Downloaded 45 times
![onClick="javascript:
pageTracker._trackPageview('/
virtual/phonegallery/featureselector/
feature-[feature clicked]');"](https://image.slidesharecdn.com/measurement-conf-120214124127-phpapp01/85/Analytics-Measurement-ie-40-320.jpg)
Uploaded byLar Veale
Analytics / Measurement.ie
Google analytics is used to measure, collect, analyze and report on internet data to understand how a website is used and how to optimize usage. It allows users to better understand visitors, make data-driven decisions, and improve conversions and sales. Key aspects of analytics include setting objectives, defining key performance indicators and metrics, analyzing acquisition, behavior and outcomes, and taking action based on insights rather than just reporting data. The overall goal is to focus analytics on business priorities and goals.
More Related Content
Similar to Analytics / Measurement.ie
Analytics / Measurement.ie
- 1. Google analytics @laurenceveale
- 2. The practice ofmeasuring, collecting, analysing, and reporting on internet data to understand how a site is used and how to optimise its usage. The customer is speaking to you, are you listening?
- 3. The practice ofmeasuring, collecting, analysing, and reporting on internet data to understand how a site is used and how to optimise its usage. The customer is speaking to you, are you listening?
- 4. Better understand ourusers. Make decisions based on data, not hunches. Improve conversions and sales.
- 5.
- 6.
- 7. Way too muchdata.
- 8.
- 9.
- 10. Step out ofanalytics What’s our purpose (business objectives)? Generate online sales of €1million Maximise lifetime customer value Create leads Reduce costs through self service Brand engagement* * I’ve no idea what this last one means
- 11. Step out ofanalytics What’s our purpose (business objectives)? Generate online sales of €1million Maximise lifetime customer value Create leads Reduce costs through self service Brand engagement* * I’ve no idea what this last one means
- 12. Objectives, KPIs, Metrics Generateonline sales of €1million
- 13. Objectives, KPIs, Metrics Generateonline sales of €1million Monthly online sales of €83,000
- 14. Objectives, KPIs, Metrics Generateonline sales of €1million Monthly online sales of €83,000 Transactions, average order value, conversion rate, visits & more
- 15. We do thisbecause it gets us to focus on the things that matter most.
- 16.
- 17. A funnel goal
- 18. A funnel a step another step and another step goal
- 22. “branded” keywords Visited from mobile From SOCIAL MEDIA Spent more than €150
- 23. End-to-end model Acquire Behave Convert Where are we spending WhAT are visitors doing Are they time & NOT DOING? converting? & money?
- 24. Acquire Behaviour Outcomes Outcomes
- 25. Should we investin mobile?
- 27. Who Behaviour Outcomes
- 28. Who Behaviour Outcomes 16% 9%
- 29.
- 30.
- 31. 2012 Conversions > Goals > Goal flow
- 32. Conversions > Multichannelfunnels
- 33. Analytics is onlythe start of the journey...
- 35. The best onlinesurvey ever? KissInsights.com
- 36. Key takeaways •Focus onobjectives •Customise & segment •Visualise •Don’t just report, take action
- 37.
- 38.
- 40.
- 43.
Editor's Notes
- #2 \n
- #3 \n
- #4 \n
- #5 \n
- #6 Data everywhere\nNo end to end picture\n\n
- #7 Identify the metrics that matter, Ignore the ones that don't \nWhat’s the biggest challenge? taking action.\nUse metrics that are actionable – that lead to making a change\n\n
- #8 \n
- #9 \n
- #10 Figuring out what matters\n
- #11 \n
- #12 \n
- #13 \n
- #14 Starting at the home page will result in a tiny funnel conversion rate, making improvements imperceptible. Start the funnel at the point where the customer has indicated some intent. \n
- #15 Starting at the home page will result in a tiny funnel conversion rate, making improvements imperceptible. Start the funnel at the point where the customer has indicated some intent. \n
- #16 Starting at the home page will result in a tiny funnel conversion rate, making improvements imperceptible. Start the funnel at the point where the customer has indicated some intent. \n
- #17 Starting at the home page will result in a tiny funnel conversion rate, making improvements imperceptible. Start the funnel at the point where the customer has indicated some intent. \n
- #18 \n
- #19 \n
- #20 \n
- #21 \n
- #22 \n
- #23 \n
- #24 \n
- #25 Access to data they need (& nothing else)\nRegular data, so they can see the value of their decisions.Who is it for & what level of detail do they need?\n
- #26 \n
- #27 \n
- #28 \n
- #29 What’s great about this...\nend-to-end, \nyou can segment it (isolate certain traffic), \nit tells a story - it’s sharable insight!\nIt gives you an instant feel for where things are going wrong\nwhich leads to action.\n\n
- #30 \n
- #31 \n
- #32 \n
- #33 \n
- #34 \n
- #35 \n
- #36 \n
- #37 \n
- #38 \n
- #39 \n
- #40 \n
- #41 \n