The European mobile market is large and growing, with 139 million smartphones shipped in Q1 and the adult market worth $4.9 billion by 2015. There are 500 million European citizens and the adult advertising market is worth £61 million. The market is expected to continue exponential growth for the next five years. Publishers include major sites like Pornhub and YouPorn as well as many niche sites. Advertisers target categories like dating, cams, and niche interests. Success requires identifying strategic objectives, assessing performance, segmenting customers, setting incentives, and measuring results on an ongoing basis.

1. The European Mobile Market
 139 million smart phones shipped in Q1
 Adult market worth $4.9 billion by 2015
 500 million European citizens
 European Adult Advertising market worth £61 Million
 Exponential growth expected to continue for next five years
 Fetish.xxx = $300,000 / Gay.xxx = $500,000

2. Complicated market
Advertisers are Publishers
Ever expanding marketplace
Cannibalising own market
share

3. Publishers
 xvideos.com 91porn.com xxxblackbook.com
 pornhub.com sexmummy.com tiava.com
 redtube.com megaporn.com poguide.com
 youporn.com maxporn.com tjoob.com
 xnxx.com yourporntube.com 3pic.com
 tube8.com linkhumper.com elephantlist.com
 beeg.com pichunter.com glamourbabez.com
 keezmovies.com apetube.com ultra-pornstars.com
 4tube.com pornyeah.com pornolunch.com
 porntube.com worldsex.com hpornstars.com
 slutload.com amateurs-gone- officesexx.com
 empflix.com wild.com nastyrat.com
 shufuni.com 89.com isharemybitch.com
 cliphunter.com 3movs.com vho.com
 pornrabbit.com askjolene.com pornstar-paradise.com
 mofosex.com sex2ube.com jerk2it.com
 bustnow.com gigapornmovies.com adultxpix.net

4. Advertisers / Categories
Dating Cams
•Locals •Cam contacts
•Mums •Cam candy
Competitors •Facetoface.com
Xxxwebtraffic.com •Stripclub.com
Adultworld.com
Adfrapp
Admoda
AdJizz / Mobjizz
Niche
Ex’s
•Punish Tube
•I know that girl
•18 & Abused
•GF Revenge
•Realslutparty
•How2?

5. Action plan to attack market
 Summarize Objectives
 Identify the Strategic Objectives
 Assess Prior Sales Performance
 Segment Your Customers
 Set the incentives, personalised 30 day objectives
 Develop Territories Action Plans
 Develop Key Accounts Plans
 Measure and Monitoring Results
 Establish Qtrly Sales Planning Cycle

6. SWOT Analysis
Free sites
3D / Tablet / AR
Piracy
4G
Stigma
European delectation for
niche S W Soft (harder the better for ROI)
O T
3D / Tablet /AR
Female Porn Power Legislation
Live cams Unsanctioned
Free sites (Tube sites vastly
enlarge the total Pre-paid mob plans cut
universe of porn)
back
Geo-targeting / Hyper local
Cloud Porn Tubes
Dating markets
Traffic trading

8. Performance Indicator’s
 Stage one – Sales barometer
 Start with a review of Reporo’s company strategy and marketing plan - including
 target markets and customer needs,
 product portfolio and competitive analysis
 Review the Customer Life Cycle Management processes to identify opportunities
 for increasing customer acquisition, loyalty and profitability – this must come from “on the
ground”
 “Heath check“
 Does the team think they have tools necessary to optimize their performance
 Relevant and professional marketing collateral, sales presentations that are tailored to
customer needs
 What else do they need?

9. Investing in people
Stage two – Individual training and mentoring
 Review the teams individual’s sales experience and performance.
 Asses individual personal efficiency and effectiveness.
 Are they juggling their many conflicting tasks / focus on what really matters to achieve their targets?
 What changes are required to increase their personal motivation to achieve their targets?
 Are they getting appropriate feedback on what they are doing well?
 Culminating with a company sales training course, and participation in ongoing coaching or mentoring
internal and external as appropriate which will enhance the individual’s development to achieve sales
targets.
 In addition to traditional sales training, courses should be tailored to a company’s own strategy, specific
 products, customers and competitive environment.

10.  Some people are naturally more effective at
focusing on the 20% of effort that will deliver
80% of results.
 Others need more guidance, measures and
feedback to keep them focused on doing what
is important to exceed their targets.
 Independent coaching and mentoring have
proven to be very effective approaches to
support individuals in developing new
behaviours that will achieve their goals.
 In addition, more effective use of
management system sales process greatly
enhances
individual’s efficiency and effectiveness.
 Sales Skills As you mentioned sales team will
have very different backgrounds and levels of
sales experience / approach, however human
nature is universal

11.  Stage 1 – Detailed overview
 Strategy
 The most important first step to consider is how to align your sales team with your company values and
 ensure that they achieve your strategic goals. Typically, this results in a set of sales targets, but it should
 also include identification of resources and skills required to fulfil these strategic goals such as development
 of resources in order to fulfil sales orders. To what extent does the strategy differentiate the company
 from competition and what competitive advantage does the company have? These details should be
 captured for inclusion in the development programme so that the sales team are able to position the
 company accurately relative to the competition.



 Marketing
 There is often a considerable amount of very useful marketing knowledge within companies that is not
 communicated or used by the sales team. This often includes analysis of target customer segments, their
 needs and how the company’s solutions address these needs. It should also contain detailed competitive
 analysis, including identification of marketing messages that can be tailored for positioning the company
 effectively.
 “Failing to differentiate from the competition”
 Marketing plays a critical role in the sales team exceeding their sales targets, from creation of a strong
 brand, to identification of well qualified leads. Marketing, when done effectively, will reduce the sales cycle
 and free up sales teams time to focus on closing more sales. One of the most significant factors resulting in
 failure to achieve targets, is by company failing to differentiate its products and services and approach
 from the competition and to create perceived unique value add to the customer.


 Maximize your sales teams’ performance to ensure they exceed their targets
 www.vantage-strategies.com -7- © Vantage Strategies LLP 2005

 Customer Life Cycle Processes
 An internal audit should be undertaken to review the customer life cycle processes that exist to attract,
 retain and convert customers into profitable loyal customers. Not all customers are profitable, and
 therefore the company should ensure that processes are in place to be able to accurately measure
 individual customer profitability and ensure that potential unprofitable business is not won, which will result
 in existing resources being over stretched.
 “Many companies are difficult to do business with”


 Many companies are difficult to do business with. Companies should regularly check that they make it as
 easy as possible for customers to buy from or get access to relevant information to make purchasing
 decisions. Existing loyal customers generate a greater proportion of a company’s profits. With this in mind,
 ensure that the relationships with your existing customers, customer feedback and handling of customer


12. Advertisers
 Morazzia
 $100 Babes1589
 Novo Strong1498
 Sexya Porno1431
 Sensual Girls536Babes Machine1261
 ExGfs Heaven1176
 Sluts And Angels1074
 Girls of Desire1046
 Vibra Porn930
 Red Porn Blog869
 Wild Fanny865
 Join 2 Babes797
 Babes & Girls793
 Novo Hot784
 SexyKitten Porn715
 Stocking Paradise665
 Pornstars Machine660
 Bonus Erotic582
 Babe Universum555
 Rosso Porn504
 Gods Art Nudes500
 Babes And Bitches491
 Babe Impact470
 Tempting Angels449
 Pleasure Girl449
 Naked Neighbour446
 Novo Joy442
 Babe Centrum440
 Fooxy Babes431
 P Babes366
 Delicious Babes354
 Nude Paradise354
 Novo Porn341
 Silken Girl313
 Thous And Babes310
 Jugg Station208
 Sweet And Pussy191
 Pure And Sexy180
