Before presenting solutions, proving a major mind limitation: we like to see and understand the whole picture, although often we don't!

1. Creativity
4.2 & Mkng
Proving Mind Limitations
Presentation 5 out of 7
Danny Abramovich
Marketing Plan Specialist
www.marketingPlanNOW.com
1 www.marketingPlanNOW.com Marketing & Creativity

2. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations Cont.
◄
5. Overcoming Mind limitations 2
presentations
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3. 4. Proving Mind limitations. WE
1. are unable to predict the futureü
2. appreciate & adapt others’ ideasü
3. can hardly realize another
dimension to the “obvious”ü
4. often act like a herdü
◄
5. like to see and understand the
whole picture.
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4. 4. Mind limitations
4.5. The f i f t h Mind limit
We like to Optic nerve
& understand is the biggest
the whole nerve in the
picture! body.
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5. 4. Mind limitations
4.5. The f i f t h
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6. 4. Mind limitations
4.5. The f i f t h Mind limit
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7. 4. Mind limitations
We can
hardly see
another
dimension
to the
“obvious”!
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8. 4. Mind limitations
4.5. The f i f t h Mind limit
We can hardly
see another
dimension to
the “obvious”!
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9. 4. Mind limitations
4.5. The f i f t h Mind limit
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11. 4. Mind limitations
4.5. The f i f t h
Kids do not see an
intimate couple as
this “image” is not
embedded in their
memory!
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12. 12 www.marketingPlanNOW.com Marketing & Creativity

13. 4. Mind limitations
4.5. The f i f t h
We can hardly
see another
dimension to
the “obvious”!
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14. 4. Mind limitations
4.5. The f i f t h Mind limit
We like to see
& understand
the whole
picture!
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15. 4. Mind limitations
4.5. The f i f t h Mind limit
We like to see
& understand
the whole
picture!
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16. 16 www.marketingPlanNOW.com Marketing & Creativity

17. 4. Mind limitations
4.5. The f i f t h Mind limit
We like to
& understand
the whole
picture!
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18. 4. Mind limitations
4.5. The f i f t h
We like to
& understand
the whole
picture!
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19. 4. Mind limitations
4.5. The f i f t h
We like to
& understand
the whole
picture!
19 www.marketingPlanNOW.com Marketing & Creativity

20. 4. Mind limitations
4.5. The f i f t h Mind limit
Subliminal Perception:
Thoughts, feelings and actions that
are influenced by stimuli that are
perceived without any awareness.
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21. 21 www.marketingPlanNOW.com Marketing & Creativity

22. 4. Mind limitations
4.5. The f i f t h Mind limit
Sax player Eskimo
or or
woman? Indian?
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23. 4. Mind limitations
4.5. The f i f t h Mind limit
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24. 24 www.marketingPlanNOW.com Marketing & Creativity

25. 4. Mind limitations
4.5. The f i f t h Mind limit
We like 2C&
understand
the whole
picture!
25 www.marketingPlanNOW.com Marketing & Creativity

26. 4. Mind limitations
4.5. The f i f t h
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27. 4. Mind limitations
4.5. The f i f t h
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28. 4. Mind limitations
4.5. The f i f t h Mind limit
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29. 4. Mind limitations
4.5. The f i f t h Mind limit
You can see this
image in motion
Creativity8-annex
a ppt file & answer
the question: Are
the two red lines
the same length?
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30. How many cars do you see?
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31. How many eyes do you see?
How many eyes do you see?
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32. 32 www.marketingPlanNOW.com Marketing & Creativity

33. 4. Mind limitations
4.5. The f i f t h Mind limit
You can see this
image in motion
Creativity8-annex
a ppt file & answer
the question:
Which way does
the vane turn to,
left or right?
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34. Numbers from 1 to 49
1
2 3 4 5 6 7 8 9 10
11 12 13 14 15 16 17 18 19 20
21 22 23 24 25 26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45 46
47 48 49
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35. 33
45
27 9
30 24
3
48
18
18
6
36
12
21
15
39
42
29 2
5
0
35
23
41 44
2
8
47 17
26
38
11
14
49 31
34
7
40
28
1 6
22
10
43
1
4
25
46 19 13
37
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36. 33
45
3
27 9
30 24
18
18
6
36
48
12
15
21
42
39
29 2
5
0
35
23
41 44
2
8
47 17
26
38
11
14
49 31
34
7
40
28
1 6
22
10
43
1
4
25
46 19 13
37
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37. 33
87 45
27 9
3
72
69
30 24 51
57
60
48
18
18
78
54
6
36
63
12
21
15
75
42 90
81
84
39 66 65
7
29 2 8
53
86
62
7
6
80
74
5
0 89
35
23
56 41 44
83 2
8
0
47 17
5
26
38 59 71
11
14
55 49 31
34
61
7
64
40 52
28
76 1 6
22
10
73 58 6
88
43
1
85
82
4
25
46 19 13
37
37 7
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Marketing & Creativity

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42. 4. Mind limitations
4.5. The f i f t h Mind limit
Aoccdrnig to a rscheearch at an Elingsh
uinervtisy, it deosn't mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoetnt tihng is
taht frist and lsat ltteer is at the rghit pclae. The
rset can be a toatl mses and you can sitll raed it
wouthit porbelm. Tihs is bcuseae we do not raed
ervey lteter by it slef but the wrod as a wlohe!
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43. 4. Mind limitations
4.5. The f i f t h Mind limit
In the following sentence in the next slide,
please take ten seconds to counts how many
times the letter F appears.
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44. 4. Mind limitations
4.5. The f i f t h Mind limit
FINISHED FILES ARE THE
RESULT OF YEARS OF
SCIENTIFIC STUDY COMBINED
WITH THE EXPERIENCE OF
YEARS.
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45. You can see this
image in motion
Creativity8-annex
a ppt file &
answer the
question:
Are you able to
see one green dot
with no 12
purple dots…?
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46. 4. Mind limitations
ž Concentrate on those four small
points in the middle of the image for 30 seconds.
ž Than, look on a plain wall nearby you.
ž Blink few times and than you will see an image.
ž What do you ? Who do you ?
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47. 47 www.marketingPlanNOW.com Marketing & Creativity

48. 4. Proving Mind limitations. WE
1. are unable to predict the future!
2. appreciate & adapt others’ ideas!
3. can hardly realize another
dimension to the “obvious”!
4. often act like a herd!
5. like to see and understand the
whole picture!
48 www.marketingPlanNOW.com Marketing & Creativity

49. Presentation Structure
1. Welcome to Creativity test ü
2. Creativity - Vocab & theory ü
3. Human Brain, introduction ü
4. Proving Mind limitations ü 2
presentations
5. Overcoming Mind limitations 2
presentations
49 www.marketingPlanNOW.com Marketing & Creativity

50. End of
chapter
Creativity
& Mkng
Human Brain, Introduction
Presentation 5 out of 7 is over!
Last slide
Danny Abramovich
Marketing Plan Specialist
50 www.marketingPlanNOW.com Marketing & Creativity

51. 5
Chapter
Marketing & Cre8iVT