This document is a resume for Abby C. Board. It summarizes her education, which includes a Bachelor of Science in Marketing from the University of Illinois at Urbana-Champaign, summa cum laude. It also outlines her professional experience in sales and marketing roles over the past 12 years, including national sales manager roles at Advanced Beauty Systems and director of sales roles at Ecoco and TMP Directional Marketing, where she increased sales and acquired new accounts.

1. ABBY C. BOARD
2954 N. Racine Ave #3R
Chicago, IL 60657
773-678-4611
abbyboard@gmail.com
EDUCATION
Bachelor of Science in Marketing - University of Illinois at Urbana-Champaign
Summa Cum Laude distinction
EXPERIENCE
Advanced Beauty Systems, Inc. – May 2011 to March 2012
Dallas, TX
National Sales Manager, Cantu®
o Report to the VP of Sales, responsible for a CPG book of business worth $10M in
annual revenue
o 19% increase in revenue over prior year
o Maintained distributor revenue, despite 33% reduction in line items
o Deepen existing customer portfolio; thoughtfully expand portfolio to include
customers who align with company revenue, profitability, and cultural objectives
o 25% increase SKU count Mass A
o Double SKU count for Drug A
o 4 new and reopened accounts valued at $500K
o Set annual sales goals and objectives (GO); provide solutions for attainment of GO;
secure company resources for tactical execution; tactical implementation,
management, and post-mortem analysis
o Educate company on channel framework and competition to drive realistic
revenue, GM, and OI goals
o Successful in selling the company on resources required to drive brand sales,
for the first time since the Brand’s inception
o Develop and maintain strategic plans that drive pricing, promotions, and product
mix
o Streamline pricing across channels
o Build promotions and financial models for promotions
o Leverage IRI, Mintel, and field data to focus product mix and drive new
product development pipeline
o Deliver sales presentations, assist with complex sales negotiations, and close deals
o Retail accounts with national footprints, across FDM
o Distributors in 9 primary geographic markets
o Educate and motivate sales representatives, managing them to profitable revenue
and CRM goals
o Set new standards for ROI metrics, progressive for industry
o Refine SOP for distributor order acquisition to be more strategic over tactical

2. o Go-to person for internal (interdepartmental) and external account
communications, to optimize account efficiency and performance
o Face of the brand for trade shows and activities
Ecoco, Inc. – August 2009 to April 2011
Chicago, IL
Director of Sales
o Report to the CEO, responsible for sales and marketing of 50+ SKUs for a
manufacturer of beauty products generating annual sales of $5 + million
o Define sales territories, metrics, and qualitative means for assessing sales relative to
performance goals and budget requirements; increased gross sales by 7.4% 2010 vs.
prior year
o Personnel decisions for sales team members; 11-person domestic team located in 5
primary geographic regions
o Work with CEO, creative personnel, and customers to establish and direct channel
and distribution strategies
o Solely responsible for acquisition of new international accounts; increased
international account volume by 11% in less than one year’s time
o Develop pricing policies for all domestic and international customers, including
volume discounts and terms and conditions
o Drive development of marketing communications activities for new and existing
products
o Responsible for a promotion that resulted in a 111% increase in unit sales of
Ecostyler Olive Oil gel
o Instrumental to the development of 4 new products in 2010; increased product
portfolio by 10%
o Face of the company at exhibitions, trade shows, and customer meetings
o Contributed to collections efforts that resulted in a 6.3% increase in 2010
receivables from 2009
TMP Directional Marketing – November 2006 to November 2008
Des Plaines, IL
Director of Client Services
o Create and execute a restructuring plan involving nearly 100 accounts and 15 employees
to balance work loads and to increase efficiency across organizational functions.
o Work closely with clients to review goals, identify opportunities, and sell my company’s
products & services including the Internet Yellow Pages, search engine optimization,
search engine advertising, Local Feed, and display and in-column Yellow Pages
advertising.
o Success in rebuilding book of business for the organization, including an increase in
account value from forty thousand dollars to over ½ a million dollars for US Cellular
(print and Interactive), new print and Interactive business for OfficeMax totaling over $1
million dollars, as well as Interactive buys for several other accounts.

3. o Direct management of 7 employees and 100+ franchise and corporate accounts (all
accounts in the office save four) including True Value, US Cellular, Maid Brigade, Kohl’s,
and Meijer, to name a few. Responsible for 20 employees.
o Assist VPGM in maintenance of office P&L; reconciled over $400K dollars in company
disputes in one year & assisted collections in obtaining for over $250K in outstanding
balances
SMG Directory Marketing – November 2004 to November 2006
Bannockburn, Illinois
Senior Account Executive - July 2006 through November 2006
Account Executive, May 2005 – July 2006
Assistant Account Executive, November 2004- May 2005
ABILITIES
Exemplary oral and written communication skills, organized, goal-oriented, outgoing, high
energy, multi-tasker, driven, capacity to motivate a team, problem solver, proficiency with
Microsoft Word, Excel, and PowerPoint