ITC Ltd is an Indian conglomerate whose main business is selling cigarettes. While cigarette sales raise ethics issues, ITC follows relative marketing ethics by not targeting minors, restricting sales near schools, and including health warnings. ITC also undertakes CSR initiatives like E-Choupal for farmers and focuses on sustainability through practices like being carbon positive and waste recycling positive. ITC's commitment to sustainability can be seen through initiatives like its Green Center and annual sustainability reports. It conducts business in an environmentally responsible way that contributes to social and natural capital.

1. MARKETING ETHICS & SOCIAL
RESPONSIBILITIES
in
ITC

2. ETHICS
Ethics, also known as moral philosophy, is a branch
of philosophy that addresses questions about morality —
that is, concepts such as good and evil, right and
wrong, virtue and vice, justice and crime, etc.

3. MARKETING ETHICS
Marketing ethics is the area of applied ethics which deals
with the moral principles behind the operation and
regulation of marketing. Some areas of marketing ethics
(ethics of advertising and promotion) overlap with media
ethics.

4. ISSUES IN MARKETING ETHICS
Market Market
Research Audience
Advertising
Pricing
and
Ethics
Promotion
Delivery
Channels

5. ITC

6. ABOUT ITC
 Incorporated on August 24, 1910
 Imperial Tobacco Company of India Limited later known
as India Tobacco Company Limited in 1970 and then as
I.T.C. Limited in 1974, now known as ITC Ltd.
 Wide range of businesses

8. MARKETING ETHICS IN ITC
 Main business : Selling Cigarettes
 IS IT ETHICAL?

9. WHY IS IT ETHICAL?
 Relative Marketing Ethics
 Not targeting the product to audience of age lesser than
18.
 Not making the product available in half a km radius
surrounding the schools.
 Accepting and putting clear warning pictorials on the
package etc.
 Not promoting Cigarettes

10. CSR INITIATIVES UNDERTAKEN BY ITC
 E- Choupal
 Sustainability
 Environment Stewardship

11. SUSTAINABILITY
 ITC is a global leader in the area of
sustainability
 ITC's tobacco earnings have
shrunk, `green' is its new sustainable
mantra
 ―Sustainable, eco-friendly practices
adopted by the entire industry can effect a
revolution – a green revolution.‖
 Sustainability in action:
– Within hotels
– Conference Kits
– Advisory to Delegates and Speakers

12. SUSTAINABILITY (CONT.)
 Awarded the FSC and Chain of Custody
(CoC) certificates for paper/paperboard
manufacturers
 Their sustainable social and farm forestry
programme has now greened over 100,000
hectares of land.
 ITC's Green Centre, Gurgaon was awarded the
Platinum Green Building rating by USGBC-
LEED (Green Building Council Leadership in
Energy and Environmental Design).
 Renaissance Mumbai Hotel and Convention
Centre again offers a ‗green meeting' package
for corporate.

13. ENVIRONMENT STEWARDSHIP
 A Carbon Positive Corporation
 ITC Sonar first hotel to earn carbon credits
 Water Positive Corporation
 Waste Recycling Positive
 ITC‘s Paperboards & Specialty Papers Division
and the Ramky Group celebrated the first-ever
―NATIONAL RECYCLING DAY‖ on 1st July
2010.

14. ANALYSIS
 ITC‘s commitment to conduct business while respecting the environment can be
seen in this 170,000 sq feet Green Center.
 One of the few Indian companies that actually puts out its sustainability report
annually.
 ITC is sustainability practices can be seen in their status as a carbon, water and
solid base recycling positive company.
 ITC conducts the business in a manner where it is not a burden on environment
and it contributes to the formation of social capital and natural capital.
 Providing education and employment to large number of rural masses.

16. CONCLUSION
 Large efforts taken to initiate CSR projects
 Large funds spent on these projects
 Various Specialists appointed to make these projects successful.
 Results are positive and are measurable

17. THANK YOU