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business proposal

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for our entrepreneur subject, we have to create our own company and product. so this is our business proposal

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business proposal

  1. 1. D’Nana Chips Sdn. Bhd. BUSINESS PLAN PRESENTATION
  2. 2. Contents of Presentation 1. Vision & Mission 2. Organizational Chart 3. An Overview 4. Market Analysis Summary 5. Competition Analysis Summary 6. Sales Forecast 7. Marketing Strategy & Budget 8. SWOT Analysis 9. Operational Budget 10. Financial Budget
  3. 3. “ ” By failing to prepare, you’re preparing to fail. - Benjamin Franklin
  4. 4. Vision & Mission Vision “To become innovative leader in the food industry for the global market” Mission a. To promote high quality banana chips b. To pursue innovation in banana chips c. To develop and expand distribution networks
  5. 5. OrganizationalChart ( Asheruff) Chief Executive Officer (Sangeetha) Marketing Manager (Hashimah) Human Resources Manager (Amer) Operation Manager Supervisor 4 manpower (Afiqah) Finance Manager
  6. 6. An Overview Nature of the business Manufacturing and selling banana chips in assorted flavours Location of the premise Industrial Park Shah Alam City Date of commencement 2 Jan 2013 Address 11-14A, Industrial Street U5/7, Industrial Park Shah Alam City, 43255 Shah Alam Tel: HQ - 03 – 8899 4000 | Sales Dept. – 03 – 8899 4356 Email: inquiry@d’nanachip.com.my Company’s registration no. 9411210 - M Financing Bank SME Corp, Bank Rakyat, & TEKUN
  7. 7. Products chocolate strawberry original flavor
  8. 8. Flyer... Nutrition Facts Serving Size 1oz (28g / About 15 chips Amount Per Serving Calories 160 Calories from fat 90 % Daily Value* Total Fat 10g 16% Saturated Fat 1.5g 8% Trans Fat 0g Cholesterol 0mg 0% Sodium 170mg 7% Potassium 350g 10% Total Carbohydrate 15g 5% Dietary Fiber 1g 5% Sugars less than 1g Protein 2g Vitamin C 10% Vitamin A 0% Iron 2% Calcium 0% Thiamin 4% Vitamin E 6% Zinc 2% * Percent daily values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs. Manufactured and Marketed by D’ NANA CHIPS SDN BHD (7203-A) 11-14A, Industrial Street U5/7 Industrial Park Shah Alam City 43255 Shah Alam Selangor, Malaysia Tel: 03 – 8899 0000 Fax: 03 8899 7000 Emaiil: sales@dnana.com.my Ingredients: Bananas, vegetable oil, salt, vinegar and food flavors Certification & Endorsement
  9. 9. Location Map
  10. 10. Premise D’NANA CHIPS SDN.BHD
  11. 11. Company Shareholders Name Age Education Level Designation Share Size Putera Ashcruff Ischandar Bin Rosly 26 years old MBA C.E.O 20% Amer Nader Bin Abdul Jalil 27 years old Degree Operating Manager 20% Norhashimah Bt. Mohd Ismail 25 years old Degree HR Manager 20% Sangeetha A/P Ravindran 24 years old Degree Marketing Manager 20% Nur Afiqah Bt. Ahmadi 24 years old Diploma Finance Manager 20%
  12. 12. Market Analysis Summary  The market we will engage in is the Shah Alam area.  The specific market we will serve consists of a 5,000 housing. The overall age demographics of the population break down as follows: Age demographics % Age below 18 23% Age between 18 – 24 12% Age between 25 – 44 28% Age between 45 – 64 25% Age over 65 13% Age under 18 28% 18 - 24 15% 25 - 44 35% 45 - 64 6% Over 65 16%  The total population of Shah Alam area is 316,000 people as per statistics data from Jabatan Perangkaan Malaysia, which 157,000 are females and 159,000 are male
  13. 13. Competition Analysis Summary Rubiah Enterprise 23% LTK Distributio ns 18% Trikom Enterprise 18% Jamirah Food 41% % of market share before D’NANA present Rubiah Enterprise 26% LTK Distributio ns 20% Trikom Enterprise 20% Jamirah Food 20% D'Nana 14% % of market share D’NANA present
  14. 14. 3 – Year Sales Forecast $- $200,000.00 $400,000.00 $600,000.00 $800,000.00 3-year sales forecast Year 1 (67,000 units) Year 2 (120,000 units) Year 3 (180,000 units) $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 Sales Forecast for Year 1 Sales
  15. 15. Marketing Strategy & Budget Marketing Item Budget (RM) Signboard 1,200 Traveling expenses 200 Promotion 1,500 Total 2,900 Strategy Narrative Product Strategy • Improve flavor and increase the flavor types • Improve packaging Pricing Strategy • In the similar price bracket offers by competitors Location Strategy • Appoint sales agent nearby housing area Promotion Strategy • Distributing flyers
  16. 16. SWOT Analysis Strengths (S) Weakness (W) • High demand • Supported by government and funds • New brand • Limited number of banana suppliers Opportunities (O) Growing demand To be more competitive we need to improve production in term of capacity output Improve packaging to international standards Threats (T) Established companies in snack industry have strong marketing linkages Needs to strengthen existing strategic alliances Intensify promotional activities
  17. 17. Operational budget We calculated our material requirement based on our sales per month. There are cost for 10,000 units and every packet has capacity of 150g of banana chips. No Raw material Price per unit (RM) Quantity Total cost (RM) 1 Banana 2.50 1,000kg 2,500 2 Chocolate Bar 15.00 100kg 1,500 3 Strawberry paste 13.00 100kg 1,300 4 Coconut oil 2.50 400kg 1,000 5 Container 0.15 10,000 1,500 TOTAL 7,800 The cost of one packet is RM0.78 (RM7,800/10,000 = RM0.78). Hence, the total cost of raw material per month is RM7,800 as show table above.
  18. 18. Financial Budget Budget item Year 1 - 67,000 units (RM) Year 2 -120,000 units (RM) Year 3 -180,000 units (RM) Fixed asset 6,950 10,000 20,000 Operating expenses 217,728 259,068 305,868 Marketing expenses 20,400 30,000 40,000 Others expenses 5,000 10,000 15,000 Total 250,078 309,068 370,868
  19. 19. The end..

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