Real Estate Marketing Checklist - 86 Effective Lead Generation Techniques

1. REAL ESTATE AGENTS
The Ultimate
Marketing Checklist for

2. Do you have a social media presence?
Do you post valuable content on your brand’s social media channels?
Do you respond to comments and engage with your followers?
DIGITAL
MARKETING
Do you post reviews, testimonials, and company success stories to build your
brand’s online presence?
Do you have an online community where you can host virtual events, answer
FAQs, and connect with potential clients in a semi-formal setting that builds
trust?
Do you boost your social media posts for a wider reach to a targeted
audience?
Do you monitor your ads, their responses, and the demographics of those
who respond so you can easily carry out retargeting?
Do you have a specific call-to-action at the end of your posts?
Do you post content regularly and utilize storytelling to capture your
audience’s attention?
Do you use the right real estate hashtags to be easily found by your target
audience? Hashtags like #realestate #realtor #luxurycondosinmiami
#openhouse #floridarealestate
Have you utilized media monitoring tools to track brand awareness, track
mentions, track industry and competitor trends, generate leads, and identify
areas you can improve?
Do you create real estate infographics to boost engagement and make it
easier for your readers to consume your content?
Do you have a button on your page that links to your website?
Do you have professionally shot images of your properties? We all know
pictures sell.
Do you share milestones of your real estate business? This will help build
brand trust.

3. OPTIMIZE YOUR WEBSITE
Do you conduct proper keyword
research for your website to
generate traffic and leads?
Do you narrow down your
keywords to specifics to make it
easier to rank on search engines
(e.g., Beach Houses in Florida or
2-Bedroom Apartment in Costa
Blanca)?
Do you use your targeted
keywords in your titles, meta
descriptions, headings, and text
to improve your website’s SEO?
Is your website responsive and
easy to view both on mobile
phones and computers?
Did you choose a performance-optimized hosting solution and leverage a
content delivery network to improve your website’s loading speed and
reduce bounce rate?
Have you improved your website’s optimization by adding internal links to
other pages on your website?
Do you make blog posts about the community and area you work in? Great
restaurants, entertainment centers, parks, movie theaters, and so on.
Have you added a blog to your website where you can write original,
educational, and entertaining content? This will improve your SEO ranking
and attract more visitors to your website.
Do you use the correct keywords and ALT text on the images uploaded to
your website so they can show up in Google image search?
Try to get links from other relevant websites to link your website to rank
higher on Google.
Publish a local market quiz on your website.
Post a helpful video about the buying and selling process.

4. BUILD YOUR EMAIL
LIST TO NURTURE
POTENTIAL BUYERS
AND SELLERS
Have you tailored your content so
it's specific and valuable to each
segment of your audience?
Do you use a strong subject line to
capture your lead’s attention and
increase your open rate?
Do you send a welcome email to
new subscribers with information
about the neighborhood or how to
get started, contact an agent, etc.?
Do you limit the images used in your email copy to avoid your emails being
sent to the spam folder?
Have you tried creating free, helpful content for your landing page in exchange
for email addresses to grow your email list?
Do you track your performance metrics–open rate, click-through rate,
unsubscribe rate, conversion rate, and bounce rate to see whether your email
marketing campaigns are working?
Keep the paragraphs short and follow a logical structure when writing email
copy. You can also make use of bullet points and subheadings.
Avoid typing in all caps or using too many exclamation marks. Your email could
be flagged as spam for that.
Try infusing a bit of humor into your copy. Nobody likes boring emails from
businesses.
Carry out A/B testing for your email campaigns. This is segmenting your
audience and sending different email versions to both audiences. Again, this is
to measure which campaign gives better results.
There are a lot of things you could test during your A/B testing. They are
subject line, word order, length, content, personalization, call to action, visuals,
etc.

5. ONLINE ADVERTISING
Create social media ad campaigns to increase followers on social media
channels and increase the mailing list.
Create Google ads (display, search, video ads, etc.) for quick results.
Have you added your real estate business to Google My Business? Add
photos, your hours of operation, your area, and other details to make it
easier for customers to find you when looking for real estate businesses.
Create a PPC campaign and bid on specific keywords.
Your real estate ad must include ad copy, at least an image or video, and a
call to action.
Carry out analytics to see how your ad campaigns are performing.

6. Have you created a separate real estate landing page for each of your listed
properties?
Have you used various methods, such as showing requests or newsletter
subscriptions, to capture leads from your website visitors? Have you also
considered using a lead magnet to capture leads? It could be a free incentive
like an e-book, market reports, a free home evaluation, or a guide to buying
or selling your home.
Do you send an initial follow-up email to all your captured leads? Setting up a
marketing automation workflow can make this easy.
Do you nurture your leads by keeping them engaged with a variety of content,
graphics, and new listings?
Do you conduct retargeting campaigns to show your ads to people who have
visited your website but did not take action?
FUNNELS

7. Testimonials/success stories which are user-generated are great
content to put on your websites and social media pages. It shows
social proof and increases brand trust.
Newsletter marketing is also a great way to provide content to your
email list. They could be in the form of blog posts, infographics,
short videos, geo-specific news, and so on.
Publishing content like FAQs, key terms to know, and simple guides
on your website and social media pages would help first-time
visitors learn more about your brand and help them make informed
decisions.
CONTENT MARKETING

8. OFFLINE
MARKETING
Do you have the contact details of the
real estate agent on your printed
brochure?
Ensure that your brochure is not packed
with unnecessary information so it is
easy to read.
Highlight information of available
properties on the brochure.
Ensure that the themes used for your
brochure are eye-catching and have
cool fonts.
Ensure that the contact details (name,
phone number, email address, social
media handles, website) are written
boldly on the brochure and easy to
spot.

9. BUSINESS CARDS
Do you carry your business cards everywhere–to meetings, appointments,
and open houses? Your business card should have the name under which
you are licensed.
Your business card should include the real estate broker or brokerage firm.
Your business card should have the business address.
The type of license you have and
your license number should be on
your card.
Your business card design should
be simple, just the basic
information and a minimal design.
Your business logo should also be
on the card.

10. Besides including your contact details and
logo, make flyers stating your most impressive
accomplishments as a realtor. This will help
local homeowners get acquainted with you.
Create seasonal and holiday flyers to help
differentiate yourself. In addition, it shows you
are in tune with the real estate climate and
have expertise on the best times to buy or sell.
Create flyers for every new listing you have on
the market.
Include a QR code on your flyers that can
easily be scanned and directed to your landing
page.
Create a “Just Sold” flyer for every property
you have sold. It builds trust and
demonstrates your commitment to getting
properties sold.
Use flyers to market your real estate events
such as an open house. It could be distributed
in the neighborhood.
Create a flyer with a compilation of
testimonials from past clients. Highlight your
best reviews and send the brochures to your
prospects or pass them out at meetings.

11. Do you livestream or record your open houses for your website and social
media pages?
Do you visit the surrounding properties before an open house to let them
know there will be an open house in their neighborhood? This is called
“courtesy marketing” and can increase your scheduled open house traffic.
Do you offer light refreshments like food and wine and invite the
neighbors to your open house?
Apart from viewing the listing, offer to show your visitors around the
neighborhood. A little sightseeing might help sales.
Hire a photographer to take pictures during your open house—photos of
people enjoying themselves during your open house work well for the
media.
Partner with local businesses in the community to participate in your open
house events. From home decor vendors to bakeries, an awareness of
their businesses in turn helps you.

12. Do you keep communication lines open with your clients and potential
customers? Check in consistently, respond to messages quickly, and be
reachable always.
Do you leverage technology to serve your customers, making the process
fun and seamless?
Do you treat all your leads with maximum respect regardless where the
leads come from?
Be transparent with your clients. Share necessary and correct information
at all times.
Set expectations early by letting your client understand your
competencies and area of expertise. That way should you need to pass
them to another team at some point, your client would understand.
Do you make business easy for your customers? For example, online
payments offer automatic reminders for their payments, making the
whole buying and selling process stress-free and seamless.
Are you patient with your customers? Taking time to respond to their
questions and addressing their concerns improves customer satisfaction
and loyalty.

13. READY TO TURN THIS
CHECKLIST INTO RESULTS?
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"Ultimate Marketing Checklist for Real Estate Agents"
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16. The Ultimate Marketing Checklist for
REAL ESTATE AGENTS