Samsung was founded in 1938 as a trading company in South Korea and entered the electronics industry in the late 1960s. It started operations in India in 1993 and sells its products through its own shops, online platforms, and international technology shops. Samsung uses various promotional strategies like advertising in newspapers, magazines, online, and sponsoring famous football teams to market its products and attract customers.

1. Name- Pradnya D. Kadam
Roll. No. 3319
Marketing Management
Seminar- Marketing Mix of Samsung

2. Samsung was founded by Lee Byung-chul in
1938 as a trading company. Samsung entered
the electronics industry in the late 1960s.
Samsung started their business in India in
1993.

3. Samsung Town, Gangnam station
area, Seoul

4. Logo

9. Additionally, company something makes
campaign and discount to sell its goods
in this way, clients can be satisfied

10. Online selling addicted to marketing. Samsung
sell its good in its own shops and online platform.
Also international technology shops sell
Samsung's product. Client can find easily what
they look for to use a Samsung

11. Samsung has some promotion ways,
some of them are giving advertising to
newspaper, internet, magazines and
when they product new version they
use YouTube and special meetings to
show public. After the same time
Samsung sponsored a very famous
football teams