In a nutshell, the central-distinctive map helps companies assess the strengths and weaknesses of the brand by repeatedly chart position following campaigns, incentives and otherwise and track how these changes have affected this. It can help to decide whether to stay in place or find the strategies that will help them move to a more advantageous quadrant.
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
Body odor could be issues especially at the moisty climate of South East Asia, and Vietnam is no exception.
Moisty weather and the transportation via motorbike under the rain raise the odor issues among Vietnamese. This survey is in order to find out their concerns over the body odor and the actions for the protections
This survey was conducted among 16 – 49 years old of 922 samples in January 2021.
-88% Vietnamese people know about UV and 84% care about UV. This is applicable regardless of the gender.
-Female takes more measures than male for UV protections. What is popular are the actions such as “wear long sleeves (98%)”, “wear sunglasses(73%)”, “wear arm cover (75%)”.
-Skin cancer is the highest reason to fear UV. Female has higher ratio in their care for white skins.
-Face, eyes and arms are 3 popular parts of the body of UV protections
-Although their concern for UV is high, their actions for the protections are different from the western countries. Some associate the protection with the color of the clothes. Potential needs are found in provoking the right recognition
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data (MPI)
Vietnam consumer price index data (MPI)
Vietnam core inflation data (MPI)
Vietnam import amount data from (MPI)
Vietnam export amount data from (MPI)
Number of newly registered company data (National Business Registration Portal)
Vietnam unemployment ratio data (MPI)
Vietnam car sales trend data (VAMA)
Vietnam motorbike sales trend (VAMM)
International visitors to Vietnam data (MPI)
This report was updated in January 2022.
This is the consolidated report summarizing the public information as to Vietnam economy. The report is the summary of
Vietnam retail sales data from GSO
Vietnam consumer price index data from GSO
Vietnam car sales trend (VAMA)
Vietnam motorbike sales trend (VAMM)
This report was made in July 2020
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Effective brand strategy is crucial for any service-based business or personal brand to differentiate itself from competitors and resonate with its target audience. By building a strong brand identity, visualizing global branding differences, using data analytics to shape customer interactions, employing emotional storytelling techniques, gaining deep insights into consumer journeys, and understanding competition dynamics in the industry, businesses can develop an effective brand strategy that strengthens partnerships and aligns marketing teams around common goals.
If you’re looking to elevate your brand strategy game, contact Elly & Nora Creative today for expert guidance on crafting a unique and compelling brand story that resonates with your audience.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
Survey about Vietnamese's bathroom environment and their taking bath (shower) customs. How do they maintain their body clean while their water supply is not that stable.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
-Half owns washing machine. Those who have machine tend to wash more often
-Single washes by hand while married female come to use machine more
-Even 79% of washing machine owners do hands washing
-Those who do not own washing machine has less washing frequency
-Toshiba and Sanyo are the top 2, having the share of 31% and 30% respectively
Vietnam's consumer market is on the rapid increase. This time, we focus on youth in HCM and Hanoi as they are the center of consumer market. How does Vietnamese youth in urban area live, spend and value their lives?
Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles.
This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam.
This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
- 51% has hot water environment in bathroom
- Female washes her hair once per 2-3 days
- Female usage of Rinse / Conditioner is far higher than male (female 57%, male 16%)
- 57% of female care about the smells after wearing helmet
- More than 30% leaves it after washing hair
- Supermarket (70%) and Grocery store (56%) are the common channels
This deck consists of total of twenty seven slides. It has PPT slides highlighting important topics of Brand Launch PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2uoQcsP
”Stay Home” due to Covid-19 has changed the behaviors of Vietnamese in a various manner, and personal care / beauty care is one of the major ones.
Now that people go out less, and meet less people, their behaviors and attention in these segment must have changed.
This survey was conducted in order to size what changes has occurred to the category of take bath, hair wash, and beauty care, including the reasons of the changes
This survey was conducted among male and female of 863 samples in September, 2021.
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Effective brand strategy is crucial for any service-based business or personal brand to differentiate itself from competitors and resonate with its target audience. By building a strong brand identity, visualizing global branding differences, using data analytics to shape customer interactions, employing emotional storytelling techniques, gaining deep insights into consumer journeys, and understanding competition dynamics in the industry, businesses can develop an effective brand strategy that strengthens partnerships and aligns marketing teams around common goals.
If you’re looking to elevate your brand strategy game, contact Elly & Nora Creative today for expert guidance on crafting a unique and compelling brand story that resonates with your audience.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety. In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner. The possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience. It can also come from a company’s history or core competency.
In most cases, art/design students have little idea of how business works. This presentation is an overarching view of the strategic role of design in business, but also peppered with some critical questions.
Brand Management, Brand, terms use in brand management, marketing, strategies, new challenges, new strategies, 2022 marketing strategies and Pharmaceutical Marketing etc.
As businesses today are learning, complete and integrated data can yield far more value throughout the consumer journey, organizations looking to break through these data silos and are turning to RevOps (Revenue Operations), a game changer for customer lifecycle management and revenue growth.
Money Laundering and Terrorist Financing in a Nutshell: Chapter OneMd. Moulude Hossain
Financial Crime is an increasing concern for all financial institutions, which is developing rapidly and equally together with technology. May be not limited to money laundering and terrorist financing, these two form of financial crime deserve to be attended with utmost care.
The evolving challenges of Money Laundering (ML) and Terrorist Financing (TF) lead the evolution of anti-money laundering and counter terrorist financing convention and regulations. These conventions give birth of several international organizations to combat the impact of ML and TF.
This paper presents the problems of film makers and film making in Bangladesh and points out how the problems are militating against the prospects of the Bangladesh film industry. It proposes a radical restructuring of the film industry in Bangladesh in order to facilitate its indigenous development. To this end, it suggests the privatization of the film distribution and exhibition sections so as to achieve a viable integration of the whole industry and to promote it as a vehicle for cultural-and socio-economic development of the people of Bangladesh. However we find that these problems can be overcome by initiating quality movies and by incorporating business concept in film making. The authors suggest the film makers to consider film as a project and financing as per the basis of project financing. An all-around effort is needed to help the BFDC so that the present condition can be overcome. It can be develop as industries by which the government will be able to collect huge tax revenue if the film industry can be develop. Not only will the tax revenue, the development of the industry create a large scale direct and indirect employment opportunities.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
Content marketing strategy and implications for higher educational instituti...Md. Moulude Hossain
This study attempts to find an appropriate strategy of content marketing applicable to higher educational institutions. The related study on higher educational marketing strategy found that institutional website is often the first place that students and parents go to when researching higher educational institutions. Existing students, potential students, and parents have loads of questions regarding the courses, professors, social life, research work, accommodation, finances, and so on. Keeping this on mind the author undertakes this study to design content marketing strategy for higher educational institutions and also showed that how this strategy could impact on the attaining institutional objectives. The authors recommend that educational institutions must make sure to publish different types of content - textual, visual, audio - so that users can find the information they need in the format they prefer. Moreover the researchers conclude that, content marketing is a great way for professors and departments to educate people about their subject of interest, and to spread the word about their research. Professors are experts in their fields and sharing their knowledge with the masses via content marketing can establish them and their universities as leading hubs of knowledge and expertise in their fields.
Extended GAPs Model to Assess the Quality of Education for Higher Educational...Md. Moulude Hossain
In the globalized world of the current century, higher education is becoming more and more competitive and the leading universities must promote their own institutions not only locally but internationally as well. Higher education is one of the most significant parts of the education system of a country. The main objective of higher education is to develop the new knowledge, explore research works on different social and development issues, anticipate the needs of the economy and prepare highly skilled workers. In these contexts, higher education should be standard, welfare and sustainable development oriented. The report intends to analyze the marketing strategies deployed by higher educational institutions in Bangladesh. The main objective of this study is to explore the quality of higher education of higher educational institutions in Bangladesh. Nonetheless, the paper emphasizes on the students perception and expectations about the present education system of public and private universities, existing problems and challenges faced by the higher education institutions.
The Hand Book contains information, offers,
opportunities of various Banks and NBFIs that are
offered to the new entrepreneurs. This information is
unique where you can get information regarding all the
banks and NBFIs in a single book. The new
entrepreneurs can explore and analyze the offers given
by different Banks and NBFIs and take their own
decision. DCCI with its “Entrepreneurship and
Innovation Expo” will try to facilitate the new
entrepreneurs and provide all possible assistance from
its Help Desk namely DCCI Help Desk.
Problems and Prospects of Poultry Industry in Bangladesh: An Analysis Md. Moulude Hossain
The poultry industry has been successfully becoming a leading industry of Bangladesh. The primary objective of the study is to identify the various aspect relating the growth and ustainability of poultry industry in Bangladesh. Authors argued that strategic management in poultry sector requires complementing to achieve present Govt.’s vision of Digital Bangladesh 2021. Considering the importance of the country’s poultry industry in order to ensure the sustainable economic development it is now high time to step forward for the better accumulation of resources available from this industry. This industry proves various opportunities of increasing GDP growth rate plus equitable distribution through arranging food security as well as ensuring self-employment at a large scale as pointed out by the authors.
Pattern and Determinants of Export Diversification in BangladeshMd. Moulude Hossain
This paper analyzes the pattern and the main determinants of
export diversification in Bangladesh. A large data set of Bangladesh export during the period of 1980-81 to 2006-07 has been used for this purpose. Three main indexes have been used to explore the trend of export concentration and these three indicators of export diversification were calculated to determine the trend of export from Bangladesh. The
Hirschman Index, the Ogive Index and the Entropy Coefficient were used to analyze the diversification pattern of export from Bangladesh. From the analyses, robust evidence has been found across the specifications and indicators that the export basket of Bangladesh has continued to remain relatively undiversified and the country has not been able to translate its
comparative advantage into competitive advantage. Further, this study reveals that the export growth and overall economic growth are highly correlated and a robust restructuring in trade policy is needed for gaining momentum in diversification of export in Bangladesh. The analyses show that exports at the intensive margin account for the most important share of
overall trade growth. At the extensive margin, geographic diversification is more important than product diversification, especially for developing countries. Taking part in free trade agreements, thereby reducing trade barrier and costs, development of infrastructure and communication, extensive financing for export and policies emphasizing the development of human capital is now the need of time for improving diversification of export.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Brand – personality of a business01
3 Cs of Branding02
Brand Strategy – the blueprint that help to communicate03
5 Roles to Execute Brand Strategy04
The Central-Distinctiveness (C-D) Map05
Potential Applications of C-D Mapping06
Strategic Implications07
Concluding Thoughts08
Agenda
3. Brand – personality
of a business
A brand is a feeling
people have about you.
Brand = Mind Set
The sum of all communications and experiences
received by the consumer and customer resulting
in a distinctive image in their “mind set” based on
perceived emotional and functional benefits.
A brand is the personality of a business. The modern
concepts views a brand as consisting of four levels
• generic
• expected
• augmented
• potential
“
4. 3 Cs of Branding
The benefits of having a
strong brand are
tremendous. Strong brands
charge premium pricing;
they thrive during economic
downturns; they attract
great employees, partners
and customers; and they
can extend into new
business areas with ease.
In addition to being able to
boast these enviable
benefits, strong brands have
something else in common.
They all exhibit the “three
Cs” of branding.
Strong brands are clear
about what they are
and what they are not.
Volvo, for example, is
clear about their
commitment to safety
and security.
In addition to being
clear about who they
are, strong brands are
also consistent. They are
always what they say
they are.
Strong brands are
constant; they are
always there for their
customers and
prospects. They don’t
go into hiding.
Clarity Consistency Constancy
No brand is truly a strong brand if it doesn’t pass the Three C Test.
5. Brand Strategy –
the blueprint that
help to
communicate
A brand strategy is “a plan for the
systematic development of brand in
alignment with a business strategy.
– branding guru Marty Neumeier
The brand strategy process can be
broken into three distinct parts.
• Brand Heart - the core of the brand
• Brand Messaging - how brand talk
about the brand
• Visual Identity - the visual expression
of the brand.
6. Align brand and
business goals by
bridging the gap
between brand and
business.
Preserved brand
identity, oversee
and enforce brand
guidelines
Align marketing to
brand strategy,
oversee content
creating and
coordination of
teams/resources
Brand
Shepherd
5 Roles to Execute Brand Strategy
…a brand team to craft, revise, and bring it to life at every level of the organization.
Without this designated team, the work will likely get sidetracked or steamrolled.
Creative
Lead
Marketing
Lead
Culture Lead Communication
Lead
Cultivate culture to
reflects brand values
to help company to
attract active
participants in
building the brand
Share brand
knowledge by
documenting
information and
building the brand
library
7. Centrality
Brands envisioned to be
central in their category.
Central brands shape
category dynamics.
They’re the first ones that
come to mind when we
think of the category.
Distinctiveness
The ability of a brands to
be standing out from the
crowd. It helps brand to
command a slightly higher
price for its handsets than
its nearest rival
The Central-Distinctiveness (C-D) Map
Companies must find the right
balance of centrality and
distinctiveness that is most
profitable for them.
The model of brand Centrality-
Distinctiveness (C-D Map)
designed by Niraj Dawar and
Charan K. Bagga.
To determine a desired
market position
To make resource
allocation
To make brand
strategy decisions
To track performance
against competitors
8. Producing a
C-D Map 01
Niche players, meaning that
they are decidedly distinctive,
and not particularly central.
Unconventional
02
Both central and distinctive –
meaning that they have high
sales volume, but can still
command high prices
Aspirational
03 Neither central nor distinctive,
yet they can still generate high
profits due to low marketing
and innovation costs
Peripheral
04
Central but not distinctive and
are often carefully aligned to
appeal to popular tastes.
Generally regarded as reliable,
recognizable brands.
Mainstream
Centrality
how representative the brand is in category
Distinctiveness
degreetowhichbrandstandoutof
crowd
Unconventional Aspirational
Peripheral Mainstream
The C-D map is split on a 2x2 basis, with 4
distinct quadrants. Where the brand falls
on the map – based on its unique
coordinates – has implications for key
decisions such as pricing, sales volumes,
risk, and profitability.
* Circles are sized according to brands’ performance on
financial matrix.
9. Companies can create what-if scenarios for a range of strategies
to move a brand along the centrality or distinctiveness dimension
and assess how those moves would affect sales or profitability.
Potential
Applications of
C-D Mapping
Measuring customers’
perceptions of a
brand’s distinctiveness
and linking that
statistically to
performance provides
an instant check on a
strategy’s effectiveness.
Assess brand’s
positioning strategy
Track the
competition
Manage your
brand portfolio.
Manage global
brands
Track and
analyze results
C-D maps reveal a
brand’s location
relative to others in a
way that reflects
consumers’ mental
representations of the
category. This helps
focus competitive
efforts on actual rather
than perceived
competition.
C-D maps allow
companies to compare
brand performance
and strategy across
categories. Thus a
multiple brand
company could use the
maps to allocate
resources objectively
across categories.
C-D maps offer a way
to visualize differences
in consumer
perceptions and in
performance across
markets. it helps global
managers make
decisions about brand
standardization versus
localization
The two dimensions that
C-D maps track—
centrality and
distinctiveness—are
shared by all brands
and remain relevant
over time. marketers will
be able to gauge how
their actions affect
consumer perceptions.
10. Strategic Implications - Aspirational
Often attracting the most profitability of the four categories, ‘aspirational’ brands
combine both centrality and distinctiveness in high measure. This means they hold
mass appeal but can keep their prices high due to a strong reputation.
Take advantage of high sales
volumes and premium pricing.
These trusted brands are well
positioned to launch innovations
that redefine the category.
Key Aspect
Often challenged by brands from
the more distinctive
unconventional quadrant or more
central mainstream quadrant
Challenge
Must focus to make their
distinctive features sufficiently
mainstream to be widely
appealing without becoming run-
of-the-mill.
Strategic Context
11. Strategic Implications - Mainstream
Mainstream brands build their central position through careful engineering and
product development to align with (or even shape) popular tastes and through
heavy advertising to make the brand synonymous with the category. They can shape
markets & consumer preferences more adeptly than brands in other quadrants can.
Their strategic position calls for risk-
averse stewardship of the brand;
they avoid rocking the boat. They
are generally regarded as reliable,
recognizable brands.
Key Aspect
The primary competitive
challenge to mainstream brands
comes from peripheral and
unconventional products that
could become central as
consumer tastes shift.
Challenge
Align centricity with distinctiveness
by influencing the market and
generate higher sales volumes by
offering lower prices
Strategic Context
12. Strategic Implications - Peripheral
Peripheral brands are neither central nor distinctive, yet they can still generate high
profits due to low marketing and innovation costs. They offer benefits similar to the
central brands; consumers typically buy them as substitutes, generally because they
are attracted by lower prices or have minimal engagement with the category.
Tend to replicate a product or
service of a mainstream brand
and draw in customers with lower
prices. However, business models
may still prove profitable due to
low marketing and innovation
costs.
Key Aspect
Low marketing and innovation
cost result lower engagement with
the category, which in long run
effect the business growth and
sustainability of the brand
Challenge
May attempt to shift positioning by
adding distinctive features or
launching advertising campaigns,
but this is an uphill and expensive
battle.
Strategic Context
13. Strategic Implications - Unconventional
Unconventional brands are usually specialize in a niche product or service and aren’t
particularly central. As such, unconventional brands should expect low sales volumes,
and instead look for profitability through higher prices. Unconventional brands are not
especially appealing to the population at large.
Profitability at low volumes by
charging higher rates for their
service due to not standing within
a crowded market.
Key Aspect
The niche market brand may be
invaded by large companies, and
small marketers may find it difficult
to compete.
Challenge
Migrate from the unconventional
to the aspirational quadrant by
making the brand’s unique
features more mainstream or
adding mainstream features
Strategic Context
14. Concluding Thought
In a nutshell, the central-distinctive map helps companies
assess the strengths and weaknesses of the brand by
repeatedly chart position following campaigns, incentives
and otherwise and track how these changes have
affected this. It can help to decide whether to stay in
place or find the strategies that will help them move to a
more advantageous quadrant.
15. i a m m o u l u d e . w o r d p r e s s . c o m
Things that Describe ME!
A person with intense personal magnetism and a great love of home and
family. One of the most important traits of my personality is I am detail-
oriented and have a hard time letting something rest until I am satisfied it’s
complete and accurate.
In my personal time and on my own world I am very sensitive and often
think about my childhood and how it affects me in the present. Learning
to let go of things is something that will contribute greatly to my happiness
and success in life.
Besides my professional commitments and responsibilities I am very much
fond of bonding with people. In my personal world I used to write poems
and short stories.
ME
about
Modhyo Badda, Dhaka, Bangladesh.
+8801914538413
iammoulude.wordpress.com
mdmoulude@gmail.com
FinTech | Digital Payment | Product and Strategy|
QR Payment | Entrepreneur | Business Development
Md. Moulude Hossain