How to Shine in a Crowded Market
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The document provides tips for small business owners on how to shine in a crowded market, including focusing on your passion, testing new offerings before changing directions, defining your niche, hiring the best talent, standing out with humor, and selling and marketing your business aggressively while reinvesting profits. The CEO of an Atlanta marketing agency delivered the presentation to discuss strategies for claiming your place in the market, scaling the company, and using humor effectively during presentations.
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How to Shine in a Crowded Market
- 1. How to Shine in a Crowded Market Alex Membrillo, CEO @alex_membrillo @cardinalws
- 2. About Cardinal Web Solutions Atlanta’s #1 Interactive Marketing Agency Cardinal Web Solutions is a creative group of marketing professionals skilled at leveraging traditional and innovative mediums empowering small to medium-sized businesses and national brands. We focus on driving your profits through improved search results rankings, increased website traffic, social media orchestration, and other interactive marketing techniques. Proprietary and Confidential 2
- 3. Stuff you will learn today Proprietary and Confidential 3 • How to claim your place in a crowded market • How to scale your company • How to laugh during a presentation
- 4. Only sell what you are PASSIONATE about Proprietary and Confidential 4 • Don’t sell what you do, sell why you do it • It takes grit and determination to continue to push through to find your niche
- 5. Will people REALLY buy your stuff? Proprietary and Confidential 5 Before changing your company’s direction, test it on employees and trusted customers to see if they will pay.
- 6. Nix anything but your Niche Proprietary and Confidential 6 • Your company can only really scale one service/product at a time • Finding the best talent and R&D is expensive-but worth it
- 7. Great is better than Good, duh Proprietary and Confidential 7 • Don’t shortchange yourself by being good at a lot but not great at anything • Selling is SO much easier when you have awesome case studies
- 8. Proprietary and Confidential How to Price 8 • You can’t be Marshalls AND Bloomingdales • Either go for volume OR quality
- 9. Be Different, Be Human Proprietary and Confidential 9 • People buy things from people, not buzzwords • Stand out, have a sense of humor
- 10. People are your best resource Proprietary and Confidential 10 • Recruit 24/7 • Hire the best around • Get out of their way
- 11. Proprietary and Confidential Time to Scale 11 • Process is king • Sell and market your business like crazy • Save enough for 1 month of expenses, re-invest the rest
- 12. What have we learned today? Proprietary and Confidential 12 • Passion First, Not Money • Test New Offerings • Define your Niche • Hire the Best so you can work ON Your Business
Editor's Notes
- >>Tell example of growing Cardinal, my passion lies in helping people grow their businesses, search marketing is the best way to do that so that’s what we do.
- >>>>Give cocaine example: Please don’t. http://www.dailyfinance.com/photos/top-25-biggest-product-flops-of-all-time/#!fullscreen&slide=982926
- “Good is the enemy of great” – Jim Collins
- >> You will get exactly what you are set up for.
- >>Ask them to think of their favorite companies Talk about how everyone ( pretty much everyone ) loves Chick fil a - because they are funny, and provide consistently great service.
- >>>Also use example of our office- we were named one of the best places to work b/c we have fun and are successful. You have a great time- time to tell everyone about them!
- >>Give McDonalds Example of how they have grown so big is through automation of their processes