Ma Foi Analytics is a data-centric insights advisory firm founded in 2012 that provides customized analytics solutions for the staffing industry. The organization leverages big data technology to build predictive models and establish key performance indicators, aiming to enhance business strategies and decision-making for their clients. Their team comprises experienced professionals from leading organizations, focused on delivering real-time, intuitive, and customizable analytics to meet the evolving demands of staffing firms.

1. Jan 2014
Staffing Industry
Analytics Offering
Jul 2014
Predictive Real Time Intuitive

2. Contents
• About Ma Foi Analytics
• Evolving Trends in Staffing Industry
• Our Staffing Analytics Offering
• Our Team

3. About Ma Foi Analytics

4. Ma Foi Analytics – Organization Overview
Data Agnostic. Method Agnostic. Outcome Driven.
Owns a Proprietary in-house Big Data
platform for creating customized apps and
analytically powered solutions
Ma Foi Analytics is a data centric insights advisory firm, which is looking to build outcome
oriented business solutions by combining capabilities in data sciences (analytics, research) & Big
Data Technology ,to help organizations build good strategies , and execute them better.
Promoted by serial entrepreneurs Mr. K Pandiarajan, Mrs. Latha Rajan, it is a part of the Ma Foi
Group which has a stellar legacy of over 20 years. Over this period, the group established itself
as the market leader in HR consulting services and is also known as the pioneer in HR services
space in India.
Co-promoted by Satyakam Mohanty, a career analytics professional, Ma Foi Analytics &
Business Services Pvt Ltd was founded in 2012 with its headquarters in Bangalore and offices in
Chennai & New Delhi.
Tripod of services- The Ma Foi
Advantage
People credentials include previous stints in
premier organizations such as GE, Genpact,
HSBC, HP , Barclays,Infosys, IBM etc
Has 20+ clients ranging across mid-sized
organizations to SMEs in US, Middle-East &
India

5. Staffing Industry
Evolving Landscape

6. Evolving Trends That Affect Staffing Firms
Source: Monster.com, Bullhorn BI report-2013
‘Data is the new ammunition in the war for talent’
- Top staffing Executives Tell All, Bull-Horn BI Report
Temporary is a
permanent
corporate strategy
Client expectations
rise as VMS & MSP
models evolve
SOW based pricing
as opposed to
hours worked
Impact of social
networks, specially
linkedin
Tapping the market
for instant labour
Temp to
permanent
arrangements are
evolving
Economic shocks &
regulatory
pressures lead to
uncertainty
Ever increasing
competitive
pressures

7. Our Staffing Analytics Offering

8. S
We begin with defining measurable performance
indicators on metrics that matter the most to the
business.
For instance, in the staffing industry, it is critical to
determine appropriate quantifiable parameters to
evaluate strategies such as sourcing.
We enable organizations to
• Identify the right metrics(KPIs)
• Establish measurable goals on KPIs
• Track the Key Performance Indicators
thereby linking business decision making and business
performance
KPIs: Establishing Linkages between Strategy and Results

9. Anticipating demand & supply
movements is a key
differentiator for business, more
so for staffing
We build predictive models to
• forecast talent demand
• forecast resource
• read trends & fluctuations
to help your business cater to
short term & long term
requirements
Predictive Analytical Models
Date 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun
Predicted Openings 9 8 7 9 7
Availability Rate 74% 75% 69% 65% 62%

10. We believe speed is of paramount importance in the staffing industry.
Real Time Solutions
We help you gain the speed advantage with real time
features such as
• Trigger reports
• Call to action buttons
• KPI bulletins
to keep all business leaders updated, while still on the
move!

11. S
Intuitive & Customizable Dashboards
Our analytics solutions are customizable to
each unit within your organization,
so that leaders can focus on the
right metrics for their core responsibility
areas and P&Ls
We build user friendly interfaces
compatible to all devices,
empowering executives to take
critical data driven decisions,
from wherever they are
0
68
82
70
45
32
20 8
# Open Resumes by Skill/Level
Skill/Level
Entry Level Associates
Junior Associates
Supervisors
Managers
Mid Management
Senior Management
Other
We recognize the need for disparate strategies for different channels in the staffing industry

12. Our Team

13. Our Operations Leadership
Shobhit has over 10 years of experience in strategic research, sales & marketing enablement and consultative
solution design. He has setup and led research teams supporting initiatives such as Strategy Formulation, Market
Assessment, Competitive Benchmarking, Market Sizing among others. In the past he has worked with leading
organizations such as IBM, Infosys & Genpact.
Shobhit holds an MBA in Marketing from International Management Institute, New Delhi.
Shobhit Bahadur
Head, Research
Ashish has over 10 years of Marketing Analytics experience having worked across both B2C and B2B clients. He has proven
experience in providing consultation across the customer life cycle – covering acquisition, portfolio management and
retention. In the past Ashish has worked with GE and HSBC.
Ashish holds a Masters in Market Research from Mudra Institute of Communications , Ahmedabad
Ashish Rishi
Head, Analytics
Saty has spent the last decade first as a GE employee working with a wide range of customers globally, helping them create
value in areas like Sales & Marketing Analytics, and Market Research. Saty has spent considerable time in Pharma &
Medical Devices organizations in the US, working in US and India. In his last role, he built Market Research as a new practice
area for Genpact, to build up what would qualify on a standalone basis as a US top 50 research services provider in the last 3
years. He has specialized in Market Research in his masters program and started his career in Market Research with TNS
(now Kantar group) prior to GE/Genpact.
Satyakam Mohanty
Chief Executive

14. Ashish Rishi <ashish@mafoianalytics.com>
Shobhit Bahadur <shobhit@mafoianalytics.com>