This document profiles two marketing executives, Michael Grasso and Cecilia McKenney. It discusses a Gartner prediction that CMOs will spend more on IT than CTOs by 2017. Both Grasso and McKenney are described as "Decathlete Marketers" due to their wide range of skills. The document also includes an advertisement for Frontier Satellite Internet, DISH TV, and phone services.

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“By 2017, the CMO will spend
more on IT than the [CTO].” –
Gartner analyst Laura McLellan

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Michael Grasso,
Chief Marketing Officer
“Decathlete Marketer”

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•use less of
what we sell

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Cecilia McKenney
Chief HR, Administration &
Marketing Officer
“Decathlete Marketer”

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