Product Marketing is often the forgotten step-child of a product organization - poorly defined roles, understaffed, with misaligned objectives and overly tactical deliverables. This session will provide specific information to address these problems and help leaders define, staff and run Product Marketing organizations that enable companies to maximize the value of their product initiatives.
Lean Communication - Product Camp Silicon Valley 2014Saeed Khan
Accelerating Revenue by Aligning Diverse Teams in High Tech Companies
Viewing business communication as the foundation of decision making is critical. Communication can be looked at as a manufacturing process where there are providers, consumers and transformers of information. Quality, timeliness and completeness are critical to decision making and those decisions, whether by marketing, sales, finance, etc. can have both top and bottom line impact on companies.
By optimizing information by applying Lean principles (e.g. focus on customer value, reducing waste etc.) companies can bring alignment across silo'd teams and drive to revenue in less time.
This document provides a product marketing framework consisting of several key areas: market insight, message, product strategy, go-to-market strategy, product launch, enablement, and buyer/customer journey stages from awareness to renewal. For each area, the document outlines representative scope, actions, and sample outputs. It emphasizes that product marketing requires collaboration with other functions like product management and exists to drive profitable revenue through the customer journey.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
Product marketers focus on attracting customers through marketing activities like blogging and social media. They work to convert leads through optimization of landing pages, calls to action, and workflows. Product marketers also focus on closing deals by providing product expertise, training, and messaging to help the sales team. Overall, product marketers are focused on marketing directly to customers rather than just prospects, with the goal of understanding customers and driving demand and usage of products.
Lean Communication - Product Camp Silicon Valley 2014Saeed Khan
Accelerating Revenue by Aligning Diverse Teams in High Tech Companies
Viewing business communication as the foundation of decision making is critical. Communication can be looked at as a manufacturing process where there are providers, consumers and transformers of information. Quality, timeliness and completeness are critical to decision making and those decisions, whether by marketing, sales, finance, etc. can have both top and bottom line impact on companies.
By optimizing information by applying Lean principles (e.g. focus on customer value, reducing waste etc.) companies can bring alignment across silo'd teams and drive to revenue in less time.
This document provides a product marketing framework consisting of several key areas: market insight, message, product strategy, go-to-market strategy, product launch, enablement, and buyer/customer journey stages from awareness to renewal. For each area, the document outlines representative scope, actions, and sample outputs. It emphasizes that product marketing requires collaboration with other functions like product management and exists to drive profitable revenue through the customer journey.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
The document discusses principles for aligning product marketing and product management in global SaaS businesses. It notes that misalignment between these teams prevents getting products into the right users' hands quickly and can lead to user confusion. The document recommends that product marketing and product management share goals, metrics, and commitments to ensure their success is tied together. It also advocates for an "outside-in" user-focused approach to product planning and development.
The document provides an overview of a workshop on understanding markets and go-to-market strategy. It discusses several key aspects of defining a target market, including identifying customer needs and pain points. It then outlines steps for developing an effective go-to-market strategy, including defining messaging and partnerships, identifying sales processes, and structuring product deployment.
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
This document outlines 22 digital marketing trends for 2014 and provides recommendations. The key trends include a focus on content marketing, conversion rate optimization, and mobile marketing. It emphasizes the importance of measurement and optimization to drive commercial results. Additional trends include increased targeting options in social/paid media, the rise of visual content and apps, deeper analytics use, and a focus on customer experience through feedback and social customer relationship management. The document provides examples and resources to illustrate each trend.
Product marketers focus on attracting customers through marketing activities like blogging and social media. They work to convert leads through optimization of landing pages, calls to action, and workflows. Product marketers also focus on closing deals by providing product expertise, training, and messaging to help the sales team. Overall, product marketers are focused on marketing directly to customers rather than just prospects, with the goal of understanding customers and driving demand and usage of products.
One Definition of Product Marketing | Product Marketing SummitJosie King
A presentation by Jim Walker, VP of Product Marketing, Cockroach Labs.
If you read a few job descriptions for a product marketing you'll quickly realize that everyone has their own definition of the role. In this session, we will walk through a conceptual definition of the role and how it can help you align expectations, hire what you need, and demonstrate value to your organization.
Presented to the product marketing community at the Product Marketing Summit New York 2019
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document discusses strategies for marketing to online users in India. It notes that people have increased internet access through various devices like smartphones. It then discusses different types of online shoppers in India and how to target them through location-based advertising or by understanding their decision factors when shopping online. The document also covers developing personas, account-based marketing strategies, creating a customer journey map, and planning promotion strategies using various digital channels. It emphasizes measuring the effectiveness of different marketing tactics.
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
The document discusses strategies for successful marketing in 2016. It recommends establishing goals, identifying target markets, conducting a marketing audit, setting a budget, filling gaps in marketing areas like content and social media, prioritizing action items, and tracking metrics. Specific tactics discussed for business-to-business (B2B) markets include creating quick, low-cost content like articles and social media posts. Metrics for determining success include tracking leads, closing ratios, and key performance indicators related to business, marketing, employees, and customers. Customer retention strategies are also recommended.
There are numerous marketing areas of specialization. One of the most critical, and often confusing, is Product Marketing.
This short presentation will help you quickly and easily understand what product marketing is, where it sits within the organization, and what it does.
Talent Market Place Social Media, Digital & Lead Generation StrategyBrand Sauce
An Elite cross platform digital plan that focuses on talent marketplace lead generation both for the demand and talent side covering awareness, engagement, lead generation, nurturing and referral.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
PCT2010 - Lean Communications - Aligning diverse teams and accelerating reven...ProductCamp Toronto
A major part of product innovation and success rests on efficient and effective communication across teams in a company. In startups, this happens almost naturally. In medium and large companies, process needs to be put in place. Lean Communication is a model based on Lean principles that can be used to align teams and accelerate time to revenue for high tech products. As key members of the overall communication network, Product Managers and Product Marketers will benefit significantly by adopting this model.
One Definition of Product Marketing | Product Marketing SummitJosie King
A presentation by Jim Walker, VP of Product Marketing, Cockroach Labs.
If you read a few job descriptions for a product marketing you'll quickly realize that everyone has their own definition of the role. In this session, we will walk through a conceptual definition of the role and how it can help you align expectations, hire what you need, and demonstrate value to your organization.
Presented to the product marketing community at the Product Marketing Summit New York 2019
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
This is a crash course in new product marketing. In less than 30 slides you'll learn how to develop a new product concept, build a business plan to turn this concept into a reality, as well as how to craft a marketing plan to help you sell this product. You'll find these step-by-step slides easy to understand and, by the end, be in a better position to launch your idea to the world.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
Growth Strategy for B2B SaaS | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?】
✍🏻What will I learn…
1.What B2B SaaS means
2.Product life-cycle and customer journey in B2B SaaS
3.The go-to-market strategies for B2B SaaS
4.How marketers can better align with product team for growth
👨🏻💼Meet Our Speaker - YuHsuan
YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
The document discusses strategies for marketing to online users in India. It notes that people have increased internet access through various devices like smartphones. It then discusses different types of online shoppers in India and how to target them through location-based advertising or by understanding their decision factors when shopping online. The document also covers developing personas, account-based marketing strategies, creating a customer journey map, and planning promotion strategies using various digital channels. It emphasizes measuring the effectiveness of different marketing tactics.
How to Create an Integrated Sales Enablement Strategy for Your Sales TeamSales Hacker
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
The document discusses strategies for successful marketing in 2016. It recommends establishing goals, identifying target markets, conducting a marketing audit, setting a budget, filling gaps in marketing areas like content and social media, prioritizing action items, and tracking metrics. Specific tactics discussed for business-to-business (B2B) markets include creating quick, low-cost content like articles and social media posts. Metrics for determining success include tracking leads, closing ratios, and key performance indicators related to business, marketing, employees, and customers. Customer retention strategies are also recommended.
There are numerous marketing areas of specialization. One of the most critical, and often confusing, is Product Marketing.
This short presentation will help you quickly and easily understand what product marketing is, where it sits within the organization, and what it does.
Talent Market Place Social Media, Digital & Lead Generation StrategyBrand Sauce
An Elite cross platform digital plan that focuses on talent marketplace lead generation both for the demand and talent side covering awareness, engagement, lead generation, nurturing and referral.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
W1 marketing creating customer value and engagementfaizaperbanas
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
Product Marketing can be a strategic role, but Product Marketers need to understand how they can achieve that. This presentation provides 4 high level strategies to follow to increase the value of Product Marketing in your company.
PCT2010 - Lean Communications - Aligning diverse teams and accelerating reven...ProductCamp Toronto
A major part of product innovation and success rests on efficient and effective communication across teams in a company. In startups, this happens almost naturally. In medium and large companies, process needs to be put in place. Lean Communication is a model based on Lean principles that can be used to align teams and accelerate time to revenue for high tech products. As key members of the overall communication network, Product Managers and Product Marketers will benefit significantly by adopting this model.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
Driving Growth: The Power of the Post-Sales Customer JourneyEngagio
Join Anthony Kennada, Gainsight CMO, and Heidi Bullock, Engagio CMO, to learn how to develop a winning post-sale customer experience to keep your customers happy and coming back for more. We’ll discuss how Customer Success and Marketing teams can work together by owning parts of customer journey to deliver value, increase retention, and generate revenue. Additionally, we will outline how to structure your organization for success, leverage technology to understand customer health and engagement, and deepen relationships with the right programs and processes.
Attend to learn how to:
– Think beyond acquisition and focus on the post-sale customer journey
– Put long-term customer strategies in place for growth
– Gain insights into customer behavior and health through technology
– And much more!
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
On Tuesday 20th March, 2018, TradeGecko, Shopify and Wave Commerce co-hosted the Shopify Meetup in Hong Kong. Industry experts and Shopify merchants discussed how to optimise your online store and grow the business in 2018.
Powering Marketing for High Value ROI_Accelerating Leads to RevenuePia Chon
This document discusses how marketers are increasingly being held accountable for driving revenue. It notes that generating high-quality leads and converting them to sales are challenges. The document then recommends taking a balanced approach to high-performance leads-to-revenue marketing, with pillars including organizational alignment, a modernized L2R plan, and insights-driven marketing. It provides examples of how companies have implemented these pillars to improve marketing performance.
Are you using agile in your financial services marketing? Agile is being heavily adopted by marketers in financial services. Learn how agile marketing can deliver on the promise of speed to market in a way that powers smart decision making and enables marketing teams to anticipate and response to changing customer needs.
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
This document discusses guiding marketing organizations towards continuous effectiveness and improvement. It advocates centering the business on customers to drive growth through accountability, alignment, and agility. The document promotes adopting a strategic vision and maturity model to improve marketing performance, agility, and ROI through organization-wide efficiency. It provides contact information for the consulting organization to assist with marketing maturity assessments and roadmaps.
This document discusses strategies for display advertising at scale. It covers:
- Using programmatic advertising to target large audiences across online inventory in real-time.
- Harnessing the power of 1st, 2nd, and 3rd party data to improve targeting accuracy.
- Targeting consumers along the full marketing funnel from awareness to loyalty.
- Maximizing creative performance by optimizing ads for brand versus direct response goals.
The key takeaways are that combining programmatic advertising, robust data sources, multi-stage funnel targeting, and high-quality creative can help marketers effectively reach large audiences with consistent results.
5 tips als je nu wilt starten met digital marketing analyticsAvanade Nederland
The document discusses tips for starting digital marketing analytics and the importance of digital marketing analytics. It provides 5 guidelines for digital marketing analytics: 1) Think big, start small, prove ROI fast, 2) Don't focus on a single silo, 3) Experiment before industrializing, 4) Fail fast, and 5) Be ready to act. Case studies are presented showing how various companies improved outcomes through digital marketing analytics.
Allego Red Hat for Sales Force Productivity 10.18.16 finalDavid Somers
David Somers from Red Hat and Laurie Long from Allego presented on Red Hat's implementation of Allego's mobile video learning platform to improve sales training and messaging consistency across its global sales team. The goals were to help sales professionals communicate Red Hat's value message consistently worldwide and provide a way to privately practice and build confidence. Over 2,600 Red Hat employees, primarily in sales, marketing, and services, use Allego across regions. Initial metrics showed high video viewing and feedback rates. Red Hat aims to expand Allego's use to additional onboarding, leadership topics, and skills training to further enhance sales performance.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.
How to Generate Content for Demand and Lead Generation Gabrielle Hailmann
Before generating content this is a must read. Learn the digital persuasion sequence - the right strategy, content and marketing channels that will drive your customers to buy.
This document provides an overview of Lean Six Sigma concepts and methodologies. It begins with introducing quality concepts such as defining quality as meeting customer expectations and explaining the costs of poor quality. Lean concepts and tools are then outlined, including value stream mapping and eliminating waste. Finally, Six Sigma concepts and methodologies like DMAIC for process improvement and DMADV for design are summarized. The document aims to provide trainees with foundational knowledge on Lean Six Sigma.
Ridge Consulting - Business Transformation Workshop - OverviewRidge Consulting
The document provides an overview of a business transformation workshop conducted by Ridge Consulting. The workshop aims to help companies develop strategies for lasting business transformation in three phases: establishing a strategic vision, evaluating operational changes, and generating a draft transformation strategy. It introduces tools like the BCG business transformation model and strategy development canvas. The agenda covers developing a vision and analyzing external/internal factors to identify strategic options and a distinctive advantage to guide new strategic directions. The goal is to provide a framework for participants to refine their long-term transformation strategy over time.
Anaplan SPM Webinar 2: Transitioning from spreadsheet-based territory managem...Anaplan
In the second webinar in Anaplan's sales performance management series, we explore three key benefits of transitioning away from spreadsheets for managing territories and sales capacity planning.
business analytics 2016 - lean principles implementing your data platformJan Friebe
applying lean principles to extend our data platform with new capabilities, rolling out in an heterogeneous environment, each step paying off and maturing your organization to unlock the potential of your companies data
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
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This slide deck was the basis for a longer group discussion at TechConnex in Toronto on January 16, 2020. The slides cover basics of Metrics and background on the topic that feed into the discussion.
Don't Release the Kraken - Product Tank Toronto - March 2019Saeed Khan
The document discusses bringing clarity and harmony to product release planning. It uses a metaphor comparing chaotic product releases to the mythical Kraken, and advocates eliminating politics and last-minute heroics from the release planning process. The document presents a release planning canvas template to help structure discussions and provide transparency around objectives, stakeholders, timelines, risks, and success metrics for each release.
Saeed Khan Lessons from 20 years in Product Management - ProductTank BrisbaneSaeed Khan
Saeed Khan has over 20 years of experience in product management. He has managed over 40,000 hours and 43 products across 16 distinct products. Some of the key lessons he has learned include: understanding customer needs and problems to be solved; balancing the priorities of different teams; and adapting strategies based on market conditions rather than copying others. Managing the lifecycle from developing to retiring products requires navigating organizational politics and building consensus across functions.
No more superheroes - Creating Effective and Scalable Product Management Orga...Saeed Khan
Companies don't understand how to define Product Management, and thus usually struggle when trying to create a Product Management organization. This presentation -- originally presented at ProductCamp Boston in April 2011 -- provides some guidance on how to think about an organization that is scalable and can deliver on the diverse needs that companies demand of Product Management.
Pm in pictures 5 if hardware were built like softwareSaeed Khan
The document compares how hardware products are developed versus software, noting that hardware often must be delivered with compromises due to budget and manufacturing constraints, whereas software can be more easily updated. It provides examples of desired product requirements not being fully met due to changes during the manufacturing process, components needing redesign for size issues, and marketing glossing over flaws. The head of manufacturing acknowledges functions were committed to but integration could be improved, showing the realities of hardware development.
Pm In Pictures 7 Things Youll Never Hear Steve Jobs SaySaeed Khan
A pictorial of things people often say during presentations, but someone like Steve Jobs would never say. The reason -- preparation, preparation, preparation.
Pm In Pictures What People Do In MeetingsSaeed Khan
The document discusses how people typically spend their time in meetings. Some common behaviors include checking email or browsing the web, sitting quietly without contributing, checking a Blackberry regularly, leaving early for a supposed important call, trying but failing to participate meaningfully, and only a few actively and meaningfully engaging in the meeting content.
Diagramming Product Management #1 - Requirements and Reality Saeed Khan
The document outlines the requirements for a new product release, including high priority requirements, features regularly demoed, and implemented requirements. However, some high priority requirements were dropped late in development or missing from the release, including a feature that lost a major deal. The CEO wants to understand why all priorities were not implemented as planned.
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Colby Hobson stands out as a dynamic leader in the residential construction industry. With a solid reputation built on his exceptional communication and presentation skills, Colby has proven himself to be an excellent team player, fostering a collaborative and efficient work environment.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Impact of Effective Performance Appraisal Systems on Employee Motivation and ...Dr. Nazrul Islam
Healthy economic development requires properly managing the banking industry of any
country. Along with state-owned banks, private banks play a critical role in the country's economy.
Managers in all types of banks now confront the same challenge: how to get the utmost output from
their employees. Therefore, Performance appraisal appears to be inevitable since it set the
standard for comparing actual performance to established objectives and recommending practical
solutions that help the organization achieve sustainable growth. Therefore, the purpose of this
research is to determine the effect of performance appraisal on employee motivation and retention.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
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