Rahul Bhandare conducted urban research on product stock, placement, and discounts. He gained insights from interviewing shopkeepers and visiting malls to understand why certain strategies worked better. In conclusion, he provided suggestions to improve peripheral vision based on his findings.
A very interesting and enjoyable seeion with Pia and Piyul, knowing the mind-set of the people in a rural setup and how different it is from the urban society.
For more details read our blog :
How Airtel TV can win over other OTTs and what is the way ahead for them to be the giant in OTT space?
Research Objective -
To understand attitude and usage behavior of consumers driving the OTT segment
To understand the triggers and Barriers for Airtel TV App
Big Bazaar wanted to increase the loyalty amongst customers by understanding the communities and all the products preferred by those communities. This work is in continuation of the one done on staples by seniors from Northpoint Centre of Learning for the client.
A very interesting and enjoyable seeion with Pia and Piyul, knowing the mind-set of the people in a rural setup and how different it is from the urban society.
For more details read our blog :
How Airtel TV can win over other OTTs and what is the way ahead for them to be the giant in OTT space?
Research Objective -
To understand attitude and usage behavior of consumers driving the OTT segment
To understand the triggers and Barriers for Airtel TV App
Big Bazaar wanted to increase the loyalty amongst customers by understanding the communities and all the products preferred by those communities. This work is in continuation of the one done on staples by seniors from Northpoint Centre of Learning for the client.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Good morning everyone I will be presenting my learning’s from my urban research in the areas of Currey Road, Lalbaug, Parel, Lower Parel. The research methadalogy I applied was to speak with shopkeepers and try to understand how business had changed for them over the years, what factors affect their business, how they keep stock and so on. Besides this I based my research on observations of shops and malls.
To give you a summary of my presentation, I will be speaking about my learning's of product stock, product placements, discounts, insights from shopkeepers, malls and finally the conclusion
What I mainly understood about product stock was that it varied depending on the type of the outlet, location of the shop as in is it in a densely populated region due to which goods move faster and it also depends on what is income level and purchasing power of the local population.
But in general what I observed was that in bakeries the eatables would have to be restocked on a daily basis. So the shop owner would have an estimate of how much he could sell based on his experience and he would only bake that much of a quantity, The estimate was of the type wherein it would be okay for the shopkeeper if he made a few less sales but there should not be wastage.
In general stores there was no definite schedule of stocking and it varied depending on the product type. Slice bread, eggs would be restocked daily, and other products such as biscuit, chocolates etc replenished as and when stock was less.
In case of medical stores, small medical shops that I visited, did not have a track of stock. However, small quantities are restocked in 1-2 weeks. Also when a particular medicine gets expired the shop owners return the same to the company and get a new stock from the company in return.
And in case of ration shops stock replenished every 15-20 days.
Many small shops would have small value attractive items on counter so that if a customer comes to buy something, he will on impulse also buy the items on the counter.
Similarly cash counters at malls would also have these small carts of small value items to make customers add them to their cart.
Small shops may also have a basket dangling chips or there may be a rack outside the store containing different types of crispy snacks.
For ration shops the various grains are kept on display in front of counter and in sacks in front of the shop with price tags. This helps customers to get a touch and feel of the grains to be able to judge for themselves quality.
Farsan shops have all types of snack offerings kept on the counter and surrounding the shop keeper in glass cased shelves. Sweets are kept on lower shelves of counter in glass case to prevent spoilage due to flies and dust etc.
Layout in all kinds of shops is such that in a quick glance a customer is able to see all the product offerings. Which gave me a small insight. Most of the shopping in a home is done by the lady of the house and this type of arrangement is really suitable for them because…
Women have better peripheral vision as in prehistoric times the women would have to guard the children when the men went to hunt. So they needed to have good peripheral vision to be able to see a predator coming from any direction towards the nest.
Clothing stores in malls would usually have a free flow layout and a certain apparel brand might occupy a section of the store. And clothes would be arranged by their color and style.
In small old style apparel shops the clothes are stacked inside a rack and a salesman would remove them as per your requests. The second method saves space which is very costly in Mumbai, but the first one gives the customer greater freedom.
Also in footwear outlets the footwear would be arranged depending on type, price range, color.
I also understood that discount offers have a strong influence on customer psyche and can induce unplanned purchases. For example one of my friends was accompanying me on my visit to a mall and on seeing a 50% discount sign he ended up purchasing two trousers while having no intention of doing this when we entered the store.
During the course of the project I was able to speak to twenty six shop keepers and I managed to learn a lot from them.
On being questioned about how business was going most reported that they were doing moderately well but that their business volume was less than what it had been in the nineties.
It turns out that the decrease in their business volume was because of the migration of the Mill workers from Lalbaug after the mills in Mumbai were shutdown. For small shops their income depends on large sales of small value items. And hence when a large population left the locality, business was affected.
Also shops today blamed their lesser income on another factor. With the mill workers leaving this locality, a smaller population of upper and lower middle class entered Lalbaug. These were the populations who were more keen to buy from outlets such as Big Bazaar and make purchases on credit. And small shops could not afford giving credit and this also affected their business.
Besides this I understood that customers do also develop loyalties to old stores and tend to always go the same.
Also for a store its location is of prime importance. Ideal situation for a shop is to be in a fairly densely populated region while not having too many shops selling similar commodities around it. What is also beneficial is having a shop in a market wherein a consumer gets a varied offering of products. Consequently a consumer looks at making all his/her purchases in this one spot itself, thus benefitting all the shops.
Many shopkeepers also spoke about problems of having good people to work in shop. And so the people working under the shop owner keep changing every few years and the new person has to again be retrained.
Before we discuss malls we have to address a more fundamental issue. Why do people choose to go to malls? For every person there may be numerous nearer possibly cheaper options to eat, buy, socialize. But there is something that malls offer that none of these can. Malls create an environment of well being. They signify that not only do you earn well enough to survive but also so much that you can afford to buy at such a large shopping destination.
For those who do not earn enough to be able to buy in malls, the place makes them feel that as they are allowed entry here, so they too fit in. And that perhaps soon they can afford what malls have to offer. Also being able to buy something expensive from an outlet further increases the feeling of well being and can become habitual.
I observed that in malls the largest number of outlets present are that of apparel. Perhaps because that is one of the immediate factors that affect self image. These are followed by few outlets of accessories(watches, purses), footwear, gift shops. And malls will also always have a number of branded food chains such as Mac Donalds, Mad Over Donuts, Subway etc.
Also I noticed that competitors like Nike, Adidas would have their outlets right next to each other. This could be for the convenience of people to be able to easily choose in which store they would like to make their purchases.
In a particular section I noticed that pillars in a mall were covered with mirrors. So that people could look at themselves. This again contributes to the well being factor of malls.
Also right outside the mall I noticed that there were many small shops and food stalls. These are for the people who can’t afford buying in malls. So they go in the mall for their ambience and then buy over here.
And so I thought that there was a close parallel between relationship between small stalls- malls and symbiotic animals like oxpecker birds-rhinos.
There is also a great gulf of difference between the environment in a mall and that right outside it. Which reflects that while we are progressing in some areas, we still remain behind as a nation in developing proper infrastructure.
To conclude, as I said earlier a lot of shopkeepers in Lalbaug spoke about lesser business due to mills shutting down.
Ironically this very shutdown helped provide the land required to establish malls. So what was the loss for small shopkeepers and the large number of mill workers that lost their jobs, was a gain for the mall retail industry.
This teaches us a very valuable lesson that there is a price for every new pedestal of human progress that we achieve.
What we have seen so far is how malls have come as a new challenger to traditional retail. But now today we have a completely new kind of player who has proved to be a large threat for both of these i.e online retail.
So is the story of retail one of survival of the fittest? Well yes to a certain extent traditional shops, malls and online retail will have to do the best they can to serve customer needs. But I think at the end of the day it’s about all of these come at a level where they are able to co-exist with each other.
You know how sometimes something bad happens but it is followed by a great opportunity, you should just be able to see it. I see something similar to this happening in Lalbaug. While the nineties had a large mill worker population today since the last five years Lalbaug sees huge number of people coming from across the city.
A few shop keepers have realized the potential of this opportunity. So these shops change their business during the Ganesh Festival and sell more of eatables, sweets. There are gift stalls strategically right outside darshan halls.
But if these shops think about it there is much more that can be done. Why can’t a medical tie up with a Ganpati Mandal to supply medicine, first aid kit for possible injuries, illness caused by over crowding, standing for too long in ques.
Bakeries could set up stalls selling Ganesh festival based sweets.
Clothing outlets can sell Ganesh festival based shirts.
Considering the crowds that come even such small initiatives could help these shop keepers generate good profits to a great extent.
So with that I would like to conclude my presentation. Thank You.