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MH370 presentation


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for International Business presentation, our group have to present about the effect of MH370 incident towards the international business

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MH370 presentation

  2. 2. What Happening??? •Malaysia Airlines Flight MH370 takes off at 12:21am local time from Kuala Lumpur with 227 passengers and 12 crew members on board. •The jetliner was supposed to land in Beijing at 6:30am. •Malaysia Airline loses contact with the passenger jet within two hours of take-off and the plane is declared missing 90 minutes later when it failed to report in Chinese airspace.
  3. 3. •The Malaysia Airline jet had the last contact with air traffic controllers 120 nautical miles off the east coast of the Malaysian town of Kota Bharu. •As people across the world hope for a miracle, the search ships fail to find any clue of flight MH370's whereabouts.
  5. 5. What is ?? Malaysian Airline System (MAS) is the flag carrier of Malaysia. Malaysia Airlines (MAS) operates flights from its home base, Kuala Lumpur International Airport and with a secondary hub in Kota Kinabalu and Kuching.
  6. 6. •In 1987, Malaysia Airlines commenced operations after the airline changed its name from Malaysian Airline System. •The airline began in 1947 as Malayan Airways, being renamed Malaysian Airways after Malaysia gained independence. •After that, it changed its name once more to Malaysia-Singapore Airlines and thereafter ceased its operation. •It was then divided into Malaysia Airlines and Singapore Airlines.
  7. 7. Malaysia Airlines route.. Huge difference
  8. 8. Effect of MH370 incident Towards International business
  9. 9. The reliability revenue of Malaysia Airlines will be worsens • Customers will lost trust towards MAS because of their performance. • Indirectly will lost their customers
  10. 10. The company revenue will be decrease •Malaysia Airlines share has drop 18% after one day of the accident • Will effect the financial of MAS.
  11. 11. C O N C L U S I O N • Malaysia Airlines should do joint force with military such as Tentera Udara DiRaja Malaysia (TUDM) or others. • To catch back customers eyes towards MAS, MAS can also give discount, free tickets, lots of promotion and more.
  12. 12. THANK YOU BYE