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IndianInstitute of Information Technology, Kota
Presented To-
Dr. Ruby Dwivedi
Presented By-
Sushil Palriya
INTRODUCTION
 The meaning of Samsung is three star.
 The word three represents something “Big, Numerous and
Powerful”.
 Samsung was founded by Lee Byung-chul in 1938 as a trading
company.
 South Korean company.
 Now Samsung is Known for electronics items.
SAMSUNG LOGO
First Logo
Developed in year 1958
Second Logo
From the year 1979-1993
Samsung’s current
logo, in use since 1993.
Tagline: “Inspire the World, Create the Future”
CEO Of Samsung :
Koh Dong Jin
Samsung Marketing Strategy
 Mix Pricing Strategy
 Placing in Samsung Marketing Strategy
 Advertising
ACHIEVEMENTS
 In 2013 Forbes ranked South Korean multinational Samsung
ninth on its list of the most powerful global brands, with a
brand value put at $29.5 billion.
 Samsung has established world’s largest mobile factory in
noida.
 Samsung ranked no. 1 amongst India’s Most Attractive Brand
by TRA(Trust Research Advisory) research.
AMAZING PRODUCT OF SAMSUNG
WHY SAMSUNG IS MY DREAM COMPANY
 Healthy Environment.
 Best worldwide develop and research center.
 Most trustable company by customers.
Presentation On Samsung

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Presentation On Samsung

  • 1. IndianInstitute of Information Technology, Kota Presented To- Dr. Ruby Dwivedi Presented By- Sushil Palriya
  • 2. INTRODUCTION  The meaning of Samsung is three star.  The word three represents something “Big, Numerous and Powerful”.  Samsung was founded by Lee Byung-chul in 1938 as a trading company.  South Korean company.  Now Samsung is Known for electronics items.
  • 3. SAMSUNG LOGO First Logo Developed in year 1958 Second Logo From the year 1979-1993 Samsung’s current logo, in use since 1993. Tagline: “Inspire the World, Create the Future”
  • 4. CEO Of Samsung : Koh Dong Jin
  • 5.
  • 6. Samsung Marketing Strategy  Mix Pricing Strategy  Placing in Samsung Marketing Strategy  Advertising
  • 7. ACHIEVEMENTS  In 2013 Forbes ranked South Korean multinational Samsung ninth on its list of the most powerful global brands, with a brand value put at $29.5 billion.  Samsung has established world’s largest mobile factory in noida.  Samsung ranked no. 1 amongst India’s Most Attractive Brand by TRA(Trust Research Advisory) research.
  • 9. WHY SAMSUNG IS MY DREAM COMPANY  Healthy Environment.  Best worldwide develop and research center.  Most trustable company by customers.