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Zeimer bni preso_072810
Gil Zeimer is a seasoned advertising copywriter and creative director with a history in San Francisco and Dallas, having founded Zeimer's Advertising Shoppe in 1995. He offers creative services such as copywriting, editing, and audio production, typically charging $100/hour, with discounts available for BNI members. His work includes successful direct response campaigns for clients like Barclays Global Investors, resulting in significant business growth.
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Zeimer bni preso_072810
- 1. Zeimer’s Advertising Shoppe• Copywriting • Editing • Creative Director/ Project Manager • Audio Production • Blogging
- 2. Gil Zeimer ::Background 3 rd generation San Franciscan – Mt. Zion Raised in the Sunset; attended public schools 1976: Became an advertising copywriter. Worked for large agencies in SF & Dallas. 1995: Launched Zeimer’s Advertising Shoppe. Hobbies: Hiking, scuba diving, skiing, movies, reading, and writing.
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- 5. What I Write& What It Costs I usually work on a project fee based on a rate of $100/hour. Discount for BNI members: $85/hour. Some examples…
- 6. 3-DDirect Response Project: Barclays Global Investors Problem: Contact Fortune 500 HR managers to expand BGI’s pension plan fund base. Solution: To appeal to HR managers, I wrote a headline for the box, “401(k) spoken here.” Inside, a personalized letter invited the prospect to call a toll-free number to schedule an appointment with a Barclays rep. The box contained 1/2 of a set of two-way walky-talky radios with the headline “Let’s Open a Line of Communication.” Cost: 20 hours = $2,000
- 7. 3-DDirect Response Project: Barclays Global Investors funds. Results : A 20% response rate. Of those, 25% agreed to an appointment with BGI, resulting in several million dollars in invested 401(k) pension funds.
- 8. WebsiteReferral: Google keywords: “S.F. Freelance Financial Copywriter” (Before)
- 9. WebsiteReferral: Google keywords: “S.F. Freelance Financial Copywriter” (After) 10- page Website & Brochure: $3800
- 10. WebsiteReferral: Google keywords: “S.F. Freelance Financial Copywriter” (Brochure) 10- page Website & Brochure: $3800
- 11. Referral:Wells Fargo’s Card Design Studio (LA ad agency) 2 DM Packages: 2 Envelopes, 2 Letters, 2 Brochures, 2 Buck Slips = $3,500
- 12. Referral:Wells Fargo’s Card Design Studio (LA ad agency)
- 13. Referral:Wells Fargo’s Card Design Studio (LA ad agency)
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- 16. Referral Triggers Best referrals: • Graphic & Web designers/art directors • Ad agencies • Marketing and sales execs • Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials • Other certified green businesses Industries I work with: • Healthcare • Packaged goods • Legal • Technology • Financial • Startups
- 17. www.zeimer.com Anyquestions? See samples at www.zeimer . com