Futurelab is a marketing strategy consultancy that drives profit through customer centricity and innovation. They believe marketing should focus on how brands can provide useful services to customers in all areas, not just new products or promotions. In the digital age, products and services can be reproduced at low cost and act as mass communication messages. Successful innovations focus on insights into customer needs and activities, and how brands can simplify customers' experiences across the entire journey of problem recognition, information search, evaluation, purchase decision, and post-purchase. Brands should start with customer-centric strategies rather than ideas, develop solutions quickly through beta testing, and allow innovations to grow organically over time.
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
Useful brands by Ingmar de Lange. UBX Conference 2015, MunichIngmar de Lange
On November 19th, 2015, I gave a presentation on the first UBX Conference in Munich. This was a special experience! My thanks go out to the Virtual Identity team for making this possible.
The introduction of the talk: "Ingmar de Langeis is a strong believer that marketing in the digital age is about usefulness and branding should be more utilitarian. In his presentation he will talk about 'How to create brand utility' (www.brandutility.net). He already helped many brands in this respect."
GuiltyPeople, dochteronderneming van ISM eCompany, bedacht in opdracht van conceptmerk every.day.counts, een uniek shopping experience voor hun nieuwe brand store in Amsterdam. Denk aan een in-store app die de offline ervaring versterkt. Gideon vertelde over de aanpak en wat er verder nog bij dit project kwam kijken.
Het awardwinnende omnichannel-concept every.day.countsvalantic NL
GuiltyPeople, dochteronderneming van GuiltyPeople gaf op Hét ISM Omnichannel Event uitleg over de omnichannel-strategie van every.day.counts. GuiltyPeople won hier eerder dit jaar een DIA voor.
"Innovation + Marketing: Two Essential Tools of Modern Business"
by Mike Parsons, Qualitance
In 1954 Peter Drucker, famous business author, said: “…the business enterprise has two–and only two–basic functions: marketing and innovation.“
Today, 63 years later, this has never been truer. Discover how product innovation drives growth and how modern marketing practices are binding brands and customers together.
Mike Parsons, Chief Innovation Officer at QUALITANCE will take you through a journey of ideas and practical advice to help you unlock the two essential weapons of modern business.
Over the last 20 years, Mike has developed breakthrough products for IKEA, Virgin, Levi’s and Nike. During his time on Madison Avenue, he created award-winning campaigns for Xbox, VW, and Hasbro.
Useful brands by Ingmar de Lange. UBX Conference 2015, MunichIngmar de Lange
On November 19th, 2015, I gave a presentation on the first UBX Conference in Munich. This was a special experience! My thanks go out to the Virtual Identity team for making this possible.
The introduction of the talk: "Ingmar de Langeis is a strong believer that marketing in the digital age is about usefulness and branding should be more utilitarian. In his presentation he will talk about 'How to create brand utility' (www.brandutility.net). He already helped many brands in this respect."
GuiltyPeople, dochteronderneming van ISM eCompany, bedacht in opdracht van conceptmerk every.day.counts, een uniek shopping experience voor hun nieuwe brand store in Amsterdam. Denk aan een in-store app die de offline ervaring versterkt. Gideon vertelde over de aanpak en wat er verder nog bij dit project kwam kijken.
Het awardwinnende omnichannel-concept every.day.countsvalantic NL
GuiltyPeople, dochteronderneming van GuiltyPeople gaf op Hét ISM Omnichannel Event uitleg over de omnichannel-strategie van every.day.counts. GuiltyPeople won hier eerder dit jaar een DIA voor.
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
Many SMEs are challenged to implement its business principles. Their success depends on sustaining viability and growth; therefore an innovative approach helps them to identify the core of its business. Osterwalder’s Business Model Canvas translates SME’s expectations into business processes providing a clear focus, and the Business Model Shafer helps enterprises to execute strategic choices.
The influence of these two business models on internationalization of SMEs should be displayed by the case of Create it REAL. Create it REAL is active in the 3D printing industry and focuses on developing new technology to improve 3D printers. It is believed that the different business models enables thinking through all the aspects of the company, thus finding the influence on its internationalisation strategy.
By merging the findings from Osterwalder’s Business Model Canvas and Business Model Shafer, the thesis underlines the potential way how Create it REAL’s business model influence its internationalisation's strategy.
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
You have a customer experience whether you know it or not. Drip campaigns and workflows all make up your customer journey and ultimately affect your customer experience. Learn how to leverage these tools to bring your sales and marketing together.
Omni-Channel Marketing With Evergreen ContentAvalaunch Media
Avalaunch Media marketing strategist presents at Google Day 2020, Sundance. He informs the audience about how to get the most out of your content by using an omni-channel approach.
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Marketing needs to innovate. Entrepreneurs succeed only when they do something innovatively. Unfortunately, the jugaad mindset leads them to copy leaders and try to play the same game. This deck suggests they change the rules of the game to succeed.
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
Many SMEs are challenged to implement its business principles. Their success depends on sustaining viability and growth; therefore an innovative approach helps them to identify the core of its business. Osterwalder’s Business Model Canvas translates SME’s expectations into business processes providing a clear focus, and the Business Model Shafer helps enterprises to execute strategic choices.
The influence of these two business models on internationalization of SMEs should be displayed by the case of Create it REAL. Create it REAL is active in the 3D printing industry and focuses on developing new technology to improve 3D printers. It is believed that the different business models enables thinking through all the aspects of the company, thus finding the influence on its internationalisation strategy.
By merging the findings from Osterwalder’s Business Model Canvas and Business Model Shafer, the thesis underlines the potential way how Create it REAL’s business model influence its internationalisation's strategy.
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
You have a customer experience whether you know it or not. Drip campaigns and workflows all make up your customer journey and ultimately affect your customer experience. Learn how to leverage these tools to bring your sales and marketing together.
Omni-Channel Marketing With Evergreen ContentAvalaunch Media
Avalaunch Media marketing strategist presents at Google Day 2020, Sundance. He informs the audience about how to get the most out of your content by using an omni-channel approach.
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Marketing needs to innovate. Entrepreneurs succeed only when they do something innovatively. Unfortunately, the jugaad mindset leads them to copy leaders and try to play the same game. This deck suggests they change the rules of the game to succeed.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
There are numerous marketing areas of specialization. One of the most critical, and often confusing, is Product Marketing.
This short presentation will help you quickly and easily understand what product marketing is, where it sits within the organization, and what it does.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
From Sales Promotions to Sales PromotersAlain Thys
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of ’sales promotions’ in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
This speech I gave in Bucharest makes a case for consumer brands to reduce the weight of 'sales promotions' in their marketing plan. Instead, I call for an increased focus on delighting consumers to the point that they become "sales promoter" for the brand.
Why social media is the next step in direct marketing. And why it isn’t. for ...Polle de Maagt
Nothing changed and everything changed.
The more direct contact brands have with consumers,
the more they need a coherent core identity.
One that translates both into tweets and invoices
in campaigns, and more important, a permanent dialogue.
Because people’s expectations have shifted.
Towards new client service normals.
From ads to acts.
Changing companies towards more consumer centricity isn’t easy.
That requires proving you’re on the right track every single day.
Showing progress.
Building upon your companies’ unused potential.
My talk from the 2010 Cannes Lions.
For you startup geeks out there I guess you can say I’m giving advertising the “lean startup” treatment. For those of you with real jobs, I’ll be talking about how we can reduce risk, eliminate waste and increase the impact in campaigns where media fragmentization and hyper competition are significant factors.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3. FUTURELAB
futurelab
marketing strategy consultants
that drive pro t through
customer centricity & innovation.
Amsterdam Athens Berlin Brussels Bucharest Chicago Hamburg Helsinki Iasi Kiev
London Melbourne Miami Milton Keynes Moscow Prague Shanghai The Hague Valencia
4. FUTURELAB
30+ world-class In-house desk Strong allies for International
associates acting as research and trend implementation & publications & thought
“one global team” analysis resources measurement support leadership
• Remarkable practice research • 75K regular blog readers
• Social Media Analysis • +100,000 readers of
• Presentation Development presentations & papers
• Innovation Studies • regular speaking & media
• Trend Analysis appearances
• General Desk Research • on a mission to change
the marketing profession
21. FUTURELAB
online products and service can now be reproduced at almost
zero costs. just like a communication message.
the digital age transforms them into a new mass medium.
22. FUTURELAB
domino’s pizza shows you the realtime status of your pizza, from order to
delivery. this service was a popular viral, and thus also became a message.
35. problem information alternative purchase post-
purchase usage
recognition search evaluation decision purchase
customer journey
how can eye-catching services improve the customer journey?
35
36. FUTURELAB
amazon shows you that a book is cheaper at amazon when you are about to
buy one in a book store.
41. FUTURELAB
hi charges your phone battery at music festivals. a strong insight, since
phone charging became an indispensable part of overnight music festivals.
42. FUTURELAB
don’t use demographics when you think about an innovation. use an
activity. it’s not about who your consumers are. it’s about what they do.
running nike nike+
reading amazon free delivery
communicating nokia silence booth
driving at ecodrive
43. FUTURELAB
what’s important, is that there’s a t between your innovation and your
brand.
Frustration Aspiration
high involvement
Brand can make Brands can inspire
things simpler
Sports
Assurance Nike+
Nationwide Mobile
Irritation Fun
low involvement
Brands can make Brands make
things easier things more fun
Toilet paper Beer
Charmin Sit or Squad Wieckse Sun Radar
original model:
negative motivation positive motivation rossiter & percy
44. FUTURELAB
charmin makes it easier to nd free, clean public restrooms. this ts the
low involvement category of a toilet paper brand.
45. FUTURELAB
nationwide lets you manage all the paperwork on the spot after you had an
accident. this nicely reduces the irritation associated with insurances.
46. FUTURELAB
this is a process. not a product.
nd a unmet need.
develop a solution and go beta fast.
then adjust it. and adjust it again.
let it grow organically.
when it’s ready, communicate it.