build Your Brand Before You Build Your Website
1.
Welcome to Build
your brand before you build your website. Presented by: Tom Schmittdiel, PSG Marketing Solutions
2.
Don’t put the
cart before the horse.
3.
Define your brand.
4.
Build Your Brand
Platform Vision Mission Brand Story USP (Unique Selling Proposition) Distilled USP = Tagline
5.
If you make
a promise, keep it.
6.
Your brand is
a promise.
7.
Identify Every Touch
Point Deliver On Your Promise
8.
Don’t put all
your eggs in one basket.
9.
Develop an integrated
plan.
10.
Strategy is king
Website may be first impression Layered, connected marketing Marketplace is social and global Use all tools available
11.
There are no
short- cuts to any place worth going.
12.
Set yourself up
for success.
13.
Three Key Elements
Solid Brand Platform Deliver on Brand Promise at all Touch Points Integrated Brand Marketing Plan
14.
Make sure you
say, ‘Thank you!’
Download now