The document discusses marketing innovation and provides tips for unlocking it. It recommends looking for opportunities at the edges and intersections of users, products, and competition. Companies should also look to the future by tapping into trends and envisioning how social, technological, and regulatory changes may impact their business. Additionally, thinking upside down and inside out can spark innovation by reconsidering organizational structures and partnerships. Marketing innovation requires adding real value for customers while being implementable and having the potential to grow the business.

1. Growth thru Innovative Marketing Mindshop Conference 22 May 2010James Atkinswww.vantagemarketing.com.au1

2. Is this Innovation?No…Change that adds Value2

3. What is Marketing Innovation?Change that adds Value…for Customers3

4. But will it deliver growth?Marketing Innovation needs to Provide REAL VALUE to customers Be able to be IMPLEMENTED Have capacity to GROW your business

5. But how can I unlock marketing innovation?5

6. Where should you look?From the EDGES/at the INTERSECTIONSFUTURE ForwardUpside Down/Inside Out

7. 1. EDGES & INTESECTIONSThe EDGES & INTERSECTIONS of … Users

8. Products

9. Competition1. From the Edges of users8

10. 1. From the intersection of your products and unusual usersGuess whose Mum’s got a Whirlpool?9

11. 2. FUTURE ForwardWhat trends can you tap into…Social

12. Environmental

13. Technological

14. Political

15. Regulatory2. FUTURE ForwardGST ATO compliant statements – did away with the shoe boxes11

16. 2. FUTURE Forward40% of marketing budget now in social media!12

17. 3. Upside Down/Inside OutChange how you look at your…Organisation

18. Staff