1. Outline
 Target Audience
 Marketing objectives
 Communication Objectives
 IMC tools

3. Target Audience
• Online Users
•Working Executives

4. Marketing Objectives
•To Capture the Online purchase market share
•To Expand Odels Delivery channels
•To Increase the sales volume
•To enhance the brand image
Communication Objectives
•Creating awareness about the new product categories.
•Creating Awareness about the online shopping facility.
•Building a Brand Image

5. Advertising
• Online Banners
 Daily Mirror
 FT.lk
 Cric Info
• Sponsored Links
 Face book
Direct Marketing
• Direct Email sent to customers using Agencies
• E mails sent to Registered customers

6. Sales Promotion
• 50% Discount on selected items

7. Public Relations
• New Product Information
•Events
•Awards
•Customer Feedback

8. etisalat
• Target Audience-

9. Objectives
– Marketing objectives
•
• Remain one of the leading telecommunication providers in Sri Lanka
• Command the respect and confidence of its clients.
• Build the best brand portfolio
• Achieve increased financial gains for the company.
• Attract new customers and maintain and hold the old customers
•
– Communication objectives
•
• To promote the company and its services
• Create brand awareness among everyone and reach to customers through every possible
way and hold the present customers and attract many more new customers towards Etisalat.
• Growth of Etisalat brand name and improving the company's financial performance.
• Enhancing the consumer’s attitude towards the product which will influence them to use the
service more.

10. IMC tools
• Advertising
• Sales Promotions
• Direct Marketing

11. Conclusion