The Just Noticeable Difference (JND) refers to the smallest detectable difference between two stimuli that a person can perceive. In marketing, it is important to determine the JND for products so that any negative changes are not noticeable to customers, while improvements are apparent. The concept of the JND can also be applied to pricing, promotion, packaging, and product modifications - any changes should be below the JND threshold so customers accept them gradually without discomfort to the perceived change.

1. Just Noticeable Difference in
marketing
"We don't see things as they are; we see
things as we are." - Anais Nin.

3. Just Noticeable Difference is the
minimal Stimulation between two
products as observed by the consumer.
Otherwise we can say -"The just
noticeable difference (JND) is the
smallest difference in intensity
between two stimuli that a person can
detect."

4. Marketing Applications of the JND
Need to determine the relevant j.n.d. for
their products
• so that negative changes are not readily
discernible to the public
• so that product improvements are very
apparent to consumers

5. The concept of JND can also be applied to
marketing mix decision related to price,
promotion, packaging and product modification.
For instance, if a company plans to make any
changes in its product, then the change should
be gradual and below the JND, so that the
consumer is not sensitive to it and accepts the
change. Even when organizations make changes
in their logos, it should preferably be gradual

6. It is seen that consumers do not
positively accept any kind of sudden
change, because change is seen as a
threat by the human psyche. For
consumers to accept change without
discomfort, marketing activities should
be designed such that the change
process is gradual.

7. Can you seethis?
Can you see this?
Can you see this?
Can you see this?

8. ABOVE JND EXAMPLES

9. BELOW JND LEVEL

11. DOWNSIZING

12. SIGNAGE

13. REAL OR FAKE?