1. # OF I NTERVIEWS TO DATE: 113
PARENTS: 53 | I NVESTORS/PARTNERS: 21 | EDUCATION/DEVELOPMENT & S LEEP
EXPERTS: 10 | DAY CARES/BABY STORES: 15 | STUDENTS & WORKING
PROFESSIONALS: 14
“Sparking a successful future”
Michael
Oliver
James
Gao
Young
Park
Sini
Ninkovic
Tomer
Poran

2. Communication with the disabled
Google Glass navigation
Hands free machinist
VR/AR movement commands
Art & music creation
Pet translator
Monitoring seizure or unnatural brain activity
Athlete performance &
injury monitoring
Alertness monitoring for surgeons and pilots
Brain password
Lie detection
Multilanguage translator
Technology Seeking a Market
Before Lean-
Launchpad

3. Brain Password
Communication
with babies/pets3 Core Needs Better Sleep
Baby Game
Development
Baby Brain
Development
TODAY
Key Pivots in Value Proposition

6. Japanese/Chinese parents as beachhead
“I am worried by the shiken
jigoku, the examination hell. But
if I spare my son cram school and
exams, I might sentence them to
a second-rate future.”
“The salary/prestige of a
Japanese executive has little to
do with his performance. It
depends on his test taking ability
as a 4- or 5-year-old.”
“The best jobs go almost
exclusively to those who have
graduated from prestigious
colleges. To get there you
needed a great elementary
school.”

7. “Sparking a successful future”

8. Buy Child’s Beanie1 Activate Beanie and play calibration game2 Get notification about initial calibration3
Choose the next development4 Work on recommendations during week5 Check development using reference game6
20
30
30
20
100Week 1 Brainpower:
Week 1 Summary Points
0
0
0
0
0Actions so far:
What do you want to develop?
25
28
29
20
102
Week 2 Summary
Week 2 Brainpower:
Customer Journey

9. Business Model Canvas reflects pivot

10. 2009 2015 2016 2017
Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
ResearchHardware
Product
Dev
Finance
Patent
First functional
prototype
Collect pilot data
and frame insights
UI/UX prototype
Lean Launchpad
Build cloud platform
Hat design discovery
Family &
Friends
SBIR Phase I SBIR Phase II
1000s
Seed
Industrial design
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
Profit
Investment Capital

11. Lessons Learned
Life of an
Entrepreneur
•“Everyone has a plan until
they get punched in the
face.” ~Mike Tyson
•“This is deathly tiring.”
~Michael Oliver
•Private life and startup life
merge and are hardly
distinguishable
Product
Market Fit
•Everyone thinks they’re
average
•The customer with the
greatest need may not be
who you think
•“There are things that we
know we don’t know. But
there are also unknown
unknowns.” ~ Donald
Rumsfeld
Customer
Discovery
•Get out of the building
and talk to people
•“The MVP iteration and
showing people MVPs is
crucial to understanding
the customer.”
~ Sini Ninkovic
•Time and place determine
availability of customers
and willingness to speak

12. Thank you!