Supporting slides for marketing innovation workshop at Mindshop Australia Conference May 2010.

1. Growth thru Innovative Marketing Mindshop Conference 22 May 2010 James Atkins www.vantagemarketing.com.au 1

2. Is this Innovation? No…Change that adds Value 2

3. What is Marketing Innovation? Change that adds Value…for Customers 3

4. But will it deliver growth? Marketing Innovation needs to Provide REAL VALUE to customers Be able to be IMPLEMENTED Have capacity to GROW your business

5. But how can I unlock marketing innovation? 5

6. Where should you look? From the EDGES/at the INTERSECTIONS FUTURE Forward Upside Down/Inside Out

8. Products

10. 1. From the intersection of your products and unusual users Guess whose Mum’s got a Whirlpool? 9

12. Environmental

13. Technological

14. Political

16. 2. FUTURE Forward 40% of marketing budget now in social media! 12

18. Staff

19. Supply Chain

21. 3. Upside Down/Inside Out “Not dreaming big enough is one of the biggest mistakes entrepreneurs make” Maxine Clark, founder of Build-A-Bear Workshop 15

23. FUTURE Forward

24. Upside Down/Inside Out16 * December 2009 Harvard Business School, BYU and INSTEAD

25. Some further reading 17

26. Thank You! James Atkins www.vantagemarketing.com.au 18