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Solving the Product Problem
The presentation by Arnie McKinnis emphasizes the importance of evolving product marketing in response to changing customer beliefs and market trends. It highlights the relationship between ideas, products, and revenue, stressing that failure is a crucial part of developing new ideas and enhancements. Ultimately, the effectiveness of product marketing lies in its ability to adapt to consumer behavior and support sales organizations.
Solving the Product Problem
- 1. Solving the Problem customersbuy products marketing influences customers product marketing fuels revenue
- 2. a presentation byArnie McKinnis @ amckinnis.com The Innovator’s Thinking Base their beliefs on… What is possible today What as possible 10 years ago Most People’s Thinking Base their beliefs on ... We all live our beliefs & work hard to defend them what happens if those beliefs are based upon what was possible years ago, do you even know what’s possible? Have you looked at the trends, your customers, how they buy?
- 3. a presentation byArnie McKinnis @ amckinnis.com A person is smart. People are dumb, panicky dangerous animals and you know it. 1500 years ago everybody knew the Earth was the center of the universe; 500 years ago everybody knew the Earth was flat; and 15 minutes ago you knew that humans were alone on this planet. imagine what we’ll KNOW tomorrow? K - Men in Black (1997)
- 4. a presentation byArnie McKinnis @ amckinnis.com Every product was at one time, just an idea in someone’s head Ideas plus products equals revenue – the equation is drop-dead simple, the execution is difficult. IDEAS PRODUCTS REVENUE
- 5. a presentation byArnie McKinnis @ amckinnis.com IDEAS REVENUEPRODUCTS Ideas to products without some way to capture and evaluate ideas, the development of products and services will suffer create
- 6. a presentation byArnie McKinnis @ amckinnis.com IDEAS REVENUEPRODUCTS Product Marketing consists of an evolving set of activities We start with Market Awareness, providing us the ability to Recognize Opportunity, and showing us the best Go-to-Market Actions Awareness Recognition Actions
- 7. a presentation byArnie McKinnis @ amckinnis.com IDEAS REVENUEPRODUCTS Product lifecycles are constant The more we learn about the market and our customers, technology changes, lifestyle changes, economic changes the more our products evolve MVP v.1v.2 v.X
- 8. a presentation byArnie McKinnis @ amckinnis.com IDEAS PRODUCTS REVENUE Testing, evaluation and failure The willingness to fail, provides product marketing with new ideas, which in turn become new products or enhancements Not all products are winners, most fail.
- 9. a presentation byArnie McKinnis @ amckinnis.com IDEAS PRODUCTS REVENUE Testing, evaluation and failure The willingness to fail, provides product marketing with the fuel for new ideas, which in turn become new products or enhancements Every failure is the opportunity for a new idea.
- 10. a presentation byArnie McKinnis @ amckinnis.com IDEAS REVENUEPRODUCTS Customer buy products products drive revenue, product marketing functions fuels revenue, eases the path of resistance, and provide support to sales organizations fuels
- 11. a presentation byArnie McKinnis @ amckinnis.com IDEAS REVENUEPRODUCTS Customer buy products products drive revenue, product marketing functions to drive revenue, ease the path of resistance, and provide support to sales organizations Your customers are constantly changing and evolving … your products should be evolving, too.
- 12. a presentation byArnie McKinnis @ amckinnis.com customers buy products. marketing influences buying. product marketing fuels revenue.
- 13. Contact me today arnie@amckinnis.com andlet’s start solving your Product Marketing problems!