This document outlines an agenda for a business growth blueprint session. The session will cover: 1) An overview of DECERRS, defined values, and personas for both B2B and B2C customers. 2) Guidance on identifying your value proposition, ideal customers based on your network and team, and how customers discover, explore, and are converted along their journey. 3) Tips for providing a great customer experience, making it easy to pay while slightly harder to leave, and demoing a website. The goal is to help businesses stand for their values and attract like-minded customers through every step of the process.

1. Session 1
Business Growth Blueprint

2. Session 1
Agenda
● DECERRS Overview (15mins)
● Defined Values (15mins)
● Personas (15mins)
○ B2B
○ B2C
● Homeplay

4. Your Value
Proposition
What do you value?
How can you express your values?
Stand for something specific
What do you feel strongly about?
Like attracts like.

5. Ideal Customer
When starting look for people like
you.
Look at your partners, friends
When you have grown past that,
look at the people in your team.
Create personas based on those
people first.
They are your ideal customers.

7. Discovery
The start of the customer journey
There can be multiple starts into
different funnels
Each funnel needs to be discovered
How do you start your customer’s
journey?

9. Exploration
How do your ideal customers
consume their information
Like attracts like
So how do you consume
information?
Start there, give each person a way
to explore in a comfortable way.

11. Conversion
How can you get people to start a
conversation with you?
What is a conversation?
A form of communication.
Not necessarily verbal

13. Experience
Create wow in everything you do
Don’t just do something for the
sake of it, do something for a
definite purpose
Do it for your customer and based
on a common value.

14. Revenue
Make it easy to pay you.
Slightly more difficult to leave.
Offer options (Decoy)
Payment options

16. Website Demo