The career summary outlines the experience of a marketing professional with over 15 years of experience in marketing, branding, advertising, and account management roles. They have a proven track record of developing strategic marketing campaigns, increasing sales and revenue, managing client relationships, and leading teams. Their skills include account management, media planning, budgeting, consumer loyalty programs, and team management.

1. CAREER SUMMARY
CAREER RESULTS Result-driven Marketing Manager/Brand Manager who can move with the
current market trends while maintaining a flexible, innovative mind when it
comes to progressive, purposeful growth. This experience carries a passion
 Identified and intertwined
for advertising, marketing and identifying buyer motivations for product
company branding and
purchases. Talented to comprehend and solve complex client identity
promotions in which the station
problems, create lasting client relations, and develop strategic, lucrative
became the corporate mold for
marketing and branding campaigns. Successful and profitable in the
that specific format, surpassed
optimization of trend and analytic data to recognize the key potential growth
longevity expectations, and locked
sectors and strategize in the development of a marketing product for
in a top 5 market rank for 5 years.
additional revenue sources, and cross-promotional sales opportunities.
 Game-planned sales development Skill set includes:
for an increase of sales leads by  Account Management
35%, of those leads 20% closed
 Multi-Industry Client Base Knowledge
in a mortgage.
 Business, Supplier, & Contract Negotiations
 Cross-sold banking products and  Media Planning & Purchasing
generated new accounts on 75%
 Budget Planning & Forecasting
of all loans handled.
 Consumer Loyalty Program Development
 Facilitated 25% sales increase
 Team Management & Training
through the implementation of
 Time Management & Organization
B2C marketing strategies with
measurable ROI, lead tracking,
and sales follow up. PROFESSIONAL EXPERIENCE
 Pioneered in Jacksonville, FL to Construction Loan Account Manager
begin the first new media WACHOVIA FSB / WELLS FARGO
marketing campaigns. Jacksonville, FL 2007 – 2009
 Commandeered a 150% increase  Account management and primary liaison of a 70+ (27 million) pipeline
in database growth in a 1 year construction loans, maintaining open communications, conflict
period. resolution, and necessary problem solving abilities.
 Locked in a top 5 local market  Responsible for the funding, disbursement, and wiring of the
ranking with strategic media appropriate loan proceeds into correct banking account and to
purchases for 5 years. coordinate all internal and external parties in transforming the loan into
 Created and developed sponsor a permanent mortgage, including the final Federal HUD-1 approvals.
packages and exclusive contract
opportunities on an event that Marketing Communication Director
created an additional revenue SUMMIT MORTGAGESERVICES/SOUND MORTGAGESOLUTION
source that generated $50,000 Jacksonville, FL 2005 - 2007
net revenues and held an
 Envisioned the company branding and image where none previously
attendance of over 10,000.
existed.
Accounts included: Tropicana,
Sargento Cheese, Got Milk?, TG  Spearheaded, outlined, and planned the execution of all branding,
Lee, Kraft, Welch’s Juices, and advertising purchases, direct mail, and event marketing campaigns.
Winn-Dixie Grocery Stores.  Managed all internal and external departments to guarantee campaign
 Operated budgets in which all deadlines, and flawless campaign executions.
companies have remained within  Constructed annual budgets and annual marketing strategies for both
all budgets every year. companies through the identification of specific development needs
 Successfully led all 5 stations in using research software and national industry forecasting modules.
supplier negotiations on the
lowest cost analysis on Marketing Communication & Sales Promotion Manager
merchandising purchases. COX RADIO, WMXQ-FM / WKQL-FM (2000 – 2005)
 Spearheaded all communications, Jacksonville, FL 1997 - 2005
negotiations, advertising  Enhanced company branding through, traditional and new media mix,
schedules, and event planning for strategic promotions and special event marketing strategies.
5 stations of Cox Radio with City  Synthesized with sales, creative, and other departments to pinpoint
of Jacksonville and the NFL for specific client advertising needs and cultivate through result-driven
Super Bowl XXXIX. niche promotional programs, and marketing campaigns with a multi-
industry client base.

2. Marketing Communication & Sales Promotion Manager (continued)
 Supervised and cultivated a staff of 13 employees.
 Planned, and executed 5 budgets.
 Responsible for all public communications that included: press releases, media scripts, radio, TV, print ads, and
content for e-newsletters.
Sales & Marketing Assistant
COX RADIO, WAPE-FM, WFYV-FM, WBWL-AM
Jacksonville, FL (1997 - 2000)
 Revamped and recreated all sales marketing proposals with the Sales Director to increase revenues for the stations.
EDUCATION
 Bachelor of Arts, Communications & Broadcasting, Ohio Northern University, Ada, Ohio
CONTINUING EDUCATION COURSES 2008/2009
 Ethnicity & Diversity Training & Communication I & II
 Diversity Training - Around The World In 80 Cultures
 Communicating Shared Business Visions
 The Master Negotiator
 Negotiating To Win
 Judicial & Non Judicial Bankruptcy
 Collections: Laws, Debtor Rights, Military Rights of Collection, Forbearance and Foreclosure Procedures.
 Goal Setting & Time Management Prioritization
 Techniques for Better Time Management
ASSOCIATIONS
 Member , Columbus Chapter American Marketing Association 2009
 Member , American Marketing Association 2009
 COO – Sponsorship Committee Columbus Chapter American Marketing Association
AWARDS
 Southern Women’s Show (over 20,000 attendance)
o Best Of Show in 2002 ,
o Best Booth Design in 2004
 Red Cross Community Partner Award 2002
 Esprit d’Corps - Media partner 2005
 Gate River Run - Sponsor Awards 2000-2005