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Name- Pradnya D. Kadam
Roll No-3519
Subject- Managerial Excellence
 Founders…
Mission…
To Provide a delightful experience to their customers
Vision…
To become Amazon of India
Objective…
Making books easily available to anyone who has
internet access
 About Flipkart Success…
 Success of Ad Campaign…
 Success in selling Books…
Product and services…
 Evaluation of Logo….
 Acquisitions…
 2010: WeRead, a social book discovery tool
 2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and
videos. Flipkart acquired the rights to Chakpak's digital catalogue which includes 40,000
filmographies, 10,000 movies and close to 50,000 ratings
 2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the company
for an estimated US$25 million
 2014: Acquired Myntra.com in an estimated ₹20 billion (US$310 million) deal.
 2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70 million.
 2016: In April, Flipkart acquired payment start-up PhonePe
 2017: In April, in exchange for an equity stake in Flipkart, eBay agreed to make a $500
million cash investment in and sell its eBay business to Flipkart
excellence stories of the companies

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excellence stories of the companies

  • 1. Name- Pradnya D. Kadam Roll No-3519 Subject- Managerial Excellence
  • 2.
  • 4. Mission… To Provide a delightful experience to their customers Vision… To become Amazon of India Objective… Making books easily available to anyone who has internet access
  • 5.  About Flipkart Success…
  • 6.  Success of Ad Campaign…
  • 7.  Success in selling Books…
  • 9.  Evaluation of Logo….
  • 10.  Acquisitions…  2010: WeRead, a social book discovery tool  2011: Chakpak.com, a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak's digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings  2012: Letsbuy.com, an Indian e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million  2014: Acquired Myntra.com in an estimated ₹20 billion (US$310 million) deal.  2016: Flipkart’s Myntra acquires rival fashion shopping site Jabong for $70 million.  2016: In April, Flipkart acquired payment start-up PhonePe  2017: In April, in exchange for an equity stake in Flipkart, eBay agreed to make a $500 million cash investment in and sell its eBay business to Flipkart