MARKETING INTELLIGENCE BY JEET PAREKH IIT BHU 'Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.

1. MARKETING
INTELLIGENCE

2. WHATMAKESUPMARKETING
INTELLIGENCE?

3. 'MARKETING INTELLIGENCE (MI) IS THE
EVERYDAY INFORMATION RELEVANT TO A
COMPANY'S MARKETS, GATHERED AND
ANALYZED SPECIFICALLY FOR THE PURPOSE
OF ACCURATE AND CONFIDENT DECISION-
MAKING IN
DETERMINING MARKET OPPORTUNITY,MARK
ET PENETRATION STRATEGY, AND MARKET
DEVELOPMENT METRICS.

4. MARKETING INTELLIGENCE
LEGAL AND ETHICAL

5. ACTIONS TO IMPROVE THE
QUANTITY AND QUALITY OF ITS
MARKETING INTELLIGENCE

6. GOODMARKETINGISTHEARTOFFINDING
DEVELOPINGANDPROFITING
From those TRAIN and MOTIVATE the sales force to report new
DEVELOPMENTS

8. INTRODUCE HYBRID PRODUCTS THAT ARE NEW TO THE
MARKET
MOTIVATE
DISTRIBUTORS ,
RETIALERS , AND
OTHERS TO PASS
ALONG IMPORTANT
INTELLIGENCE.

11. NETWORK INTERNALLY AND EXTERNALLY

12. SETUP ADVISORY
PANEL

14. TAKE HELP OF
AVAILABLE DATA
RESOURCES

15. PURCHASE INFORMATION
FROM OUTSIDE
ALWAYSDOTHIS

16. COLLECTINGINTELLIGENCEOVER
INTERNET

17. COLLECT DATA FROM THESE SOURCES

18. BENEFITS
OF USING DATA AND ANALYTICS
: A SHORT VIDEO

20. I HAVEGOALSNOTJUSTDREAMS

21. ACT ON INSIGHTS
PRODUCED BY THE
MAREKTING
INTELLIGENCE

23. THANK YOU
JEET PAREKH
@JEET_PAREKH
JEET.PAEKH.MIN14@IITBHU.AC.IN
IIT BHU

24. JEET PAREKH
Created by --
Indian Institute of Technology ,
Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b
During an
Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,
Lucknow
(www.IIMintenship.com)