the distribution of products based on community and logic of selling and pricing.based on consumer behaviour
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Chase up is a retail chain that started operations in Multan, Pakistan in June 2014. It offers a wide range of products including clothing, footwear, home goods, and more. Chase up aims to maximize customer convenience and plans to expand by opening more stores. The company's vision is to be a pioneer in Pakistani retail and provide good quality, low-priced products through continuous innovation. Chase up works to develop its employees and contribute to Pakistan's economic growth. One of its goals is to offer wholesale prices and a comfortable shopping environment for customers.
This marketing plan summarizes the launch of a new juice product called NatureSip by ITMAAD GROUPS in Sahiwal, Pakistan. The plan includes an introduction to the company's vision, the new product, and current market situation. A SWOT analysis is presented, identifying strengths like experienced staff and weaknesses like a small distribution network. Competitors like Shezan and Nestle are reviewed. The marketing strategy will target kids, youth, and older customers through geographic and demographic segmentation. NatureSip will be promoted and distributed to schools, colleges and neighborhoods across Sahiwal.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
This document provides an overview of a project on the management of Metro Cash & Carry by a group of students. It includes an acknowledgement, list of group members, mission and vision statements of Metro, and outlines of various topics that will be covered in the project such as Metro's history, products, competitive advantages, and organizational structure. The document aims to analyze Metro's business and management strategies.
Craftworld is a new handicraft company that plans to source handicraft products from across Bangladesh and sell them through showrooms and online. The business will establish main showrooms in Dhaka, Sylhet, and Chittagong and smaller sub-showrooms in popular areas of Dhaka. Craftworld aims to offer competitive prices, a wide variety of high-quality handicrafts, and excellent customer service to attract middle and upper class customers. The business expects to grow by expanding its product lines and showroom locations over the long term.
Metro Cash & Carry is a multi-national company that has invested 200 million Euros to open at least 10 wholesale stores across major cities in Pakistan. The company focuses on professional customers by offering one-stop shopping, efficient stores, advanced customer service, and strengthening local suppliers. Metro aims to decrease market prices and promote local goods and personnel through its business model and sustained investment in Pakistan. It ensures quality control and supply chain management for food and non-food products.
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
Chase up is a retail chain that started operations in Multan, Pakistan in June 2014. It offers a wide range of products including clothing, footwear, home goods, and more. Chase up aims to maximize customer convenience and plans to expand by opening more stores. The company's vision is to be a pioneer in Pakistani retail and provide good quality, low-priced products through continuous innovation. Chase up works to develop its employees and contribute to Pakistan's economic growth. One of its goals is to offer wholesale prices and a comfortable shopping environment for customers.
This marketing plan summarizes the launch of a new juice product called NatureSip by ITMAAD GROUPS in Sahiwal, Pakistan. The plan includes an introduction to the company's vision, the new product, and current market situation. A SWOT analysis is presented, identifying strengths like experienced staff and weaknesses like a small distribution network. Competitors like Shezan and Nestle are reviewed. The marketing strategy will target kids, youth, and older customers through geographic and demographic segmentation. NatureSip will be promoted and distributed to schools, colleges and neighborhoods across Sahiwal.
Business plan presentation named Mom’s Biryani-The establishment of a desi restaurant in Hyderabad, pakistan.
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
This document provides an overview of a project on the management of Metro Cash & Carry by a group of students. It includes an acknowledgement, list of group members, mission and vision statements of Metro, and outlines of various topics that will be covered in the project such as Metro's history, products, competitive advantages, and organizational structure. The document aims to analyze Metro's business and management strategies.
Craftworld is a new handicraft company that plans to source handicraft products from across Bangladesh and sell them through showrooms and online. The business will establish main showrooms in Dhaka, Sylhet, and Chittagong and smaller sub-showrooms in popular areas of Dhaka. Craftworld aims to offer competitive prices, a wide variety of high-quality handicrafts, and excellent customer service to attract middle and upper class customers. The business expects to grow by expanding its product lines and showroom locations over the long term.
Metro Cash & Carry is a multi-national company that has invested 200 million Euros to open at least 10 wholesale stores across major cities in Pakistan. The company focuses on professional customers by offering one-stop shopping, efficient stores, advanced customer service, and strengthening local suppliers. Metro aims to decrease market prices and promote local goods and personnel through its business model and sustained investment in Pakistan. It ensures quality control and supply chain management for food and non-food products.
K&N's is Pakistan's leading poultry brand with a 70% market share. It conducted market research finding customers want healthy and affordable lunch options. It is considering two new offers: 1) delivering freshly made meals to workplaces or 2) expanding into frozen foods. K&N's has strong brand recognition but is currently only available in urban areas. Its strengths include quality, nutrition, and distribution but it is expensive and lacks rural presence. It is considering opportunities like ready-to-eat foods, door-to-door delivery, and entering new markets while managing threats like rising costs and competition.
The document provides details on the operations of KFC in Pakistan, including its supply chain processes. KFC has separate warehouses for dry and frozen foods and sources key ingredients from various local and international suppliers. Chicken is supplied by K & N and marinated on-site, while sauces come from Unilever. Spices are imported from Dubai and Singapore. Bread and buns are produced in KFC's own bakery. Strict quality control and food safety standards are maintained. The supply chain involves three phases - procurement from suppliers, preparation at branches, and replenishment from warehouses.
The document provides a business plan for establishing a Biryani House restaurant in Johar Town, Lahore. It summarizes that six partners will equally invest to open the restaurant, which will be located near competitors and target upper-middle and middle-middle class customers. Projections show that over three years, sales are expected to grow 20% annually while costs grow at the inflation rate, and the business will become profitable after fixed costs are recovered in the first two years.
Metro AG is a German international retailer headquartered in Düsseldorf, Germany. It operates cash and carry wholesale stores under the Metro and Makro brands. Metro has over 770 stores in 29 countries and annual revenue of €67.26 billion. Its core business is operating self-service wholesale stores that sell bulk products to businesses and professionals rather than individual consumers. Metro aims to offer an extensive range of high-quality food and non-food products at competitive prices through efficient logistics and a business model tailored to diverse markets.
This document discusses plans to start a food truck business in Bangladesh called "Food on Wheels". It will initially operate in Gulshan and Bashundhara areas, serving breakfast, lunch and snacks to students and office workers. The food truck will cost approximately 25 lakh taka to start. Menus will include sandwiches, burgers and desserts. Marketing will utilize social media, brochures, and loyalty programs. Challenges may include high costs, limited parking and consumer acceptance of a new concept. However, the mobility and variety offered by a food truck provides opportunities for growth.
The document summarizes human resource management practices at Metro, a wholesale retailer in Pakistan. It discusses recruitment, training, payroll, benefits, leave policies, and other HR functions. For recruitment, Metro uses various sources including outsourcing, references, and advertisements. Training includes both internal programs led by senior managers and external seminars. Payroll manages employee compensation and timekeeping. Benefits include base salary, bonuses, and standard benefits like healthcare. Leave policies cover privilege, casual, and sick time off. The document provides an overview of Metro's approach to managing its human resources.
This document presents a business plan for a proposed fast food restaurant called "Hungry Bites" located in Bashundhara, Dhaka. It outlines the ownership structure and management team, introduces the concept and vision, and details the marketing strategy including target customers, pricing, placement, and promotional activities. The plan aims to establish Hungry Bites as a successful local fast food outlet providing a variety of international cuisines at an affordable price point with a friendly atmosphere.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This marketing plan presentation was presented by a group of graduate students from Golden Gate University for their Cheese Me food truck business. The presentation outlines the board members and goals of quickly serving customers at a cheap price while building loyalty. A survey showed most customers would buy from a food truck and were willing to spend $2-5. The marketing strategies section details approaches for placement, product, price, service, supply chain, integrated marketing communications including social media, and public relations such as food reviews and festivals.
Presentation on Strategic Marketing of Bata pakistanAttaullah Junejo
Bata Pakistan is a leading footwear manufacturer and retailer in Pakistan. It was established in 1951 and has grown to over 431 retail outlets across the country. Bata offers a wide variety of affordable and high quality shoes under various labels. It focuses on mass marketing and distribution to make shoes accessible nationwide. Rather than extensive advertising, Bata relies on its brand reputation and customer loyalty built up over decades of operations in Pakistan.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
This document outlines a business plan for Grace Restaurant. It includes sections on the company structure, objectives, mission, vision, key success factors, competition advantages, menu, market analysis, and financial projections. The plan is for a restaurant business with one main office and three branches located in Accra, Ghana serving local and continental dishes. The objectives include maintaining food costs below 35% of revenue and expanding the customer base through marketing.
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
the detailed Business plan report on -mom's biryani The establishment of a desi restaurant in Hyderabad, Pakistan.-
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Imtiaz Super Market was established in 1955 in Karachi and is a pioneer of the retail industry in Pakistan. It aims to provide customers with convenience and affordability under one roof. Imtiaz offers a wide variety of local and imported products and has an estimated annual turnover between 40-60 billion rupees. Some challenges it faces include stock outs of high demand products and navigating the large store size, while competitors in the retail space have also increased.
This document provides an overview of Metro Cash & Carry's operations in Pakistan. It discusses Metro Cash & Carry's mission, vision, layout, and SWOT analysis. Metro Cash & Carry is a wholesale retailer that opened its first Pakistani store in Lahore in 2007. It currently operates 5 stores in major Pakistani cities and employs over 400 people. The document outlines Metro's focus on low prices, wide product selection, and business solutions under one roof. It also analyzes Metro's strengths in prices, quality, and location but weaknesses in awareness, transportation, and membership fees.
Coca-Cola has been operating in Pakistan since 1953. It has 9 plants and over 1800 employees. The company's vision is to be a great place to work, bring quality beverage brands to the world, nurture partnerships, be responsible citizens, and maximize profits. Coca-Cola's mission is to refresh the world in body, mind and spirit, inspire moments of optimism through its brands and actions, and create value everywhere. The company aims to increase sales volume and gain market leadership in Lahore.
This document is a project report submitted by Harleen Kaur to Prof. Dr. Seema Girdhar on the topic of "Customer Service with Reference to Big Bazaar". It includes an introduction, certificate of completion, declaration, preface, acknowledgements, table of contents, and initial chapters on the introduction, company profile of Big Bazaar, and their marketing mix including the 4 P's. The key aspects summarized are:
1) The report examines customer service at Big Bazaar as part of Harleen Kaur's postgraduate diploma program.
2) It provides background on Big Bazaar as a leading Indian retailer and subsidiary of Future Group operating over 100 hypermarkets.
3) The initial chapters cover Big
This document provides an overview of a study conducted on the financial performance of Big Bazaar located in Malleswaram, Bangalore. It includes sections on the introduction, industry profile, company profile, products offered, and competitors. The study was conducted by Biprojit Dey for his Master's degree in Business Administration from Bangalore University under the guidance of Professor Venkatraman Subramanian. It discusses Big Bazaar's organizational structure and various functional departments. The document also covers SWOT analysis, McKinsey 7 model discussion, research problems studied, findings, suggestions and conclusions.
The document provides details on the operations of KFC in Pakistan, including its supply chain processes. KFC has separate warehouses for dry and frozen foods and sources key ingredients from various local and international suppliers. Chicken is supplied by K & N and marinated on-site, while sauces come from Unilever. Spices are imported from Dubai and Singapore. Bread and buns are produced in KFC's own bakery. Strict quality control and food safety standards are maintained. The supply chain involves three phases - procurement from suppliers, preparation at branches, and replenishment from warehouses.
The document provides a business plan for establishing a Biryani House restaurant in Johar Town, Lahore. It summarizes that six partners will equally invest to open the restaurant, which will be located near competitors and target upper-middle and middle-middle class customers. Projections show that over three years, sales are expected to grow 20% annually while costs grow at the inflation rate, and the business will become profitable after fixed costs are recovered in the first two years.
Metro AG is a German international retailer headquartered in Düsseldorf, Germany. It operates cash and carry wholesale stores under the Metro and Makro brands. Metro has over 770 stores in 29 countries and annual revenue of €67.26 billion. Its core business is operating self-service wholesale stores that sell bulk products to businesses and professionals rather than individual consumers. Metro aims to offer an extensive range of high-quality food and non-food products at competitive prices through efficient logistics and a business model tailored to diverse markets.
This document discusses plans to start a food truck business in Bangladesh called "Food on Wheels". It will initially operate in Gulshan and Bashundhara areas, serving breakfast, lunch and snacks to students and office workers. The food truck will cost approximately 25 lakh taka to start. Menus will include sandwiches, burgers and desserts. Marketing will utilize social media, brochures, and loyalty programs. Challenges may include high costs, limited parking and consumer acceptance of a new concept. However, the mobility and variety offered by a food truck provides opportunities for growth.
The document summarizes human resource management practices at Metro, a wholesale retailer in Pakistan. It discusses recruitment, training, payroll, benefits, leave policies, and other HR functions. For recruitment, Metro uses various sources including outsourcing, references, and advertisements. Training includes both internal programs led by senior managers and external seminars. Payroll manages employee compensation and timekeeping. Benefits include base salary, bonuses, and standard benefits like healthcare. Leave policies cover privilege, casual, and sick time off. The document provides an overview of Metro's approach to managing its human resources.
This document presents a business plan for a proposed fast food restaurant called "Hungry Bites" located in Bashundhara, Dhaka. It outlines the ownership structure and management team, introduces the concept and vision, and details the marketing strategy including target customers, pricing, placement, and promotional activities. The plan aims to establish Hungry Bites as a successful local fast food outlet providing a variety of international cuisines at an affordable price point with a friendly atmosphere.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This marketing plan presentation was presented by a group of graduate students from Golden Gate University for their Cheese Me food truck business. The presentation outlines the board members and goals of quickly serving customers at a cheap price while building loyalty. A survey showed most customers would buy from a food truck and were willing to spend $2-5. The marketing strategies section details approaches for placement, product, price, service, supply chain, integrated marketing communications including social media, and public relations such as food reviews and festivals.
Presentation on Strategic Marketing of Bata pakistanAttaullah Junejo
Bata Pakistan is a leading footwear manufacturer and retailer in Pakistan. It was established in 1951 and has grown to over 431 retail outlets across the country. Bata offers a wide variety of affordable and high quality shoes under various labels. It focuses on mass marketing and distribution to make shoes accessible nationwide. Rather than extensive advertising, Bata relies on its brand reputation and customer loyalty built up over decades of operations in Pakistan.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
Complete marketing report on gourmet company, pakistanAbdullah Khosa
Gourmet is the top food retail chain in Lahore, Pakistan, known for quality products and services. It started in 1987 with one outlet and has grown exponentially, now with over 120 branches. Gourmet offers a wide range of bakery products, sweets, dairy, and beverages. Its vision is to meet customer needs by focusing on delivering quality food. Gourmet has experienced over 25% annual growth and plans to expand its branch network further. It aims to be the largest bakery and confectionery company in Lahore and Pakistan through superior customer value, quality products, and innovation.
This document outlines a business plan for Grace Restaurant. It includes sections on the company structure, objectives, mission, vision, key success factors, competition advantages, menu, market analysis, and financial projections. The plan is for a restaurant business with one main office and three branches located in Accra, Ghana serving local and continental dishes. The objectives include maintaining food costs below 35% of revenue and expanding the customer base through marketing.
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
the detailed Business plan report on -mom's biryani The establishment of a desi restaurant in Hyderabad, Pakistan.-
Mom’s biryani, a desi restaurant that brings local flavor to the local people by introducing most eatable meal of desis; THE BIRYANI.
Mom’s biryani responsible to employ those women who want to support their family, gather them in one place with ease.
Imtiaz Super Market was established in 1955 in Karachi and is a pioneer of the retail industry in Pakistan. It aims to provide customers with convenience and affordability under one roof. Imtiaz offers a wide variety of local and imported products and has an estimated annual turnover between 40-60 billion rupees. Some challenges it faces include stock outs of high demand products and navigating the large store size, while competitors in the retail space have also increased.
This document provides an overview of Metro Cash & Carry's operations in Pakistan. It discusses Metro Cash & Carry's mission, vision, layout, and SWOT analysis. Metro Cash & Carry is a wholesale retailer that opened its first Pakistani store in Lahore in 2007. It currently operates 5 stores in major Pakistani cities and employs over 400 people. The document outlines Metro's focus on low prices, wide product selection, and business solutions under one roof. It also analyzes Metro's strengths in prices, quality, and location but weaknesses in awareness, transportation, and membership fees.
Coca-Cola has been operating in Pakistan since 1953. It has 9 plants and over 1800 employees. The company's vision is to be a great place to work, bring quality beverage brands to the world, nurture partnerships, be responsible citizens, and maximize profits. Coca-Cola's mission is to refresh the world in body, mind and spirit, inspire moments of optimism through its brands and actions, and create value everywhere. The company aims to increase sales volume and gain market leadership in Lahore.
This document is a project report submitted by Harleen Kaur to Prof. Dr. Seema Girdhar on the topic of "Customer Service with Reference to Big Bazaar". It includes an introduction, certificate of completion, declaration, preface, acknowledgements, table of contents, and initial chapters on the introduction, company profile of Big Bazaar, and their marketing mix including the 4 P's. The key aspects summarized are:
1) The report examines customer service at Big Bazaar as part of Harleen Kaur's postgraduate diploma program.
2) It provides background on Big Bazaar as a leading Indian retailer and subsidiary of Future Group operating over 100 hypermarkets.
3) The initial chapters cover Big
This document provides an overview of a study conducted on the financial performance of Big Bazaar located in Malleswaram, Bangalore. It includes sections on the introduction, industry profile, company profile, products offered, and competitors. The study was conducted by Biprojit Dey for his Master's degree in Business Administration from Bangalore University under the guidance of Professor Venkatraman Subramanian. It discusses Big Bazaar's organizational structure and various functional departments. The document also covers SWOT analysis, McKinsey 7 model discussion, research problems studied, findings, suggestions and conclusions.
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
Big Bazaar is a chain of hypermarkets owned by Future Group with over 140 outlets across India. It aims to deliver a wide range of products to customers in a profitable manner. Key departments include human resources, finance, marketing, logistics, sales, and customer service. Big Bazaar has experienced rapid growth but also faces challenges like high costs, thin margins, and competition. However, its deep understanding of customers and large network provide opportunities to expand further.
This document discusses the training and development program at Big Bazaar. It begins with an introduction and declaration that the report is based on an original study conducted under the guidance of a professor. It then provides an acknowledgement and contents section before discussing the history and evolution of the retail industry in India. The retail industry is one of the largest and fastest growing industries in India, expected to rise 25% yearly driven by income growth, changing lifestyles, and demographics.
Metro Cash & Carry is a wholesale retailer operating in 30 countries. It provides a one-stop shop for businesses and professionals, offering quality products at low prices. The document discusses Metro's operations in Pakistan, including its 5 stores in major cities. It outlines Metro's business model, values of low prices, quality and convenience. A SWOT analysis finds strengths in prices and variety, but weaknesses in location and time consumption. Opportunities include online shopping and expansion, while threats include competition and economic instability.
This document provides an overview of a marketing research project conducted by Kishan Gopal for Amul to study the market penetration of Amul's fresh products. It includes an introduction to Amul's history and products. The main steps of marketing research are defined, including defining the problem, identifying information needs, determining data sources, deciding research methods, analyzing data, and creating a report. The document discusses Amul's plants, product profile, and marketing strategies. It provides context and details about the scope and process of Kishan Gopal's marketing research project for Amul.
A detailed study and project report on Marketing and Customer Relation at Big...SahajpreetKaur2
The name Future Group itself reflects a success a story. It has many companies as its subsidiaries. One of these is Big Bazaar- a chain of hypermarket. Big Bazaar has its retail stores in various cities of India. Then I have studied the working of Ludhiana store
The report is based on the short-term project cum training in Big Bazaar, Ludhiana. The report is based on the marketing and customer relation management at Big Bazaar. The report has the details collected from Ludhiana store.
Purpose of doing the project is to understand the marketing aspect of Big Bazaar. A survey was also conducted which helped us to understand the customer behavior and the swot analysis of company. Marketing mix of company is also prepared to understand 4 P’s of company. The survey questionnaire was analyzed in detailed.
SUMMER INTERNSHIP REPORT ON FUTURE RETAIL LIMITED - HYDERABADkl university
The document provides an overview of Future Retail Limited, a leading Indian retailer. It discusses Future Retail's various business formats like Big Bazaar, Food Bazaar, and HomeTown that operate across over 17 million square feet of retail space in 102 cities. It also outlines Future Retail's focus on understanding Indian consumers and making products available across different store formats at affordable prices. Additionally, it describes Future Supply Chain Solutions which provides supply chain and logistics services to large corporations, and Future Learning which offers organizational training, higher education programs, and skill development.
0601027 analysis of customer relationship managementSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document summarizes Anjali Kaushik's summer internship report on her retail management internship with LT Foods Pvt. Ltd. She spent 8 weeks working in a retail store, where she was responsible for sales of LT Foods brand products. She analyzed consumer buying behavior and the impact of promoters on sales. She also studied inventory management, software tools like SAP, and ways to prevent issues like employee theft. The internship provided valuable lessons in retail store management, customer engagement, and understanding factors that influence consumer purchasing decisions.
“Impact of Store Atmospheric & Fixtures on Consumer Behavior”VISHWA VARUN
This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of shopper using a Stimulus and response model. In this research, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at Fashion Retail Store in Lucknow, India.
According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Indian shoppers, whereas the time pressure was not approved.
As max is the mass brand it covers middle class and lower middle class consumers, upper middle class go for daily wear clothing’s.
Indian consumers are very much pricing sensitive, too much competition in market, so its assortment planner responsibility to understand the consumer profile of Max consumers and mood.
If consumer don’t find product as per need and taste, they go for another brand.
So right merchandising and trend forecasting .during assortment planning and replenishment ask help for merchandise selection to sale executives of particular region.
Sales people know better regarding old merchandise which is best seller during previous season.
This document is an internship project report submitted by Hemant Kumar Dhanuk to Heritage Business School in partial fulfillment of an MBA degree. The report analyzes the marketing activities and catchment area of Big Bazaar store located in sector V of Kolkata. It includes an introduction describing the background and objectives of the study. The report is divided into various sections like literature review, research methodology, findings and recommendations with conclusions. Various appendices including questionnaires are also included at the end.
Organised retailing and consumer perceptions in Indian mid size cities _Big B...Ravi G
Internship project report _ Big Bazaar
In today’s world marketing is all about ‘perception building’. Marketers definitely need to understand why people reach out for a particular product or a service.
The scope of the study is to understand the concept of Big Bazaar and how to thrive in retail sector. To understand the consumer attitude and buying behavior at Big Bazaar store, an extensive questionnaire is prepared to understand the buying behavior of consumers and conducted a market survey. A five point scale analysis is done on the 120 respondents from Vijayawada to identify how much of buying intention is due to attributes and how much due to influence by referrals.
The analysis has revealed that the consumer is satisfied with Big Bazaar and its attributes. However Big Bazaar has not performed well with the customers who are slightly price sensitive. A marketing plan is suggested for Big Bazaar along with other suggestions to face the competition in the near future and the long run. Thus a detailed analysis is presented in the project.
Inplant Training at Big Bazaar - Belagavi by Anup GavaliAnup Gavali
This document provides an overview of Big Bazaar, a large retail chain in India. It discusses the company's history, vision, organizational structure, products/services, and financial performance. Key points include that Big Bazaar was founded in 2001 by Kishore Biyani as part of the Future Group. It has over 36,000 employees and operates numerous hypermarkets across India. The document also outlines a SWOT analysis and recommendations to address weaknesses like parking and targeting youth customers.
Chase Up is a family-owned department store business in Karachi, Pakistan operating since 1984. It sells a wide range of products including garments, footwear, household items, and groceries across multiple stores in Karachi. Chase Up aims to provide quality products at affordable prices. It uses strategies like maintaining quality, offering variety, and competitive pricing to attract customers and gain a competitive advantage over rivals.
Big Bazaar is India's number one retailer with 25 years of experience in retail. It has built strong emotional relationships with customers. The organization has a young workforce between ages 20-35 who are creative and help the company grow. Big Bazaar aims to be affordable and accessible to all sections of society through its hypermarket format.
0301028 study of promotional activities at choithram llcSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.
Similar to Project report on chase up,kk m art and metro mall multan (20)
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Project report on chase up,kk m art and metro mall multan
1. PROJECT REPORT
On Visit TO CHASE UP , METRO MALL , KK MART
MULTAN
INSTITUTE OF BANKING AND FINANCE
BAHAUDDIN ZIKRIYA UNIVERSITY
MULTAN
2. COURSE TITLE: CONSUMER BEHAVIOUR
SUBMITTED TO:
MAM ALINA GARDEZI
SUBMITTED BY:
MUHAMMAD SOHAIL AKRAM BBFM-18-12
FAISAL NAZEER BBFM-18-41
RASHID HUSSAIN BBFM-18-54
KOUSAR ULLAH BBFM-18-67
JAMIL AFRIDI BBFM-18-70
BBA HON. BANKING AND FIANANCE 5TH
SEMESTER ( MORNING)
______________________________________
3. Consumer Behaviour Project:
Course Instructor: Mam Alina Gardezi
Project Outline (Visit To Chase Up , Metro Mall ,KK MART Mall
MULTAN )
Team Introduction
Acknowledgement
Table of Contents
Introduction to Malls Situated In Multan ( Chase up , Metro Mall , KK MART)
Defined Mission and Values
Value In Multan and Its Huge Market
Capture of customers
Consumer Perception
Consumer Learning
Consumer Motivation
Marketing Mix ( 4p’s)
Segmentation
Geographical
Demo Graphics
Psycho Graphic
Behavioral Segmentation
Targeting and positioning (STP)
Advertisement and Social Influence
Family Association and Relationship
Personality and Attitude Association
Change Procedures and Adapting New Era with Time
Customer, Consumers and Management Relations
Corporate social responsibilities
Factors Effecting Consumer Behaviour
Future Plans and Strategies
Conclusion and Recommendation Reference Group and Visiting Snaps
4. Acknowledgement
In the name of Allah the most beneficent and Merciful, who made me able to
accomplish my report and without whose help, I am unable to achieve objective in my
life. First of all I am thankful to my family who support me in my study and I am also
thankful to honorable instructor Mam Alina Gardezi..
Institute of Banking & Finance, Bahauddin Zakariya University Multan who gave me
the opportunity to start my project in these malls of Multan. to improve my practical
skill which will be helpful in my future carrier.honestly,it is honour for all of us to be
students of her. She is well educated and belongs to our field of business.she gave us
courage to make good and rational decisions in terms of our future career. Thank you so
much Mam for always being there where we needed you.
I am also thankful MR> QASIM WHO IS SALES MANAGER IN CHASE UP.
And manager in KK MART MULTAN MR> WAQAS MALIK SB AND MANAGER
IN METRO MULTAN JAWAD MANSOOR.
who gave me and also provide me the opportunity to learn more and more and to
improve
my practical experience which will be helpful in my future carrier.
I am very thankful to my all group member who cooperate, work and help me
information of this report.
__________________________________________
5. Executive Summary
Being the student of business administration, to improve our management ,
interpersonal and technical skills,we are asked to visit any model huge Malls in Multan
to check their working system.
Mam Alina gardezi is our instructor of this course.she is an admirer of practical field
work.so, she gave us such opportunity to visit following malls in Multan.
Chase Up Mall :
Chase up has started its operations in 20 June, 2014 in Multan.
Its core product line consists of garments for men and women of all age
groups, footwear, health & beauty products, grocery, fabric for ladies,
kitchenware and house ware products and undergarments for men and
women.
Chase Up has always focused on maximizing customer convenience;
Chase Up plans to open more stores in Multan and throughout the country
in order to touch more and more customers.
Metro Mall:
METRO opened its first cash & carry wholesale center in Pakistan in 2007 &
expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO
and Makro-Habib combined their wholesale business in Pakistan marking the
beginning of a long-term partnership to the mutual benefit of both companies. The
merger allowed METRO and Makro-Habib to combine resources and gain the
financial strength to lead and grow in a challenging environment and to gain synergies
targeted to generate value for our customers and suppliers alike. Today the company
is operating 10 wholesale centers in Lahore, Karachi, Islamabad & Faisalabad and
new store In Multan.
The company has a simple and efficient business concept, which is defined through its
customer base: we cater to Business Customers and End Consumers. They welcome
both families and business owners to our stores everyday and serve them with all our
expertise.
KK MART MULTAN:
Bosan rd, North Gulgasht Colony, Multan, Punjab, 60000 Multan.it was opened
on 20 May 2020 on this location in form of second outlet of KK Mart.
Imported Items on Whole Sale Price ! it offer mainly imported items on whole sale
price. they are planning to facilitate our online customers via Facebook and
commercial website.
______________________________________
6. Projectwork:
In order to complete our project work,we decided to visit following Malls of Multan
on Saturday.firs,we went to Chase Up located at chungi No. 6.we were there to gain
knowledge according to our subject Consumer Behaviour.How the psyche of the
customer is understood and strategies are forwarded.
Introduction To Chase Up Multan:
Chase up has started its operations in 20 June, 2014 in Multan.
Its core product line consists of garments for men and women of all age groups, footwear,
health & beauty products, grocery, fabric for ladies,kitchenware and house ware products
and undergarments for men and women.
Year of establishment: 20 June, 2014 Founder
name: M.Bashir Director names: M.Bashir, Salman Bashir, Jawad Bashir
SCOPE OF ORGANIZATION:
Chase up order goods in foreign and a few local companies are actively
engaged in chain stores in the country.
• Chase up economic growth, leading supermarket chains – that mainly
consider to middle and upper income classes.
• Customers can even remove the items from website that were selected
earlier before they place the final order.
CHASE UP VISION:
Our vision is to lead and become the pioneer of retail business in Pakistan
and also provide their customers good quality products with low price. We
aim to do this by continuous innovation and improvement in the quality of
the product we carry, our business systems and process.
Mission Statement:
Our mission is to continuously develop and enrich the lives of our customers
by providing them One-Stop shopping solutions on a daily basis. The core
vision is to provide and enhance value for money in each and every product
we carry.
Value In Multan and Its Huge Market:
This market of Multan has its own worth.it is identified as low price with best
material provided in form of products.it is also become myth about chase up Multan
that it has eroded other local market sales business with its trust and quality product.
ORGANIZATION PRODUCT Line:
Following are the products available at Mall
.Grocery
• Cosmetics
• Crockery
• Shoes
• Garments
• Jewelry
• Watches
• Fabric
• Leather product
Capture Of Customers:
A retail store, which generally sells food products and household items, properly
placed and arranged in specific departments. It is an advanced form of the small
7. grocery stores and caters to the household needs of the consumer. It serves as a
one-stop shopping destination for customers to buy merchandise like bakery products,
cereals, meat, fish, medicines, bread, vegetables, fruits, soft drinks, frozen food and
canned food/juices.
So, when its comes to the customers attracted by the Mall,it can give you anything
necessary for life under a single plate form.middle class is mostly attracted by the
Mall.but it is fact about Chase Up Mall is the peeps belonging to every field come
here.students of all universities located in Multan come here.I have seen land cruisers
parked around Mall.
People belonging to any level of income try to come here to satisfy their needs of
life.Mall has earned a great name in every looking Eye.
Consumer Perception:
It encompasses the way consumers select, organize and interpret both information and
stimuli related to a brand, its products and services, which, in turn, determines what
they think and how they feel about them.
In order to understand Consumer Perception of chase up ,We met many customers in
the Mall and asked for their reviews.
To investigate whether the customers have overall positive experience.
It was found that the mean response was very good regarding the overall experience.
The value was found significant at 88% significance level. So it is concluded that
customers have overall positive buying experience.
To investigate whether the customers have positive experience at arrival.
It was found that the mean response was good regarding the experience at arrival. The
value was found significant at 65% significance level. So it is concluded that
customers have positive experience at arrival.
To investigate whether the customers have positive experience during
shopping.
It was found that the mean response was Very Good regarding the experience during
shopping. The value was found significant at 80% significance level so it is concluded
that customers have positive experience during shopping.
To investigate whether the customers have positive post-buying experience.
It was found that the mean response was good regarding the post buying experience.
The value was found significant at 70% significance level so it is concluded that
customers have positive post buying experience.
Consumer Learning :
is the process by which individuals acquire the purchase and consumption knowledge
and experience they apply to future related behaviour.
To investigate whether the customers buying experience differ across other
stores of Multan
The questions regarding the group comparison for the given constructs were found to
bet significant. It shows that the outlets of Chase Up do differ on the basis of
customers’ perception regarding the shopping experience.
To investigate whether respondents have intention to revisit Chase Up.
In reply to query about the revisit intention mean response was not bad The value was
found significant at 60% significance level so it is concluded that most of customers
have intention to revisit Chase Up.
Consumer Motivation:
is an internal state that drives people to identify and buy products or services that
fulfill conscious and unconscious needs or desires.
The Chase up put Forward following motivating steps:
8. To enhance their status.
To make a dream come true. …
To make amends. ...
To be defiant. ...
To feel good. ...
To feel safe. ...
To forget our problems. …
To make a statement.
To feel we’re somebody.
To reward ourselves.
Segmentation, Targeting and Positioning (STP)Model:
Market Segmentation:
Market segmentation is the process of dividing prospective consumers into different
groups depending on factors like demographics, behavior and various characteristics.
Market segmentation helps Chase up better understand and market to specific
groups of consumers that have similar interests, needs and habits.
Behavioralsegmentation:
All the products which are presented in the chase up are sold on the name of Chase
Up itself. If we talk of the brands in Mall, there are no brands, the Chase up present
Brand itself and attract the customers on occasion, engagements and life cycle.
Demographic:One of the major ways to segment the market is by
demographics. Chase Up often segment consumers into groups based on similar
age, gender, family size, religion, nationality, income and education level. These
are often helpful ways for businesses to better assess what might interest their
prospective consumers and better target them based on more narrowed needs. For
Example like students,females and elders went together to buy different products
like tie, dry fruits and Crockery.
Psycho graphic:
With psycho graphic segmentation, Chase Up examine consumer's lifestyles,
personality, interests, opinions, social class, habits and activities to better
ascertain their needs. For example, a consumer who is very active with
activities like cooking would more likely be interested in pots, meat and
vegetables and cooking materials will have under the single roof.
Geo Graphic:Geographic information about consumers can be very helpful
(and even essential) to marketing to the right groups. Geographic market
segmenting takes into account what country, region, city or area a potential
consumer resides in. However, Chase Up encompass the density of a city,
population, climate and language to help further group consumers.so the products
are designed according to culture of old and latest groups.
Targetting:
It takes a lot of work to successfully target a segment of your audience. Whether
you’ve identified two segments or ten, don’t feel the need to target more than one
segment at once. The PESTLE analysis will help better to understand the target
set of society by Chase Up.
9. PEST ANALYSIS
P (Political) E (Economical) S (Socio- cultural) T (Technological)
1. Political ideologies Economic condition Obeys and fulfil social and
cultural norms and value Fails to access the newest technology
2. Government term and change Economic system - Sufficient level of
technology
3. Wars and conflicts Price fluctuation - Good internet infrastructure
4. Environmental issues Globalization
Positioning:
At this point, you should understand the demographics, psycho graphics, motivations,
and pain points of the segment(s) you’ve chosen to target, which can provide a place
to start when it comes to positioning your product or service.
First, take a step back and examine your product or service through the perspective of
your chosen segment. If you were in their shoes, why would you choose your product
over a competitor’s? What features or benefits are most relevant to you, based on the
motivations and pain points you’ve identified?
This information is important to defining your brand positioning and understanding
how it stacks up next to your competitors. One way to understand where you, well,
stand is by building a positioning map, which is “the visual plotting of specific brands
against axes, where each axis represents an attribute that is known to drive brand
selection.”
Marketing Mix:
the way in which you take a new product or service to market. It helps you to define
your marketing options in terms of price, product, promotion, and place so that your
offering meets a specific customer need or demand.
Product/Service:
The products are available according to needs of customers.What needs does it
satisfy.the products are displayed on following basis,
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't actually use?
How and where will the customer use it?
What does it look like? How will customers experience it?
How is it branded?
How is it differentiated versus your competitors
10. Place:
the chase up is located on the chungi no. 06 near the metro station.it is easily
accessible by the residents living around 10 km living around the mall in all
Directions.If you are looking in a store, what kind? A specialist boutique or in a
supermarket, or both? Or online? Or direct, via a catalog,you can visit Chase Up.
Pricing:
Following pricing strategies are applied in the Chase Up,
Psychological pricing:Pricing designed to have a positive psychological impact. For
example, selling a product at $3.95 or $3.99, rather than $4.00. There are certain price
points where people are willing to buy a product. If the price of a product is $100 and the
company prices it as $99, then it is called psychological pricing.
Penetrationpricing:
Penetration pricing includes setting the price low with the goals of attracting
customers and gaining market share. The price will be raised later once this market
share is gained.
Predatory pricing:
Predatory pricing, also known as aggressive pricing (also known as "undercutting"),
intended to drive out competitors from a market. It is illegal in some countries.
Premium decoy pricing:
Method of pricing where an organization artificially sets one product price high, in
order to boost sales of a lower priced product.
Promotion:
Marketing of our company through cable T.V, F.M, Bill boards. The company uses the
differentiation strategy or price leadership.
• Growth strategy also uses by chase up, in which company provide variety of products
to their customer’s e.g. grocery products also available in this store.
• Chase up use the democratic management style, in which all employees of chase up are
participate in decision making not only managers take decisions.
All the employs wear a specific uniform.
Consumers and ManagementRelations:
Using a CRM system can give you a clear overview of your customers. You can see
everything in one place — a simple, customisable dashboard that can tell you a
customer's previous history with you, the status of their orders, any outstanding
customer service issues, and more.
Chase Up has established a complain cell and managers are always there to help you
and try to response in form of quick action.
It is ordered to every employ to be sincere and lovely to every customer.in form of
any discrimination,the employ may lose their job after a explanatory session by the
higher authorities.
Standing at any corner in the Chase up ,employ will guide you and will behave in a
good manner.
Corporate SocialResponsibility:
According to medical experts blood’s circulation life in human body is 120days.Blood
donation issadqa e jaria as it saves lives.As a Corporate Social Responsibility(CSR)
initiative,Chase Up HR department collaborated with Indus Hospital to hold a blood
11. donation camp. More than 50 staff members made blood donations because it is our
collective belief that saving one human life is like saving entire humanity.Donating
blood is also a national duty as Pakistan has often suffered accidents, natural and
other disasters.
This blood donating exercise was a completely safe procedure because donors’ blood
was tested for Hepatitis B and C, Malaria and Syphilis, but donors were also given
information on these along with their hemoglobin and blood group. Donors were
provided a certificate and blood test report by Indus Hospital.
Factors Affecting Consumer Behaviour:
Following factors affect the consumer behaviour in the area.
Psychological (motivation, perception, learning, beliefs and attitudes)
Personal (age and life-cycle stage, occupation, economic circumstances,
lifestyle, personality and self concept)
Social (reference groups, family, roles and status)
Cultural (culture, subculture, social class system).
SWOT ANALYSIS:
S (Strengths) W (Weaknesses) O (Opportunities) T (Threats)
1. Good infrastructure Lack of support from government. Faster market
growth than before. Changes in government policies
2. Flexible and responsive to sales Only one branch in city Multan Local
events New competitors
3. Security Absence of Electric equipment. Provide a bonus Changing
market taste
4. Provide discount card - Provide discount cards Social trend
5. Available all sorts of goods - Variety of product
Future Business Plans:
Chase up business plan provides good quality products with low price for
gaining the competitive edge in the market.
•. Our organization planning is to open new branches of chase up in Multan,
Lahore, and Faisalabad. Within 18 month new branch opened in Multan. •Our
business planning is to open the new branch after 1 year in different cities of
Pakistan.
12. Metro Mall MULTAN
METRO opened its first cash & carry wholesale center in Pakistan in 2007 &
expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO
and Makro-Habib combined their wholesale business in Pakistan marking the
beginning of a long-term partnership to the mutual benefit of both companies.
To make it further malls in other cities of Pakistan,it was decided to open in Multan
for more benefits to the residents of Multan.
The company operates more than 750 stores in 25 countries in Europe, Asia and
Africa and has a workforce of over 107,000 employees. Sales in 2016/17 were
approximately 37 billion Euro.
Address:Multan Store
Main Bosun Road at Masood METRO Mall, Opposite BZU60000 Multan
Jawad Mansoor - Store Manager
Mission and values:The company has a simple and efficient business concept,
which is defined through its customer base: we cater to Business Customers and
End Consumers. We welcome both families and business owners to our stores
everyday and serve them with all our expertise.
Vision:METRO serves as a catalyst for growth by implementing a modern trade
infrastructure along the entire value chain: We offer local businesses like small
retailers and restaurants a reliable supply source of up to 90 % locally procured
goods as well as services to increase their competitiveness.
Family special:METRO Multan is the preferred shopping destination for
Grocery, Crockery, Toys and Kids items and many more ensuring the availability
of all national and private brands under one roof. In order to facilitate the families
and individuals Metro serves with
Safe, consumer friendly and pollution free environment
Free huge parking facility
Complete solution under one roof
Fresh and hygienic perishable products
13. Strict adherence to Quality Control
And a passion to satisfy the consumers to the fullest.
Products :following are the multi products offered by Metro Multan.
Full Variety of Electronics
Carpets
Tread Mills (bikes and sooty)
Fresh and bottle juices
Chips and snacks
Every variety of Rice
Bakery and Dairy products
Meat and fish with frozen and fresh items
Pulses and spices
Nimko
Dry fruits
Crockery
Pillows,cushions and curtains
Kids collection
Ladies and gents garments
Cosmetics
Shoes
Bath Accessories
Kitchen Accessories
Dinner sets and steel pots
Tray and wooden items
Grocery
Fruits and Vegetables
Stationary
Mobiles brands
Tc l sum sung and other branded companies products.
And so many other subjects available on fair prices
Capture of Customers:
Metro Multan is basically located on the other side near the BZU .this side of Multan
holds DHA, many cinemas and beautiful societies and colonies with ISP Multan. Many
14. people are trying to transfer on this peaceful side of Multan.according to product
strategy,even a million are can come for shopping as local,branded and home made
products are offered.In-fact it is attracting Middle Class to top Class People.
Consumer Perception:
In order to understand the perception of customers about Metro Mall Multan, we made
a social media survey and asked from people standing after shopping in the parking.
We visited official pages of metro Multan on FB,INSTA and vlogs on UTUBE and
checked comments and likes and dislikes.
We found the best comments about the atmosphere of mall.
People were very excited to make a visit again.
Many people were admiring the staff behaviour.
It was very nice response by customers even in pandemic situation.
Consumer Learning:
There is a customer service Desk where there are more members are always there to
help and gain the feed back of the customers.
When we interviewed the members there,they told about the customers that the mostly
strength is well educated and they know how to response.customers complains here in
desk directly. We provide them best counseling and juices are offered to our loyal
customers.
They are having positive response about the local products are offered on less prices.
Consumer Motivation:
Following steps are taken by authorities for customer Satisfaction.
Best parking for vehicles . not such a parking is offered in other malls in Multan.
There is single floor building.we can take our whole family there.our grand parents
and elders will enjoy having visit there.
The fresh juices and snacks can give a refreshment during shopping.
Even a niddle to tire changing of our vehicle is available there.
Counselors are there to advise you according to your limit and behaviour.
Peaceful music to the ears of modern generation.
The guards and security is maintained by cameras.
Everyone is checked while coming to outside, no case of pick pockets due to super
HD camera system.
Segmentation, Targeting and Positioning (STP)Model:
MarketSegmentation:
The paper aims to determine the attractiveness factors of Metro shopping malls from
the shoppers' perspective and then to segment shoppers according to these
attractiveness factors.
15. Demo graphic Segmentation:
Mall attributes studies have focused on factors such as mall essentials, security,
mall/store quality, diversity, merchandise variety, luxury, atmospherics, entertainment,
brand name merchandise, comfort, and convenience.
However, the differences in gender, age, status, education, and income vary.
Behavioral Segmentation:
Every people on this earth has different taste and liking and disliking. So, the local,
home made and imported brand products are available for the customers.I really like
this form of arranging products as different prices are there and which product you like
according to your liking and disliking , you can buy and satisfy your needs.
Psychological Segmentation:
The huge business and malls always play with the minds of their customer. The
products on following basis categorized,
Personality: Market researchers can conduct a segmentation based on personality to
form a group of people with similar personality traits. New products/services can be
launched to cater to various personalities and new features also can be developed for
the analyzed personalities. A few defined personalities are: creative, emotional,
friendly, opinionated, introvert, extrovert, etc. help organizations to filter their
customers in a systematic manner.
Lifestyle: Various resources have to be invested if multiple products are to be created
for multiple markets. But, product resources can be saved if segmentation is done on
the basis of lifestyle, product development can be made more credible.
Social status: In most cases, the social status of people primarily decides the products
they use and their preferences (in general). Each social class has their choice of
clothes, shoes, food, cars, electronics etc.
Activities, interests, and opinions: This psycho graphic segmentation is based on
what activities are the customers inclined towards, which topics are they
enthusiastically interested in or what are their opinions about specific matters.
Attitudes: An individual’s attitude is molded by the way he/she was raised and their
cultural background. Each prospective customer will have a different attitude which
can be a variable for psycho graphic segmentation.
Geo Graphic:Metro Authorities encompass the density of a city, population,
climate and language to help further group consumers.so the products are
designed according to culture of old and latest groups.
Marketing Mix ( 4p’s):
Following are the 4ps which are easily adapted by the Metro Mall Multan.
16. Place:
Multan Store Main Bosun Road at Masood METRO Mall, Opposite
BZU Multan .it is good location.
Metro Multan is basically located on the other side near the BZU .this side of Multan
holds DHA, many cinemas and beautiful societies and colonies with ISP Multan. Many
people are trying to transfer on this peaceful side of Multan.according to product
strategy,even a million are can come for shopping as local,branded and home made
products are offered.In-fact it is attracting Middle Class to top Class People.
Promotion:
In order t promote and marketing of outlet in Multan,following Tools were used.
Use of bill boards on roads,crowded places and roads, buildings
Small posters on every corner and turns in the city.
Through the moving container with loud Speakers.
Products:
The products are classified according to daily needs and culture of the living people in
Multan. The list is mentioned above.
Price:the authority used best technique in pricing.they made a survey in the
whole city even at low shops in the city.they visited other Malls, they gave a
discount in the beginning and adjusted the prices below the other Malls.
Managementand its relationwith Customers:
Metro Mall base their operations on meeting the needs of customers. Hence, they
need employees who continually stay attuned to customers' changing tastes. For
example, marketing experts conduct research to determine customers' needs, such as
the features, styles, flavors, fragrances or sizes they desire. Database managers keep
track of customer purchases so they can continue offering products customers
want.Good employees do build customer relationships. Because customers are the
most important assets of a company.so,every employ reacts lovely to the customers
and such activities are always appreciated.
Corporate socialresponsibilities:
METRO SUSTAINABLE is the driver of our actions which support customer
sustainability on a strategic level. , we created the concept of "My sustainable
Restaurant",it means that we will provide the whole sale products to the customers
who owns their own business at small level to grow the national economy.customer
will come to us and register themselves.
Future Plans and Strategies:
Our main goals for metro Multan Mall are following,
Customer success
Power of relationships
17. Sustainable business
Entrepreneurship
Leadership by example
KK MART OF MULTAN:
Bosan rd, North Gulgasht Colony, Multan, Punjab, 60000 Multan.it was opened
on 20 May 2020 on this location in form of second outlet of KK Mart.
Imported Items on Whole Sale Price ! it offer mainly imported items on whole sale
price. they are planning to facilitate our online customers via Facebook and
commercial website.
Branch Manager: Waqas Malik
KK MARET VISION:
Our vision is to lead and become the pioneer of retail business in Pakistan and also provide
their customers good quality products with low price. We
aim to do this by continuous innovation and improvement in the quality of
the product we carry, our business systems and process.
Mission :
Our mission is to continuously develop and enrich the lives of our customers by
providing them One-Stop shopping solutions on a daily basis. The core
vision is to provide and enhance value for money in each and every product
we carry.Capture of customers:
if we come towards the KK mart and its location,it was very risky for authority as one
side Has con dis Mall and other side has Chase up mall and it is the area of the
surrounded market with heavy local products and Brands Road.people know about its
name as this mall has another outlet at Hussain a gahi in Multan.
It is also capturing the customers of whole residential areas of Multan.
Products:
Following are the products available at the mart,
Pharmacy
Carpets
Chips and snacks
Dairy products
Meat and with frozen and fresh items
Pulses and spices
Dry fruits
Crockery
Pillows,cushions and curtains
18. Kids collection
Ladies and gents garments
Cosmetics
Shoes
Kitchen Accessories
Dinner sets and steel pots
Tray and wooden items
Grocery
Fruits and Vegetables
Stationary
Consumer Perception:
In order to understand the perception of customers about KK MART Mall Multan, we
made a social media survey and asked from people standing after shopping.
We visited official pages of KK MART on FB,INSTA and vlogs on UTUBE and
checked comments and likes and dislikes.
We do not found the best comments about the atmosphere of mall.because its area
looks smaller
Some People were very excited to make a visit again.
Many people were complaining the staff behaviour.
It was good response by customers at the beginning.
Consumer Learning:
There is no a customer service Desk where there are more members are there to help
and gain the feed back of the customers.
.customers complains to the branch manager or employ standing for their help on outlet
directly .they provide them best counseling.
They are having positive response about the local products are offered on less prices.
Consumer Motivation:
Following steps are taken by authorities for customer Satisfaction.
There is two floor building,with the elevators and running lift.
The fresh juices and snacks can give a refreshment during shopping outside the
store.
Counselors are there to advise you according to your limit and behaviour.
Peaceful music to the ears of modern generation.
The guards and security is maintained by cameras.
19. Everyone is checked while coming to outside, no case of pick pockets due to super
HD camera system.
Segmentation, Targeting and Positioning (STP)Model:
Market Segmentation:
Market segmentation is the process of dividing prospective consumers into different
groups depending on factors like demographics, behavior and various characteristics.
Market segmentation helps KK Mart better understand and market to specific
groups of consumers that have similar interests, needs and habits.
Behavioralsegmentation:
All the products which are presented in the KK Mart are sold on the name of Mart
itself. If we talk of the brands in Mall, there are no brands, the Mart present Brand
itself and attract the customers on occasion, engagements and life cycle.
Demographic:One of the major ways to segment the market is by
demographics. KK MART often segment consumers into groups based on similar
age, gender, family size, religion, nationality, income and education level.KK
mart Authority knows the residents Of Area As they have one branch before.
Psycho graphic:
With psycho graphic segmentation,KK MART examine consumer's lifestyles,
personality, interests, opinions, social class, habits and activities to better
ascertain their needs.
Geo Graphic:
Geographic information about consumers can be very helpful (and even essential) to
marketing to the right groups. Geographic market segmenting takes into account what
city or area a potential consumer resides in. However, KK MART appreciate the
density of a city, population, climate and language to help further group consumers.so
the products are designed according to culture of old and latest groups.
Marketing Mix:
Place:Bosan rd, North Gulgasht Colony, Multan, Punjab, 60000 Multan.it is very
busy site in the Multan
it is attracting every family belonging to any class according to its position and its
presence gave the new look to the site in Multan and make it a busy place.
Promotion:
In order t promote and marketing of outlet in Multan,following Tools were used.
Use of bill boards on roads,crowded places and roads, buildings
Small posters on every corner and turns in the city.
Through the moving container with loud Speakers.
The small hand posters were givento every customer coming to last branch in hussain a
gahi.
20. Products:
The products are classified according to daily needs and culture of the living people in
Multan. The list is mentioned above.
Price:Cost-plus pricing—simply calculating your costs and adding a mark-up
Managementand its relationwith Customers:
KK MART base their operations on meeting the needs of customers. Hence, they
need employees who continually stay attuned to customers' changing tastes.but
when its comes to facts and figure,their employment strength is low and employs are
not present at every corner for helping customer guides.KK MART is also looking
for educated and young employs who at-least know the terms and conditions of
business.
Corporate socialresponsibilities:
According to latest concerns,we did not find any work done by KK mart in case
of CSR
Future Plans and Strategies:
In true words,the future of the Mall is totally dependent on the current Decisions,
They are trying to move in form of branch in other city in next 5 years like
BahawalPur.
They will bring the facility of Mart Card and Online shopping and delivery.
Looking better place for the parking of customers vehicles.
Which MALL IS The BEST WITH REASONS AND
ADVANTAGES:
we visited all three Malls and interviewed the branch Managers .it was very good
experience but when we come towards best services at the point,
We found METRO MALL which is giving best services and goods in all manners.
Edges over Other Malls:
It is giving the best parking for vehicles in front of the Mall.no other mall in
Multan is giving such parking and wheel changing facility.
The electronic brands like TCL , HAIER , National and Sum sung is available
there.
Mobiles and motor Bikes are available under the single Roof.
Best edge is,you can even go with whole family like grand parents asno need of
elevate r there.everything is available on the single floor.
Fresh juices at the same time in the MALL.
The prices are low than both malls.
Limitation of KK MART:
21. The parking is not enough and good even our car was parked too away from
MAll.
There is no moving elevator towards Downward , it is time consuming to use lift
for everyone mostly painful for elders.
The prices are also high according to quality.
Edges and limitation of Chase Up:
It has many other branches in other cities.
The pricing is good according to quality of product .
The pricing is high in cosmetics and quality is not good in women Garments.
The entrance and paying bills is small and low which should be appreciated more.
The opening of new MALLS has also dropped the sales of Chase Up.
GOOD STEPS ARE TAKEN IN CORONA VIRUS PANDEMIC BY PROVIDING THE
HAND SANITIZER TO EVERY COMING CUSTOMER AND MASK IS COMPULSORY.
Future Challenges to all Malls:
MARKETING CHALLENGES
There are many challenges facing just like any other business.
• How to keep cost low
• How to ensure there is enough parking lot
• How to bring quality tenants and customers
• How to attract talented people to join their organizations
• How to increase sales of our Products
• How to replicate the same business model in other cities of Pakistan
SOCIAL AND POLITICAL OR OTHER
ISSUES/TRENDS
With the passage of time our society change because of new innovations
(fashion trend change) in the market so it is difficult to meet the every
customer expectation therefore, our company more focus on quality
maintain strategy.
• In social trends believe that the market position that we wish to
achieve can only be achieved through integrity hard work and sincere
dedication of our employees, vendors at all levels.
RECOMMENDATIONS:
22. We will recommend some suggestions to run business shopping Malls in Multan.
Draft a Marketing business plans for the city Multan to let people know about
you.
Set revenue and profitability goals.
Create a human resources team.
Hire the right employees.
Offer benefits for staff.
Implement the right tools for your growth strategy.
Focus on the customer experience.
Remember to listen.
Become a better leader.
Cultivate trust.
Spread your message.
Monthly or quarterly performance discussions of Employs build team
camaraderie and improve employee mental health. These meetings can also create
an environment of trust, which leads to greater innovation.
Conclusion:
After having a detailed visit to these famous MALLS, we are able to draw a very
exclusive
conclusion. Our visit to the MALLS was quite pleasing. The whole staff of was very
welcoming. They showed very heartwarming gestures towards us. They
made us feel at home. The Managers of all malls was very ethical and good
mannered person.
From our visit , we learned about the organization’s strategies to
deal with the employees as well as customers in an organized way in any kind of
situation. They are equally responsible towards employees as they are towards
customers.
They believe to give every person a equal sense of respect.
From the visit we had an experience how to tackle an organization’s problems and
not to get biased. This project was very interesting and we learned many practical
business work.
In the End , I would like to thanks MAM ALINA GARDEZI who gave us a
chance to learn about growing businesses in the City.