The presentation above details ultimate pricing strategies to adopt during the inflationary period. E-commerce stores should learn and adopt pricing tactics to save their profit margins. But it can be difficult during inflation hits. That’s why we collected the best practices on pricing that business owners’ can adopt right away. Take a look at the slide and get the most out of it for your business. Follow us to learn more about pricing and pricing strategies in e-commerce 💚

1. Pricing Strategies During
Inflation

2. Inflation is a big concern for everyone from individuals,
companies, retailers, to politicians.
How online retailers can deal with
inflation effectively without
hurting their business?
2

3. There are various pricing strategies for online
retailers to adopt during the inflation period.
3
Let’s explain these
strategies in detail!

4. But before that we will examine how
inflation affect businesses.
Small businesses might be the one that
is affected the most.
4

5. 71%
of small businesses reported at
least 20% or more increase in
costs for supplies and services.
5

6. What is the solution for them?
6
To use this as an opportunity to increase prices.
And correct underpriced items.

7. 7
Now let’s break down the
pricing strategies you can adopt
right away.

8. 1.
Monitor the Market

9. 9
● Do a market research.
● Track your competitor’s
price.

10. 10
Do competitors change their prices
frequently?
If yes, taking action can be
crucial to increase your sales!

11. Having competitive analysis in place helps you
save margins in inflationary periods.
Pricing solutions can guide you decide where
you want to position your business and
optimize your prices.
11

12. Tracking your competitor’s prices
allows you to offer a competitive price.
12

13. 13
According to Shopify’s Future of
Commerce Report 2022,
price is a key factor influencing
74% of consumers.
That’s why focusing on your pricing is
one of the best strategies to increase
your customer base.

14. Work with competitor price
tracking software to
react faster to your competitors’
price changes!
14

15. 2.
Make a Key Value Item Analysis

16. There are two categories for the purchasing items:
frequently and infrequently bought items.
16
These are high selling products and also the most important
items for buyers.
Key Value Items (KVI) are in the frequently bought
items category.

17. 17
⇨ Identify KVI for your shoppers and then offer
the best prices of your customers.
⇨ You can find KVI by using AI technology and
algorithms.
This step can help you understand that you
should not raise prices of those items.

18. Benefits of Identifying Key Value Items
❖ You can have higher profit margin overall.
❖ You can create a better consumer perception of your
brand compared to competitors.
❖ You can have higher margins and sales on these key
value items.
18

19. 3.
Intelligently Communicate
Price Increase

20. Customers are willing to accept price increase
when they are informed with the rational reasons.
20
Many research have shown that
the significance of communication
between buyer and seller creates a
solid relationship.

21. 21
But, what is the best way to do it?

22. Be Transparent
Explain the reason why you decide to increase prices.
Whether you do it to maintain product quality and/or
increase in material cost.
Being transparent in this period makes your brand and
your communication trustworthy.
22

23. 23
Examples of Announcing
the Price Increase
During inflationary period many
businesses like Netflix and Spotify are
informing their customers about price
increase via email.

24. 24
One of the American underwear
designer brands Knickey has
started to deal with high material
costs.
They have decided to inform their
customers via email as well.

25. 25
Don’t Blame Inflation,
Offer New Content
● You can add new content to your
products, something new that will
excite your customers.
● Or that could also be something you
had but you haven’t been promoted
yet.

26. 26
Takeaways on Sending Your Message
➢ Be transparent and clear about your
message.
➢ Inform your customers before the price
increase.
➢ Offer a new content or a feature.
➢ Focus on the value you offer.

27. 27
Establish a Positive Brand Image
At some point you have to raise prices, it’s
unavoidable in the market conditions.
But if you have a strong brand image, you
can reduce the negative impact of inflation
and high prices.

28. 28
Let’s explain how to do it!

29. 29
How to Create a Positive Brand
Image?
First, identify the goal of your
business as the brand identity.
What you stand for, beliefs and
values you emphasize as a brand is
your brand identity.

30. 30
Define Customers Perception of Value
Consumers perceived value includes
convenience, pricing and reputation.
You should define how your customers value
your brand.
Your branding should be in consistency with your
pricing strategy.

31. 31
Offer Multichannel Customer Support
Providing a good customer
service can be essential to
customers.
If customers had a helpful
communication with the
customer service, they can have
a positive perception for the
brand.

32. Conclusion
Don’t be afraid to increase your prices. It can be
necessary to do it.
Test the strategies we have
explained and optimize your
prices!

33. To learn more about pricing strategies read our
blog article!

34. Follow us on
social media!
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