[CXL Live 16] Using Urgency to Boost E-commerce Conversions by Viljo VabritCXL
Making customers decide faster about a purchase is a powerful and widely used strategy in e-commerce. It can dramatically improve your sales, but it can also have the opposite effect.
Viljo will walk you trough several case studies to show how to use insights from conversion research to leverage urgency in e-commerce.
In this talk we explore why we should document hypotheses for new ventures, how to write a good, testable hypothesis, and explore practical ways to perform MVP/hypothesis testing in the field.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...CXL
Are best practices actually "best" - or rather "common practices"? Justin is testing common 10 best practices on 10 different pages across several industries, and will share his insights.
[CXL Live 16] Using Urgency to Boost E-commerce Conversions by Viljo VabritCXL
Making customers decide faster about a purchase is a powerful and widely used strategy in e-commerce. It can dramatically improve your sales, but it can also have the opposite effect.
Viljo will walk you trough several case studies to show how to use insights from conversion research to leverage urgency in e-commerce.
In this talk we explore why we should document hypotheses for new ventures, how to write a good, testable hypothesis, and explore practical ways to perform MVP/hypothesis testing in the field.
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...CXL
Are best practices actually "best" - or rather "common practices"? Justin is testing common 10 best practices on 10 different pages across several industries, and will share his insights.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
Everyone knows video can be an incredibly powerful conversion tool, but few know the secrets of running lean and mean CRO campaign with video. Armed with data from studying the performance of Wistia's 10 million videos, Phil will explain how to get the most of the videos across your channels and will explain how video analytics data can be used to automate and improve your creative processes.
The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
Hiten Shah, co-founder of KISSmetrics and Crazy Egg, talks you through his 4-step data-driven process for successful A/B testing.
Master the essentials of conversion optimizationArnas Rackauskas
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
Learn why is the sales funnel divided into five categories:
- Acquisition
- Activation
- Retention
- Revenue
- Referral
And why should the marketing department be responsible for all 5 stages and not only acquisition.
The Optimisation Grand Unified Theory @ ConversionXL LiveConversionista
In this presentation we try to pull all different pieces of conversion rate strategies, theories, tactics into a single framework for Conversion Optimisation.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
A presentation I made for Samsung Developer Workshop in Indonesia.
Sorry for disabling the download feature.
If you want the file, just send me an email at rangga.wiseno@gmail.com
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
Opticon SF - Customer Innovation ShowcaseOptimizely
Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.
Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.
[Elite Camp 2016] Phil Nottingham - CRO with Video: Tips, Tricks and TacticsCXL
Everyone knows video can be an incredibly powerful conversion tool, but few know the secrets of running lean and mean CRO campaign with video. Armed with data from studying the performance of Wistia's 10 million videos, Phil will explain how to get the most of the videos across your channels and will explain how video analytics data can be used to automate and improve your creative processes.
The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Future Insights
Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
Hiten Shah, co-founder of KISSmetrics and Crazy Egg, talks you through his 4-step data-driven process for successful A/B testing.
Master the essentials of conversion optimizationArnas Rackauskas
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
User testing is a fantastic method to discover problems. But why is it such a great user research method? How to make sure you recruit the right participants? How to write the right questions and tasks for your usability test? And what is your job as a moderator? This slide deck answers all your questions on usability testing!
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
Learn why is the sales funnel divided into five categories:
- Acquisition
- Activation
- Retention
- Revenue
- Referral
And why should the marketing department be responsible for all 5 stages and not only acquisition.
The Optimisation Grand Unified Theory @ ConversionXL LiveConversionista
In this presentation we try to pull all different pieces of conversion rate strategies, theories, tactics into a single framework for Conversion Optimisation.
Advanced PPC & CRO Strateiges For Effective Advertising In EcommerceHanapin Marketing
How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages.
In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective.
You’ll get expert-level PPC & CRO tips like:
*Improving the quality of your shopping feed with search data
*Optimizing your ads for mobile
*Utilizing remarketing lists to create better value for your customers
*Improving conversion rates on product and category pages
A presentation I made for Samsung Developer Workshop in Indonesia.
Sorry for disabling the download feature.
If you want the file, just send me an email at rangga.wiseno@gmail.com
How to Create Better A/B Tests and Why You Shouldn’t Bank on Best PracticesAGConsult
The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up? Bad idea. Best practices don’t always work.
So, what to do instead? Just test every idea that pops into your head? No again! That will result in bitter disappointment because your tests will fail over and over again.
The key is to get to know your visitors before you start testing. Research their behavior on your website. Learn how to create AB-tests that really make a difference thanks to user research. So you can focus on what your visitors want: their needs, their priorities and their actions.
Opticon SF - Customer Innovation ShowcaseOptimizely
Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.
Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.
Conversion Rate Optimization for Business GrowthReapDigital
Conversion rate optimization is often limited to testing elements of a website. Button colors, button sizes, images and image placements are few common elements that are tested for optimization. Conversion Rate Optimization can be easily used to optimize beyond website elements to optimize business outcomes.
In this webinar, we will discuss how psychological theories, behavioral insights, research insights and insights through usability testing can be used to build hypothesis for testing. We will also discuss how these hypotheses can be effectively tested and implemented to gain optimum business outcomes.
Should UI/UX be gut-feeling or data-driven? How to stand out from the tough competition by perfecting your owned asset?
A/B testing a long-grind road but it does not have to be tough! Demyth the 4 steps approach to optimization and what it can bring to you
Driving Online Sales - Craig Sullivan, The future of the online marketplace 2...Invest Northern Ireland
Craig Sullivan,Group Customer Experience Manager, Belron
Craig is Group Customer Experience Manager at Belron (Autoglass) looking after 35 international websites using optimisation, web analytics and customer insight techniques to drive engagement and conversion. Craig has over 14 years of experience in the Industry and in the past has worked on projects for high street names such as LOVEFiLM,International, John Lewis Partnership and Waitrose.
Tested conversion optimization tips to increase sales. Hands-on strategies that you can do yourself which include: usability, A/B testing, web analytics and advertising tools, sustained by software vendors’ case studies.
Harvesting the value from Advanced AnalyticsJaap Vink
In general, Analytics help you leverage investments that you have done already in your IT investments, on ERP, on CRM systems, on sales
force automation systems, and on all
the data collection that you put in
place.
Unfortunately, reality isn’t that
straightforward. It’s still a struggle
for most companies to drive valuable
insight into the data they have.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Online car insurance usability benchmarkingLar Veale
This is from 2007 so sites will all have improved since then (one would have hoped!).
This report led to a series of successful projects with Hibernian/Aviva.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
1. What, why & how?
A process for online optimisation
2. optimize |ˈäptəәˌmīz|
verb [ with obj. ]
make the best or most
effective use of (a situation,
opportunity, or resource): to
optimize conversions, the
website should be correctly
adjusted.
18. A better definition?
3
Understanding the impact of your
efforts by analysing outcomes
Understanding your customers’
behaviour better
Continuous improvement
through testing
19. Analytics: Maturity model
Where do you fit?
1. Collecting data & some ad hoc reporting
2. Reporting data regularly
3. Deriving some insights & acting
4. Continuous improvement
20. Every metric should be
3
Simple : I get it
Relevant: that matters
Useful & actionable: let’s fix it
33. The idea came from their photographer who had
previously worked in the footwear department at
one of their stores. He just instinctively knew to tip
over the boots because, in the stores, he watched
the customers pick up the boots to look at the
tread. Had he not worked there, the team never
would've thought to tip the boots over.
36. Workshop rules
sketch review decide
• No spectators, only participants.
• Not a meeting – an activity to produce
designs.
• No abstract conversations, make ideas
tangible by sketching them.
50. 9 rules of form design
1. Ask for as little information as you can
2. If it helps the user to answer a question, explain to them why
you’re asking it
3. Maintain a straight path to completion
4. Align the text according to the rules
5. Label the fields in terms your users understand
6. Offer intelligent defaults and examples where necessary
7. Distinguish between primary and secondary actions
8. Offer the user recovery methods when things go wrong
9. When a form is complete, explain what happens next
75. Last Monday at 5:13 PM we
removed CAPTCHA from Sampa.
The result: 9.2% improvement on
our conversion rate!
Marcelo Calbucci
http://marcelo.sampa.com/
86. Why mobile?
• In the evenings, more searches are done on
mobile versus a desktop i.e. the mobile is
now used instead of the laptop.
• Smartphone penetration around 32%,
expected to double year-on-year
• Mobile-optimised can increase the chances
of an impulsive purchase
87. Another case study
30%+ of the email offers are read on
smartphones (up from 10% last year).
Average order value (AOV) from mobiles are
around 1.5 times that of desktop, yet site is not
optimized for mobile.
88.
89. Approach
• Focus on the right data & outcomes (KPIs)
• Look for insights
• Take action (design) & test
• Measure & repeat
Editor's Notes
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Maybe we should put up our prices? Ensure we’re listed, spend on some online marketing to meet the expected demand?\n
Maybe we should put up our prices? Ensure we’re listed, spend on some online marketing to meet the expected demand?\n
Maybe we should put up our prices? Ensure we’re listed, spend on some online marketing to meet the expected demand?\n
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Ogilvy had to go hunting for data, we’ve more and more than we’ll ever need.\n
So, the real world is more like this. Why is that?\n
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What does that mean for analytics? Focus, discipline\n
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What ever metrics you identify as being important, they’ve got to share the following characteristics. \nI believe you need to be a hardass- if you’re missing any of these, then forget about them\n
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This was a form of ethographic research, the insight coming not from study, but from memory.\n
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Creating decisions/choices before we have to make one and then making the right one.\n
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What the sales agent wanted\n
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High traffic, clear conversions - clear purpose for a page\n
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A/B testing without the bottlenecks\nA word of caution with A/B testing.\n
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(buy now on mobile versus wait until I get back to a computer, by which time a customer may have forgotten about the offer or thought of some reasons not to buy).\n