Introducing the human brain in order to better understand how everyone can be more creative and why some of us are limited in searching creative solutions.
Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
When studying consumer behavior, what often remains is the process of decision making, an internal processes that includes five main stages: problem recognition, information search, evaluation of alternatives, purchase decisions, post purchase outcomes.
Positioning is an advanced marketing tool that allows managing perceptions of an existing business and its associated brands towards external and internal decisions.
Externally, what are the optimal messages to be communicated to our targeted audiences? Internally, what needs to be improved in-house in order to upgrade perceptions that are related to our critical success factors?
How to overcome mind limitations - part TWO. The procedures and methodologies that allow each and everyone to be much more productive as far as generating new ideas; ideation!
Consumer Bahavior-1 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
This presentation is about consumer research as a preparatory phase to consumer behavior. Besides planning a vision, strategy, tactics and standards, consumer reserch is introduced. Terms such as internal or external research, primary and secondary research are involved in addition to projective techniques, questionnaires, samples, sampeling, etc.
Since competition has many levels, direct competition has to be identified. Direct competition to an existing business is any other business entity that can accommodate the same needs of the customer.
Before presenting solutions, proving mind limitations: we can't predict the future, we prefer to use others' existing ideas, we don't tend to realize another dimension to the "obvious" and we act like herds.
Consumer Bahavior-6 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
When studying consumer behavior, what often remains is the process of decision making, an internal processes that includes five main stages: problem recognition, information search, evaluation of alternatives, purchase decisions, post purchase outcomes.
Positioning is an advanced marketing tool that allows managing perceptions of an existing business and its associated brands towards external and internal decisions.
Externally, what are the optimal messages to be communicated to our targeted audiences? Internally, what needs to be improved in-house in order to upgrade perceptions that are related to our critical success factors?
How to overcome mind limitations - part TWO. The procedures and methodologies that allow each and everyone to be much more productive as far as generating new ideas; ideation!
Consumer Bahavior-1 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
This presentation is about consumer research as a preparatory phase to consumer behavior. Besides planning a vision, strategy, tactics and standards, consumer reserch is introduced. Terms such as internal or external research, primary and secondary research are involved in addition to projective techniques, questionnaires, samples, sampeling, etc.
Since competition has many levels, direct competition has to be identified. Direct competition to an existing business is any other business entity that can accommodate the same needs of the customer.
Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.
How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and the creative products - what can they be?
Consumer Bahavior-3 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
Consumer behavior is a prerequisite as we start to prepare a marketing plan. It's about how individuals or groups, acquire, use or dispose products, services or ideas. We learn about needs and desires through our cognition, affection, behavior - as we, as consumers, think, feel and do.
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.comwww.marketingPlanMODE.com
This presentation is about the demand of the existing business: Potential customers and actual consumers.
What are the optimal groups of people who we are seeking as consumers?
Those people that are the most satisfied with our service or product as it does fulfill their need in their own perception. As a result they may have the tendency to become loyal
Consumer Bahavior-4 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In a marketing plan a key issue is positioning; understanding and managing perceptions. In consumer behavior studies, perceptions is an important psychological core; an internal process. The sequence of understanding perceptions is as follows: sensory receptors, attention, interpretation, response. Sensory receptors are based on sights such as colors, sounds (muzak), smells (olfactory), tates and textures.
Consumer Bahavior-5 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
Consumer behavior has a lot to do with the psychological core; internal processes that involve perceptions, learning, and issues such as memory, motivations, values and needs.
Furthermore, the presentation involves issues such as perceived risks, list of values (LOV) and FCB, a model that is based on the level of involvement of the consumer.
SWOT is a common analysis tool that scans the past and present strengths and weaknesses of an existing business as those attributes are perceived by objective parties (not the management!).
Furthermore, SWOT displays the upcoming opportunities and threats of the business in question - as perceived by its management.
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats.
Free marketing plan sample of a small champagne manufacturer and exporter, Pa...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a new product development, small champagne manufacturer and exporter, Pascal Fricot.
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In the previous chapter; marketing situation analysis, we have completed the analysis of the current situation in an existing business based on the past year.
Now we are able to move ahead formulating the marketing plan strategy and objectives for the upcoming year by responding to six issues.
There is a rough agreement among many AI experts that the technological singularity ( the moment when machine intelligence supersedes human intelligence, and life as we know it changes un recognisably )- will take place soon after 2030.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "The 3lb Universe".
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "What Are Thinking Skills?" and will show you what thinking skills are and why they are important for success in today’s workplace.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "The 3lb Universe" and will explain why the human brain is like a 3lb universe. It will focus on the key functions of the brain, including the size of the brain; the triune brain; and the brain's levels of consciousness.
Marketing and Creativity - introducing vocabulary of 'Creativity and Innovation' and theory demonstrating the importance of creativity as an integral part of marketing.
How to overcome mind limitations - part ONE. We can assess creativity by understanding who are the creative individuals, the places where people tend to be more creative (travel, asleep, etc.) and the creative products - what can they be?
Consumer Bahavior-3 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
Consumer behavior is a prerequisite as we start to prepare a marketing plan. It's about how individuals or groups, acquire, use or dispose products, services or ideas. We learn about needs and desires through our cognition, affection, behavior - as we, as consumers, think, feel and do.
Free marketing plan sample of a disposable phone, Bic Phone - Orange France, ...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating the development of a disposable phone, Bic Phone, by Orange France
1.4 Marketing Plan - Segmenting Targeted Audiences by www.marketingPlanNOW.comwww.marketingPlanMODE.com
This presentation is about the demand of the existing business: Potential customers and actual consumers.
What are the optimal groups of people who we are seeking as consumers?
Those people that are the most satisfied with our service or product as it does fulfill their need in their own perception. As a result they may have the tendency to become loyal
Consumer Bahavior-4 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In a marketing plan a key issue is positioning; understanding and managing perceptions. In consumer behavior studies, perceptions is an important psychological core; an internal process. The sequence of understanding perceptions is as follows: sensory receptors, attention, interpretation, response. Sensory receptors are based on sights such as colors, sounds (muzak), smells (olfactory), tates and textures.
Consumer Bahavior-5 a Marketing Plan prerequisite by www.marketingPlanNOW.comwww.marketingPlanMODE.com
Consumer behavior has a lot to do with the psychological core; internal processes that involve perceptions, learning, and issues such as memory, motivations, values and needs.
Furthermore, the presentation involves issues such as perceived risks, list of values (LOV) and FCB, a model that is based on the level of involvement of the consumer.
SWOT is a common analysis tool that scans the past and present strengths and weaknesses of an existing business as those attributes are perceived by objective parties (not the management!).
Furthermore, SWOT displays the upcoming opportunities and threats of the business in question - as perceived by its management.
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities and Threats.
Free marketing plan sample of a small champagne manufacturer and exporter, Pa...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a new product development, small champagne manufacturer and exporter, Pascal Fricot.
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In the previous chapter; marketing situation analysis, we have completed the analysis of the current situation in an existing business based on the past year.
Now we are able to move ahead formulating the marketing plan strategy and objectives for the upcoming year by responding to six issues.
There is a rough agreement among many AI experts that the technological singularity ( the moment when machine intelligence supersedes human intelligence, and life as we know it changes un recognisably )- will take place soon after 2030.
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "The 3lb Universe".
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "What Are Thinking Skills?" and will show you what thinking skills are and why they are important for success in today’s workplace.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "The 3lb Universe" and will explain why the human brain is like a 3lb universe. It will focus on the key functions of the brain, including the size of the brain; the triune brain; and the brain's levels of consciousness.
"Control is not leadership; management is not leadership; leadership is leadership. If you seek to lead, invest at least 50% of your time in leading yourself—your own purpose, ethics, principles, motivation, conduct. Invest at least 20% leading those with authority over you and 15% leading your peers."
The “Course Topics” series from Manage Train Learn and Slide Topics is a collection of over 4000 slides that will help you master a wide range of management and personal development skills. The 202 PowerPoints in this series offer you a complete and in-depth study of each topic. This presentation is on "What Are Thinking Skills?".
Teams can be These slides are from the second session Mark Levison and I did at Agile2011(8/8/2011).
Contact:
mark@agilepainrelief.com, @mlevison
roger@agilecrossing.com, @rwbrown.
The blue brain, a Swiss national brain initiative, aims to create a digital reconstruction of the brain by REVERSE ENGINEERING mammalian brain circuitry.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Logical Thinking" and will show you the power of logical thinking and also the limitations.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Free marketing plan sample of a non-profit African Refugee Development Center...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a non-profit organization; African Refugee Development Center (ARDC).
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
Free marketing plan sample of Yves Rocher body care health products, environm...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a new body care product line at Yves Rocher - environmentally-friendly health products
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Creativity
& Mkng
Human Brain, Introduction
Presentation 3 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
1 www.marketingPlanNOW.com Creativity & Marketing
2. Creativity
& Mkng
What do the letters in black represent?
A strong correlation between (the words):
Creativity & Marketing
2 www.marketingPlanNOW.com Creativity & Marketing
3. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction
◄
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
3 www.marketingPlanNOW.com Creativity & Marketing
7. 3. Human Brain, introduction
Great
minds discuss
ideas; Average minds
discuss events; Small
minds discuss
People.
7 www.marketingPlanNOW.com Creativity & Marketing
8. 3. Human Brain, introduction
1400 gr
Humpback whale
1.5 gr
7800 gr
30 gr
you can see this
image in motion 580 gr
Creativity8-annex
a ppt file
Within the first three years of our life, three-quarters
8 of our brain is being completed!
www.marketingPlanNOW.com Creativity & Marketing
9. 3. Human Brain, introduction
9 www.marketingPlanNOW.com Creativity & Marketing
10. 3. Human Brain, introduction
10 www.marketingPlanNOW.com Creativity & Marketing
11. 3. Human Brain, introduction
The brain is still a mystery:
1400 grams, soft, pink-gray,
covered by a firm skin, lies
in a backbone liquid,
enveloped by a rough bone.
11 www.marketingPlanNOW.com Creativity & Marketing
12. 3. Human Brain, introduction
The brain is the last and
grandest biological frontier,
the most complex thing we
have yet to discover in our
universe.
James Watson, 1992, Discovering the Brain
12 www.marketingPlanNOW.com Creativity & Marketing
13. 3. Human Brain, introduction
Though the brain may
represent less than 2%
of your body weight,
it uses 25% of the
oxygen you breathe
and 70% of your
glucose supply.
13 www.marketingPlanNOW.com Creativity & Marketing
16. 3. Human Brain: the Cerebrum
Ÿ Largest brain structure.
Ÿ Divided into two hemispheres.
Ÿ In charge of most sensory, motor &
cognitive processes.
Ÿ Surrounded by “Gray Matter”, a
collection of several thin layers of
cells.
16 www.marketingPlanNOW.com Creativity & Marketing
17. 3. Human Brain, introduction
Human Information Processing - HIPS
17 www.marketingPlanNOW.com Creativity & Marketing
18. 3. Human Brain, “Hemispheres”
18 www.marketingPlanNOW.com Creativity & Marketing
19. 3. Human Brain, “Hemispheres”
19 www.marketingPlanNOW.com Creativity & Marketing
20. 3. Human Brain, “Hemispheres”
20 www.marketingPlanNOW.com Creativity & Marketing
21. 3. Human Brain, two hemispheres
Brain-lateralization Dominance
Classification by Springer & Deutsch, 1993
Left Brain Right Brain
Thinking Thinking
Analytic, Serial, Global
Logical & perception,
Objective… Subjective…
21 www.marketingPlanNOW.com Creativity & Marketing
22. 3. Human Brain, two hemispheres
Problem-solving Techniques
Classification by Huitt, 1992
Critical Thinking Creative Thinking
Linear, serial, Holistic, parallel,
more rational, more emotional,
analytical & more intuitive, creative
goal-oriented. & more visual.
22 www.marketingPlanNOW.com Creativity & Marketing
23. 3. Human Brain, two hemispheres
23 www.marketingPlanNOW.com Creativity & Marketing
24. 3. Human Brain
Test the
quality of
your right
hemisphere.
Can you identify the head
of a man among those
coffee beans?
24 www.marketingPlanNOW.com Creativity & Marketing
25. 3. Human Brain, two hemispheres
25 www.marketingPlanNOW.com Creativity & Marketing
26. 3. Human Brain
3 seconds:
Extremely
developed!
1 minute:
Rather normal!
26 www.marketingPlanNOW.com Creativity & Marketing
27. If you see this lady turning in clockwise
you are using your right brain.
If you see it the other way, you are using
left brain.
Some people do see both ways, but
most people see it only one way.
If you try to see it the other way and if
you do see, your IQ is above 160 which
is almost a genius.
Then see if you can make her go one
way and then the other by shifting the
brain's current.
BOTH DIRECTIONS CAN BE SEEN
This was proved at Yale University , over
a 5-year study on the human brain
and it's functions. Only 14% of the US
population can see her move both ways.
you can see this image in motion
27 www.marketingPlanNOW.com
Creativity8-annex a & Marketing
Creativity
ppt file
28. 3. Human Brain: the Cerebrum
Ÿ Largest brain structure.
Ÿ Divided into two hemispheres.
Ÿ In charge of most sensory, motor &
cognitive processes.
Ÿ Surrounded by “Gray Matter”, a
collection of several thin layers of
cells.
28 www.marketingPlanNOW.com Creativity & Marketing
29. 3. Human Brain: “Gray Matter”
Gray
matter
ò
Frontal
lobe
ò
Creative
thinking
29 www.marketingPlanNOW.com Creativity & Marketing
30. 3. Human Brain: “Gray Matter”
Gray
matter
ò
Frontal
lobe
ò
Creative
thinking
30 www.marketingPlanNOW.com Creativity & Marketing
31. 3. Human Brain, Summary
Head
Brain
Cerebrum
Gray matter
Frontal lobe
Creative thinking
31 www.marketingPlanNOW.com Creativity & Marketing
32. 3. Human Brain, Summary
The Secret Life of the Brain
32 www.marketingPlanNOW.com Creativity & Marketing
33. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations 2
presentations
5. Overcoming Mind limitations 2
presentations
33 www.marketingPlanNOW.com Creativity & Marketing
34. End of chapter
Creativity
& Mkng
Human Brain, Introduction
Presentation 3 out of 7 is over!
Last slide
Danny Abramovich
Marketing Plan Specialist
34 www.marketingPlanNOW.com Creativity & Marketing