Interesting comparison of ITC, India and Royal Cliff, Maldives over CSR Activity.

1. Sustainability
and CSR
Action in Hotel
Industry
Priyadarshani Jain

2. The History of Sustainability & CSR In Hotel Industry
• The roots of environmental thought in the hospitality sector became evident over half a
century ago, when a few enterprising hoteliers realised they could provide an enhanced
guest experience by integrating natural elements into the resort experience. This concept,
which evolved from earlier land conservation efforts, was Pioneered in such locations as
Caneel Bay and the Maho Bay Camps in the U.S.Virgin Islands (USTourism data – source).
• Sustainable business practice is about maximising business potential without degrading the
environment and working harmoniously with society. Lockyer (2007) defines ‘green hotels’ in
this way.

3. • What am I presenting here? To present a strategic
plan on CSR for ITC Hotel

4. InterContinental Hotel

5. Before we move on, let’s review what ITC did:

6. Multi-prolonged Strategy
ITC's Social Investments Programme has identified three important stakeholder groups:
• rural communities in the Company's operational areas which face enormous challenges in
ensuring the sustainability of their farming systems;
• communities residing in close proximity to our production units which require sustainable
solutions to help generate additional income streams; and
• Central and State governments, that encourage Public-Private-People Partnerships to
demonstrate scalable and replicable models of development.

7. PromotingThought Leadership in Sustainability
CSR Activity
• ITC e-Choupal eco-system
• Afforestation Programme
• Watershed Development for Soil & Moisture
Conservation
• Animal Husbandry
• Women’s Empowerment
• Primary Education
• Skilling andVocationalTraining
• Health and Sanitation
• SolidWaste Recycling-Well being out of waste
Environment, Health and
Safety
• Energy Conservation and Renewal Energy
• Water Conservation
• Greenhouse Gases and Carbon
• Waste Recycling
• Safety
• ITC together with the Confederation of Indian Industry, launched the CII-ITCCentre of Excellence
for Sustainable Development in 2006.
• The Centre has already taken various initiatives to help transform Indian businesses by providing
thought leadership, promoting awareness and building capacity.

8. Snapshot of what ITC achieved
Several National and InternationalAwards for e-Choupal initiative.
Corporate Social Responsibility Practice Award from 2005 onwards from various entities.
ITC is the first Corporate to receive the Annual FICCI OutstandingVision CorporateTriple Impact
Award in 2007 for its invaluable contribution to the triple bottom line benchmarks of building
economic, social and natural capital for the nation

9. Let’s look at, how other hotel do CSR Activity

10. Royal Cliff Hotel

11. Royal Cliff Hotels Group is the pioneer of CSR activities
in Pattaya since 1973

12. Charity Fund to closely monitor the distribution
channels to ensure that the fund is used
effectively and beneficial to the selected
communities.
Giving more than 600 internship and vocational
opportunities to college students alone the past
year
The resort offers regular contributions in cash
and kind, such as annual donations to the
Pattaya Orphanage and school for blind
children as well as providing scholarships to
underprivileged children.
Aim to develop more innovative and exciting
packages that would involve helping the
environment and society.

13. Results were plain to see

14. Domestic Recognition
EIA MonitoringAward (2000, 2002, 2005 and 2007), Kuoni Green PlanetAward (2005-6 and 2007-8) and
the Best Green Hotel recognition (2008).
International Recognition
First Convention Hotel inThailand to achieve both ISO 9001:2008 (Quality management system) and
ISO 14001:2004 (Environmental management system) accreditation.
Ministry of Social Development and Human Society, which was presented to us in recognition of an
excellent enterprise in the area of employment for persons with disabilities.

15. Can we apply this strategy to ITC CSR Activities?

16. How this will help?
Create new opportunities for disable people
Encourage young people to choose right career
Easy to verify whether exact amount has been used for community service

17. THANKYOU