Insights Success The 10 Fastest Growing Data Center Solution Provider companies

www.insightssuccess.comwww.insightssuccess.com July 2016July 2016
The 10
Fastest Growing
Data CentreData Centre Solution
Provider Companies
IoT, Wearable
Computing - Where
Everything is
Addressable
J. Mark MacDonald
Canada151
Data Centers Inc.
Connecting
Dark Data
with IoT
Adrian Hinrichsen
Marketing & Business
Development Director
Datumize
IoT Business
Will Boost The
Economy In The
Next Decades
FAST COMPANY BRAZIL
The way of business solutionsThe way of business solutions
José Antônio Scodiero
GRANT VAN ROOYEN
President, CEO
& Director
COLOGIX:COLOGIX:
Data Centers That Provide Neutral and Plentiful Choice of
Network and Cloud Providers at the Edge of the Internet
Data Centers That Provide Neutral and Plentiful Choice of
Network and Cloud Providers at the Edge of the Internet
IndustryOutlook
EditorʼsPick
Exigency of
Energy Eﬃciency of
Data Centers
Exigency of
Energy Eﬃciency of
Data Centers
Mega Data Centers:
Hindrances To Face
Mega Data Centers:
Hindrances To Face

xpeditious growth in the demand for data storage has
Emetamorphosed the traditional Data Centers into the Mega
Data Centers. In accordance with this storage demand the
enormous amount of data is being handled by the companies with
the help of a number of Data Centers, which is becoming immensely
difficult to handle.
The giants of the field like, Google, Amazon, Microsoft, Apple,
Facebook, and eBay has another way to deal with this situation and
that is to capacitate Mega Data Center instead of handling many
small ones. It gives the benefit of low energy prices for large-scale
consumption, tax and climatic benefits.
This ‘quid pro quo’ of traditional Data Center to the Mega Data
Center has changed the scenario of Data Center Industry thoroughly.
New giant Data Centers are soon to be built. According to the
reports, the Information Technology market is expected to be ahead
in the competition of building Mega Data Centers, while it will be
followed by the Banking, Financial Services and Insurance (BFSI)
vertical.
The Cloud which once thought to be the most unsafe place has
become the most banal one to save data. The demand for being faster
every single year, is what transforming the Data Centers into the
Mega Data Centers. Transforming itself with a mettlesome growth,
the Data Center Industry is experiencing a host of new drivers, from
cloud adoption to data preeminence. Enterprises are becoming more
vigilant while choosing the best data and compute strategy for
themselves.
Amidst the humongous problem of climate change, the big brands of
the industry are looking forward to improve the factor of people,
planet, and profit, the triple bottom line too. When it comes to power
saving, it has been observed that, the U.S. data center industry has
significantly improved its electricity savings in the last few years.
And it is expected that in the future too, it will continue to reduce
energy use despite extreme growth, with improved cooling and
powering strategies, power proportionality methods and data center
microgrids.
According to the study, the Global Data Center Power market is
expected to grow $26.33 billion by the end of 2020 at a CAGR of
9.67%. The need for a green environment has transformed the
scenario with the businesses adoption of greener or eco-friendly
alternatives. This growing concern over excessive power
consumption is one of the dominant contributors to the growing Data
Centers Market.
Editorial
Desideratum of
Energy Efficient
Mega Data Centers

,6
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John,
David, Peter,
Brian
Editor-in-Chief Pooja M. Bansal
Managing Editor
Ariana LawrenceSenior Editor
Archana Ghule
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Co-Editors
Sonal Burghate
David Smith
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Corporate Ofces:
July, 2016
Art Design Director Victoria
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Co-designer Alex Noel
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Business Development Executive
Art Editor
Mayur
Marketing Manager Chris
Nick Adams

COVER STORY
Grant Van Rooyen
COLOGIX, INC.
Exigency of
Energy Efciency
of Data Centers
Mega Data
Centers:
Hindrances
To Face
J. Mark MacDonald
CANADA151
DATA CENTERS
INC.
CXO Standpoint
CONTENT
FAST
COMPANY
BRAZIL
Adrian
Hinrichsen
DATUMIZE TEO
TECHNOLOGIES
Thomas
Beck
8
32 26
22 42
34 24

Christopher P.
Eldredge,
DUPONT
FABROS
TECHNOLOGY,
INC.
Rob
Hirschfeld
N
RACK
Marc
Ferrie
RIGHTITNOW
Michael
Bullock
TRANSITIONAL
DATA SERVICES
XERAFY
LTD.
Dennis
Khoo
The 10
Fastest Growing
Provider Companies
20 28
30
38
40
ARTMOTION
LTD.
Mateo
Meier
18

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President, CEO
Director

Cover Story
he data center industry continues to see explosive growth, driven by an increase in overall Internet
traffic and businesses that are increasingly migrating their internal IT systems to third party data
center providers. One key reason for this shift toward outsourcing is that businesses are adapting
their IT strategies to take advantage of new technologies (the Cloud) while protecting maximum
flexibility to adjust vendors or technologies over time. This concept of IT future-proofing has
become a hot topic amongst CIOs, many of whom agree that flexibility, scalability, choice of
network providers, choice of cloud providers and geographic reach are keys to success in today’s environment.
Cologix, Inc. is one of the world’s preeminent network neutral interconnection and data center companies that on-
ramps enterprises, financial services providers and media companies to an expansive neutral choice of more than
450 network carriers and more than 200 cloud service providers to ultimately enable future-proofed IT deployments.
Their data centers enable providers to bring content closer to the consumers who have a seemingly insatiable
appetite for content and applications. Providing infrastructure and connectivity choice in key strategic markets
enables optimized network performance resulting in greater quality, reliability and speed; often at a significant cost
savings.
T
Data Centers that Provide
Neutral and Plentiful Choice of
Network and Cloud Providers
at the Edge of the Internet
Enabling Businesses to stay ahead of rapid change, technology and growth

Cover Story
Cologix provides massively scalable interconnection
services and secure, reliable colocation services to over
1,600 Customers from 24 densely connected, strategically
located data centers in Columbus, Dallas, Jacksonville,
Lakeland, Minneapolis, Montreal, Northern New Jersey,
Toronto and Vancouver. The company’s experienced team
of communications infrastructure professionals supports a
Customer ecosystem consisting of carriers, managed
services, cloud, media, content, financial services and
enterprises ensuring the highest standard of local customer
support.
Strategic Locations Unparalleled, Neutral Choice of
Service Providers
Since inception, Cologix has focused on operating data
centers at the interconnection hubs in strategic edge markets
where Internet and Cloud traffic intersect and connect.
These data centers are not only ideally located but they also
provide access to more choice of networks and cloud
providers than any other provider across its markets. Why
does that matter? Robust choice and low switching costs
are the core elements for Enterprises to find the right
vendors, reduce costs and find the flexibility to adapt to
their ever-changing requirements.
Customers have far more leverage to negotiate rates when
in a competitive, neutral environment. Many businesses
moving to neutral data centers have gained over 30%
savings on their overall network costs by forcing providers
to compete for their business. Neutral data centers result in
fair pricing and innovation for customers of all sizes. In
fact, smaller businesses often leverage the same buying
power traditionally reserved for the biggest customers.
Choice also enables businesses to use the best providers for
their specific applications within the same facility negating
the need for a multiple data center solution. Leveraging
multiple networks within the same data center also
increases redundancy and ensures 100% uptime as it
prevents having a single point of failure.
With all of this talk about cost savings for businesses

Cover Story
connecting to network and cloud
providers you might wonder why they
want to have a presence in densely
connected (competitive) data centers.
By extending networks to Cologix data
centers, service providers can reach a
large and growing embedded base of
potential customers in target segments.
Cologix enables access to hundreds of
relevant customers who buy network
and cloud services by accessing their
Meet Me Rooms and Cloud Connect
platform.
Excerpt from Stratecast Colo Brief:
Whereas some co-lo providers are
focused on the largest US markets,
Cologix is building a dominant
presence within the next tier of
strategic US and Canadian cities, such
as Vancouver, Jacksonville,
Minneapolis, and Dallas. As a leading
data center and interconnect provider
in those cities, Cologix has attracted
nearly every major carrier and cloud
service provider to its data centers -
including 450 carriers and more than
200 cloud service providers.
For customers, the result is choice -
choice of network provider, choice of
the cloud provider, and choice of other
service and technology providers in the
cloud ecosystem. The message of
choice and flexibility is one way
Cologix attracts customers and
differentiates itself from other data
center providers and deployment
options. Because it is so difficult to
migrate applications and re-architect
infrastructure - whether in a hosted
cloud or a customer-managed facility -
businesses can mitigate risk by
utilizing a center that provides the
greatest number of options for
deploying IT environments. Cologix
expanded its support for hybrid IT
environments when it launched the
Cologix Cloud Connect platform
offering direct access to private, public
hybrid providers.
Cologix stands firm in its strategic
focus on “next tier” cities. The
company believes that such markets
are underserved, as larger data center
companies - including Equinix and
Telx - exclusively focus on the top
markets. Yet many mid-tier cities have
high growth rates, and enterprise
customers, carriers, and services are
looking for a gateway into those
markets. In developing its data center
buildout plans, Cologix anticipates
which cities will experience the next
burst of traffic growth.
Supporting the Cloud
The massive growth and acceleration
in cloud adoption and advancement has
required businesses to redefine their
cloud strategies. Data centers play a
critical role in supporting cloud
environments as the physical servers
that host the cloud sit within the data
center. Businesses must assess critical

Cover Story
infrastructure (power and cooling),
redundancy, security, uptime service
level agreements (SLAs), flexibility,
scalability, and choice of network
cloud providers.
Cologix has a reputation for best in
class colocation and interconnection
solutions exceeding the infrastructure
demands of companies seeking a cloud
solution. They also address cloud
requirements through their Cloud
Connect Solution which facilitates a
direct gateway for private, secure,
physical connections to the top public
cloud providers (AWS, Softlayer,
Microsoft Azure, and Google Cloud) as
well as more than 200 additional “best-
in-breed” cloud service providers
across the platform. By enabling access
to public, private and hybrid cloud
providers businesses can customize a
solution for their specific needs all
within a data center environment that
will scale with their growing needs.
What’s Ahead?
Cologix has always been committed to
heavily investing in their markets in
order to successfully grow and scale
with customer demand. Management
expects to continue their aggressive
construction schedule to bring new
capacity online. Meanwhile the
organization will focus on bringing in
more networks and more cloud
providers into their Meet-Me-Rooms.
Operationally, they will continue to
invest in infrastructure, preventative
maintenance programs, systems,
monitoring and live Customer Support.
Their unique Customer Support model
provides 24/7 local support in each of
their data centers by trained experts
who have intimate knowledge of the
facilities. Cologix also has several
enterprise grade data centers under
construction that will introduce new
capacity to meet growing demand in
multiple markets. Cologix is also
committed to staying ahead of industry
trends that impact customer’s network
and IT decisions and to enhance its
platform accordingly.
Grant van Rooyen, Founder of
Cologix
Grant van Rooyen, President, CEO
Director of Cologix, has over 15
years of experience in the
communications industry. Prior to
forming Cologix, Grant was CEO of
IX Investments which was acquired by
Cologix in late 2010. He was with
Level 3 Communications for 10 years
from 1999 until 2009 where he held a
number of leadership positions,
including President of the Content
Markets Group, with responsibility for
over $1.5 billion of customer and
product revenue.
In addition to his Cologix
responsibilities, Grant is a Partner in
vR Equity - a private investment firm.
Grant has lived and worked around the
world and holds a bachelor’s degree in
Economics and Finance.
“Cologix has a reputation for best in
class colocation and interconnection
services exceeding the infrastructure
demands of companies seeking
network and cloud solutions
“

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or the last 40 years, every new business requirement has been fulfilled with the technological advancement.
FWith the money and deployment of the new hardware and software has resulted in an Information Technology
(IT) infrastructure that gave an enterprise a competitive advantage in the race. Enterprises today can only be
successful if they are able to juice out the advantages of new innovations at one and the same time, reducing cost,
complexity, and overcapacity.
The space and time efficiency of Data Centers is getting distinguished amplifying its importance. Usually run by large
companies or government agencies to accommodate computer systems and associated components, like storage
systems and telecommunications, Data Centers are providing fast-growing cloud solution services to private and
business applications.
The race to cut down the prices of the services, scale, and the rapid releases of new features by the cloud giants has
increased the expenses to operate a global data center fleet. For our readers, we have shortlisted such courageous Data
Center service providers to make the job easy.
To help in the hunt for the best of all Data Center services, we are introducing this new issue of our Magazine, “The 10
Fastest Growing Data Center Solution Provider Companies”. This listing of companies will be a great help for the
enterprises who needs highly connected Colocation Data Centers to access cloud services privately, over direct network
links.
Here in this issue, our cover story Cologix, Inc. is one of the best Data Center Solutions available out there. A network
neutral interconnection and data center company headquartered in Denver, Colorado, Cologix provides massively
scalable interconnection services and secure, reliable colocation services in densely connected, strategically located
facilities in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and
Vancouver.
With more than 450 unique network choices and 24 prime interconnection locations, Cologix currently serves over
1,600 carriers, managed services, cloud, media, content, financial services and enterprise customers. The company’s
experienced team of communications infrastructure professionals is committed to provide its customers the highest
standard of local customer support.
This issue, “The 10 Fastest Growing Data Center Solution Provider Companies” gives the best insights of Data Center
industry with the Articles and the shortlisted companies highlighted in the magazine.
The 10
Fastest Growing
Provider Companies
Data Centers Becoming
“Must Haves”

Management BriefCompany Name
Cologix provides colocation, connectivity, recovery and
managed infrastructure services to create a neutral marketplace
for buyers and sellers of IT services.
N
Rack is an Automated, Composable, Software-as-a-Service
Platform for Hybrid Cloud and Data Center Infrastructure.
RightITnow ECM software aggregates, filters and correlates
infrastructure and application events into actionable alerts.
TDS provides consulting, implementation and operational
services for IT and Data Center Transformations. TDS also
created the TransitionManager software used by TDS
consultants, end customers and global strategic partners.
Interxion is a leading provider of carrier - and cloud-neutral
colocation data centre services in Europe.
Artmotion Ltd
artmotion.eu
Grant van Rooyen
President, CEO
Director
DFT is a leading owner, developer, operator and manager of
enterprise-class, carrier-neutral, large multi-tenant wholesale
data centers.
DuPont Fabros
Technology
www.dft.com
Christopher P. Eldredge
President, CEO
Director
Digital Realty focuses on delivering client-driven data center
and colocation solutions by providing secure, reliable and cost
effective facilities that meet each client’s unique
data center needs.
Digital Realty
digitalrealty.com
A. William Stein
Chief Executive Officer
Global Switch
globalswitch.com
Global Switch data centres are operated provide resilient and
secure solutions to customers who include global system
integrators, telecommunication providers, enterprises, financial
institutions, government organizations, managed service
providers and other hosting businesses.
Interxion
interxion.com
N
Rack
rackn.com
RightITnow
rightitnow.com
Transitional Data
Services
transitionaldata.com
David Ruberg
Chief Executive Officer
Rob Hirschfeld
Founder CEO
Marc Ferrie
Founder CEO
Michael E. Bullock
President Co-Founder
Xerafy
xerafy.com
Dennis Khoo
CEO founder
The 10
Fastest Growing
Provider Companies
Security and data privacy are at the heart of Artmotion’s
business, offering state of the art, highly secure server
solutions for businesses of all sizes.
Mateo Meier
Founder
Cologix
cologix.com
John Corcoran
Executive Chairman
CEO
Xerafy provides high performance, reliable RFID solutions for
on-metal applications in challenging environments.

The 10
Fastest Growing
Provider Companies
Artmotion: Data Security
Is On High Priority
Datacenters are on top of the
chart when it comes to IT
infrastructure requirements.
Being a key business parameter,
Datacenters are no more counted as
only an external facility for storage of
information and business operation
models. They are becoming a key
component of all large enterprises.
Artmotion’s high security datacenters
enable businesses to regain control
over their data security. Rather than
relying on traditional datacentres,
shared hosting plans or the whim of
government privacy laws Artmotion
enables organizations to specifically
choose to host their data in a location
where individual privacy is taken
seriously.
Artmotion is a leading solution for all
Datacenter related services. With
private clouds hosted entirely in
Switzerland, companies can rest
assured that their data is secure and
accessible only by them. Artmotion’s
solutions are underpinned by the latest
technology, secure, high performance
dedicated servers and military-grade
encryption to safeguard data and
reduce the risk of third parties
infiltrating private data.
Serving businesses in around 30
countries, Artmotion serves medium to
large international clients, including
several Fortune 500 companies.
Artmotion’s commitment to privacy is
a key part of their relationship with
those customers, which means that
while it is not possible to publicize
who they work with, it also ensures a
high level of trust with customers -
most customers have worked with
Artmotion for over five years.
Artmotion, Offering Bespoke Secure
Data Outsourcing Solutions
Security and data privacy are at the
heart of Artmotion’s business, offering
state of the art, highly secure server
solutions for businesses of all sizes.
Artmotion has a commitment to
individual privacy and has worked
hard to ensure that all of its customers’
data is secure. Its location in
independent Switzerland means that,
unlike many European datacenters,
Artmotion does not compromise the
security of its data by including any
backdoors or “master keys”.
By refusing to compromise on data
security, Artmotion has developed a
hosting service that can provide
businesses with genuine peace of mind
- keeping their data away from the
prying eyes of competitors, hackers
and even governments.
According to research published by the
Ponemon Institute, 83% of businesses
don’t know where their sensitive data
is being stored, with many not even
knowing which continent their private
information is currently hosted in. As
cloud computing grows increasingly
ubiquitous this confusion is only going
to get worse, with many cloud
providers distributing backups across
multiple sites in various locations. As a
result, while a business may be under
the impression that their data is secured
under one country’s jurisdiction, there
is nothing to say that it won’t be
backed-up in an entirely separate - and
less privacy-conscious - location.
To help organisations understand these
risks, Artmotion has recently published
Data Danger Zones, a comprehensive
Our Datacenters offer
businesses the ultimate in
data privacy“ “
| JULY 2016 |18

The 10
Fastest Growing
Provider Companies
benchmark of the world’s safest - and
riskiest - data locations. This analysis
found that over a third of the world's IP
addresses are registered in unsafe
countries, while the fifty safest nations
account for less than 3% of public
computing - emphasizing the
advantages that Artmotion’s enhanced
security can provide.
Mateo Meier, the man behind
Artmotion
Mateo Meier, the founder of Artmotion
is a Bachelor of Miami International
University, Miami, and CAS -
Marketing Corporate
Communications from School of
Management Law - Zürich
University of Applied Science.
Mateo spent the early stages of his
career over in the US where he became
an astute marketing director before
returning home to Switzerland to setup
Artmotion. Artmotion was started in
early 2000 and provides highly
bespoke server solutions to an
international set of clients. Mateo
continues to provide his insights to a
range of leading publications and has
gone on to open a full service
marketing agency.
Mateo was only 18 years old when he
founded Artmotion and fifteen years
later the business has grown under his
leadership to become one of the largest
privately owned datacenters in
Switzerland.
While speaking about his Datacenter,
Mateo says, “The past year has
shocked many large enterprises into
rethinking their approaches to both
cyber security and data privacy.
Following numerous hacking scandals,
corporate spying, and the complicity of
several large tech firms in government
snooping, businesses are finally
beginning to realize that defending
privacy is not only good for their
customers, but also good for business.”
He adds, “Despite increasing
complexity, data security is now firmly
on the corporate agenda as businesses
lose faith in the ability of many
providers to protect their data. Having
focused on security since the inception
of Artmotion, it is extremely
encouraging to see that the market is
increasingly coming round to our view
on the importance of data security and
privacy.”
Further Mateo desists, “Many
businesses are now being far more
proactive in their approach to data
security - and as far as I am concerned
that can only be a positive trend.”
Mateo Meier
Founder
| JULY 2016 | 19

The 10
Fastest Growing
Provider Companies
enterprise-class, carrier-neutral, large
multi-tenant wholesale data centers.
The facilities are designed to offer
highly specialized, efficient and safe
computing environments in a low-cost
operating model. DFT has 11 data
centers located in three major U.S.
markets: Santa Clara, CA; Chicago, IL;
and Northern Virginia. The portfolio
currently includes 3.2 million gross
square feet and 278 megawatts of
available critical load capacity. DFT is
actively expanding in each of its
current markets and is also entering
new markets, including Toronto and
Portland.
DFT’s premium, wholesale data
centers are designed to Tier 3
standards. Built for performance, the
data centers are engineered to be
concurrently maintainable while
offering customers the ultimate in
reliability, availability, scalability,
efficiency and flexibility.
Salient Features of DFT’s Latest
Data Center Design:
• Flexible to support unique customer
equipment layouts
• A new water side economization plant
with chiller assist allowing outside air
to cool water using a plate and frame
heat exchanger
• An industry-leading design Power
Usage Effectiveness (PUE) of 1.15 at
full capacity annualized by use of a
containment strategy
• The use of medium voltage (MV)
4160V technology for power
distribution within the data center
• The utilization of reclaimed water
• Slab floor for increased weight
capacity
• Power Distribution Units (PDUs)
housed off the computer room floor for
added usable square footage
Center of the Data Centers
Christopher P. Eldredge, President,
Chief Executive Officer and Director
of DFT, is responsible for developing
and defining the company’s vision and
expansion strategy.
Eldredge has worked in the IT
infrastructure and telecommunications
industry for nearly two decades and
has a strong background in executive
management, strategic business
development, mergers and acquisitions,
“ “
DuPont Fabros Technology:
“Enabler of the Cloud”
We keep your computing environment
running at optimal performance so you
can stay focused on running your business
and less time worrying about data center
uptime, network migrations, reliability, etc.
Adata center is a facility that
centralizes an organization’s
IT operations and equipment,
also where it stores, manages and
disseminates its data. Data centers
house their network’s most critical
systems and are vital to the continuity
of daily operations.
Organizations are demanding more
effective and efficient data centers for
their real-time compute and storage of
data. This has pressurized the
traditional data center vendors to
upgrade facilities and also provides an
opportunity for new organizations to
develop and build productive data
centers. DuPont Fabros Technology
Inc. (DFT), founded in 1997, delivers
the highest of expectations to clients as
a wholesale data center provider.
Using the Most Advanced
Technologies
DuPont Fabros Technology is an
American public company owning,
developing, operating and managing
| JULY 2016 |20

The 10
Fastest Growing
Provider Companies
operations and sales.
Eldredge received a Master of
Business Administration from Dowling
College; a Master of Communication
Arts from New York Institute of
Technology; and a Bachelor of
Business Administration in marketing
from Hofstra University. Eldredge also
serves as a board member of the
Northern Virginia Technology Council.
Data Centers Powered By Trust
DFT offers a multitude of services to
help its customers achieve their
infrastructure objectives, including
consulting, construction, project
management and managed services.
Upon engagement, DFT can provide
customers with room design and
installation. Once a customer is
operational, DFT can assist with
additional services, adding
supplimentary layers of security and
compliance audit support.
With all of the support and services
provided, a relationship built on trust
is an important parameter for the
customer who chooses DFT among all
the data center providers.
Worthy Partner to Work With
DFT’s customers claim that the
partnership approach is one of the most
highly regarded aspects of the DFT
experience. Nothing makes DFT
happier than to hear customers provide
feedback about the quick response
times to answer questions and solve
problems. They also continually hear
from customers about the proactive
communication, ﬂexibility and
openness to changes, as well as their
expertise in data center design.
Most importantly, customer feedback
is what drives DFT’s strategic
initiatives. Customers explained to
DFT what they want from their data
center partners, and DFT built it. Their
customers told them what markets they
want to be in, and the company is
entering those geographies.
DFT knows that clients need reliable,
available, cost-efﬁcient and safe homes
for critical IT assets. Enterprises of all
sizes bring their unique data center
challenges to the company, and DFT
tailors a proven solution on a
foundation of stability.
Referring to the future goals, Eldredge
stated, “The use of technology is not
slowing down. From the Internet of
Things to mobile applications and big
data, we are all consuming more and
more technology and bandwidth. Much
of this growth is being fueled by “the
cloud.” At DFT, one of our stated goals
is to be the largest enabler of the cloud.
The industry is only at the beginning
stages of this massive migration, and
I’m most excited about the role DFT
will play in this ever-changing
landscape.”
Christopher P. Eldredge
President, Chief Executive
Ofcer and Director
| JULY 2016 | 21

CXO Standpoint
From a financial perspective I
liken that debate to a
comparison of renting a car,
from any of the national rental
companies, versus buying a car - which
comes down to how frequently you
need it and whether the daily rental
meets your particular needs.
That debate is further clouded by data
residency issues (no pun intended),
which may dictate against public cloud
for sensitive data.
And as we all should know, not all
clouds are the same. AWS and Azure is
one shape and size; the private and
public cloud providers in our data
center is another shape and size, with
multiple variations in between. IT
applications can be generic but many
are specialized / customized and don’t
work on a generic AWS / Azure
platform.
Next up in the evolution is the IoT -
internet of things - wearable computing
- where everything is addressable - and
including very time sensitive apps. In a
nutshell, cloud is / can be relatively
slow; and for any applications
employing vast amounts of data
(Netflix, Film and TV Production
IoT, Wearable Computing -
Where Everything
is Addressable
Industry etc) and speed, latency
matters; therefore location matters (as
well as direct connectivity). This
demand is / will be huge. As one
pundit exclaimed: what happens when
all of our refrigerators order milk at the
same time!
As a relative newcomer to the industry
with a background in finance, I would
also perceive a huge knowledge and
understanding gap between IT and the
rest of most companies. IT can appear
to the un-initiated to be the world's
largest, most complicated and
expensive black box. I would perceive
| JULY 2016 |22

that this may be a significant contributor to calls for
complete IT outsourcing or at least cost reduction.
As a solution provider to end clients, this overall confusion
can create significant impediments to adoption of best
practices – including what should be simple but is not:
back-up and disaster recovery. Over the past 25 years (most
of the history of the internet), I have served on the Board of
numerous companies, public and private, small and large; I
can count on one hand the number of board room
discussions concerning back-up and DR, or risk mitigation
of any type regarding critical data loss.
The happy news is that from my perspective, the options
available to most companies of all sizes has never been
better. Connectivity, processing and storage costs will
continue to drop. There is no one set solution for companies
but current and future technology is such that demands of
all types can be met. Big public cloud, small public cloud,
private cloud, dedicated, on premise, off premise, etc., high
speed, big connectivity can all be accessed and utilized to
minimize IT costs. But all solutions must be business based,
working from the business need to the IT solution. And all
IT solutions should be benchmarked to minimize cost.
Lastly, all solutions must be based on rock solid and highly
secure and redundant power, connectivity and cooling
infrastructure. Grids will go down, not if but when.
Mechanical devices, generators, UPS, HVAC will cease to
function, not if but when (if maintained properly and
replaced appropriately, very rarely). Loss of data is another
when, not if. The problem is that it happens infrequently, so
consequences are difficult to understand and inertia sets in.
People didn’t stop smoking when presented with proof that
it would kill them in 50 years – the consequence was too far
off and hence of low practical probability.
Data loss and outages have low frequency but are hugely
impactful; Again, not if but when. Regret is huge – ever lost
your laptop, without having a backup?
These events, while infrequent but catastrophic, can be
mitigated by best businesses practices which means
frequent backup to a highly redundant infrastructure. But
risk mitigation culture starts at the top.
At Canada151 Data Centers we try to keep a finger on the
pulse of all changes in the IT landscape and we are keen
observers and participants in the ongoing debate between
cloud, private cloud (and all other variations), and dedicated
infrastructure.
J. Mark MacDonald
Founder / CEO,
Canada 151 Data Centers Inc.
CXO Standpoint
| JULY 2016 | 23

For years experts and analysts
have predicted, pushed, and
prodded businesses to a future
of unified communications. Their claim
was that in a world where all of our
technologies and tools to communicate
were truly integrated, there would be a
transformative improvement in
efficiency and work life balance.
However, our world today feels less
unified than ever before. It seems as if
every day (or even every hour) brings a
new stand-alone business application
designed to supercharge productivity.
The problem is that very few of these
apps truly work together, and very few
business users derive the same benefit
from each. Thus, we have actually
created a new world of “dis-
unification.”
Where there is pain, there is
promise.
Within our current situation there does
lie the potential that inter application
APIs can be leveraged so that different
apps can work together, each user can
choose the app of their choice, and in
the end everything will be unified
again. This IS a technical possibility.
However, in reality the competing
business interests of different
application developers stands in the
way of seamless and reliable
integrations. Often times even apps
that could be integrated have their
interface capabilities turned off or
removed for business reasons. Further
adding to this complexity, many
company acquisitions can lead to
capabilities being disabled in the best
business interests of the new owners.
Where to Turn?
There are many paths businesses can
take in light of these realities. Some
choose to grin and bear the current
situation. Some choose to build
solutions of their own. Some attempt to
select a handful of key suppliers to
partner with, and build a tightly
coupled ecosystem they hope will
stand the test of time. And still others
keep looking for the perfect solution
that might not exist yet, that could be
just around the corner, not realizing
that by choosing inaction they run the
very real risk of falling behind.
The Application Monopoly Game via
MA
Through aggressive merger and
acquisition (MA) activities, many
organizations are looking to rope
together impressive collections of
complementary applications. These
apps are intended to attract businesses
looking to garner a wide assortment of
functionality from a single vender, or
at least from a smaller collection of
vendors. A troubling component of this
approach though, is that many of the
vendors with the largest application
collections also have the least business
interest in allowing competing
applications to integrate well.
What about Telco?
Most business application developers
are lacking the capabilities (and the
understanding) to integrate complex
PSTN services into more advanced
applications. Even traditional phone
service companies struggle here, and
appear to have little or no path to the
future for deploying more advanced
capabilities via their dated and bloated
infrastructures. They rely on two
primary vendors, Metaswitch and
Broadsoft, who both have critical
billing system integration capabilities
with the legacy carriers, but lack more
advanced applications. So, where are
businesses to turn for truly integrated
unified communications solutions?
Never Give Up
While the needs are complex, and the
more well-known vendors to choose
from are lacking in key ways, all hope
is not lost. There is a new breed of
solution provider, one that possesses
the pedigree of PSTN service
integration, and also the next gen
application integration capabilities that
traditional providers lack. These new
solution providers are able to deliver
truly integrated unified
communications, call center, contact
center, and analytics solutions in a
single platform, providing not only a
huge array of capabilities, readily
customizable for each customer, but
also built to integrate with other
vendors’ solutions.These solution
providers have engineered and
designed for the demands of the
modern business, and they are the ones
to watch. While they may not be
household names today, they are the
forward-thinking partners that
innovative organizations turn to when
taking their next strategic leap in their
business success.
Thomas Beck
Director of Marketing
Business Development Teo Technologies
CXO Standpoint
| JULY 2016 |24
The Power of
Converged Solutions

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Data Centers are the powerhouses, whose engines
are pumping blood through the arteries of global
economy, while in the interim consuming a huge
amount of energy. As much as we are depending on the data
centers they are becoming convalescent towards energy
efficiency as its scale is extraordinary.
The demand for data center capacity in the US grew
enormously over the last five years, on the other hand, total
data center energy consumption grew only inappreciably.
As per the study, these energy efficiency improvements will
have saved 620 billion kWh between 2010 and 2020.
But the question is will efficiency be the final answer?
When at one end, data centers have cut out their energy
consumption, on the other end, there are still software
running in the highly inefficient data centers, small and
mid-size enterprise IT facilities built a decade ago or even
prior to the support applications for hospitals, banks,
insurance companies, etc. There are energy problems the
data center industry will have to face in the near future.
Well, the situation explains the need of improvement in the
data center energy efficiency. Rather, it is the utmost need
of the time. The function and objectives of a data center
revolves around providing a secure physical space, ensuring
the availability of power and environmental operating
conditions best fit for the reliable operation of the IT
equipment. Furthermore, there is a range of complex
business and technical issues which interact that can affect
the design, on the same time, the present and future
operating conditions over the operating life of the data
center. Ergo, to fulfill the IT
equipment environmental
requirements as they continue to
broaden in the future will remain
an important factor for data
centers to be efficient.
Ways to Lessen the Use of
Energy
What organizations can do is they
can follow the ASHRAE thermal
guidelines best fit for their
business requirements. The
hyperscale Internet and cloud
service providers have different
requirements and so they can use
custom hardware made
specifications. Obviously, the
environmental specifications of
Exigency of Energy Efciency
of Data Centers
| JULY 2016 |26
Editor’s Pick

that equipment may even be greater
than the current A4 and so how to cool
them will be a big decision. This is the
reason that no particular recommended
way can be helpful, as it will vary
according to the data center’s cooling
system’s energy efficiency.
‘Regulation’…Real Answer?
Some of us will say that the
governmental regulation is the best fit
when it comes to improve energy
efficiency, let it affect the cost of
building or operating cost of any type
of building, counting data centers.
Some of the others will say and agree
that the inherent supporters of energy
efficiency yet recognize that over-
passionate and prescriptive mandatory
measures are not the best one among
all the methods, just because it can
hamper this process.
Going totally other way, the traditional
enterprise data centers colocation and
cloud service providers are highly
competitive businesses. Just because
the TCO model they are following,
congenitally drives them to improve
their energy efficiency wherever
possible. The cost of energy or local
tax incentives and customer’s market
demands, and their own strategic
technical and business objectives, are
some of the other factors organizations
can look after while making the
decision. Forasmuch as, organizations
should have the liberty and ability to
build their facilities as per the
customers need, and use whatever
designs that will enable them to adapt
to the best and most cost effective use
of local conditions and resources.
The Future of the Industry
When it comes to the future aspect, the
data center industry has to look
forward to the looming 4th edition of
the TC9.9 Thermal Guidelines and the
culmination of the 90.4 and 90.1
standards. Nevertheless, it is changing
when it comes to historic industry
practices that have inhibited many
enterprise data centers from increasing
their operating temperatures, due to
perceived risk.
The greater understanding and
interaction of facilities and IT
operational management domains will
prove to be beneficial to everyone. In
this way, they can permit more power
to be used for IT hardware, at the same
time less for cooling the facility. In this
way, the data centers can achieve the
ultimate energy efficiency target by
allowing the data center to install more
IT equipment and computing capacity,
without augmenting the total power
used by the site.
Thus and so, data centers can improve
the energy efficiency by incorporating
the best fit guidelines for them.
| JULY 2016 | 27
Editor’s Pick

The 10
Fastest Growing
Provider Companies
N
Rack : Bringing the Cloud to the
Data Center and the Data Center
to the Cloud
Being the center of modern
software technology, Data
Centers are playing a critical
role in expanding capabilities for
enterprises. No more do enterprises
have to dwell upon the error-prone
paper-and-pencil documentation
methods, as data centers have vastly
improved the usability of data as a
whole. When it comes to the physical
place or time required, data centers
have reduced both. Data centers are
playing a very important role when it
comes to the advancement of
technology with new concepts entering
the landscape that represent a dramatic
shift in the way data centers are
conceived, configured and utilized.
One such Software-as-a-Service
platform for Hybrid Cloud and Data
N
Center Infrastructure is Rack . Based
on the Digital Rebar open source
N
project, Rack provides a UI API-
based, template-driven platform which
automates and composes an easy way
to orchestrate the provisioning,
upgrade and scale of independent
technologies and services so hybrid
cloud and data center infrastructure can
be operated in the same fashion. For
example, if your usage model called
for the deployment of containers, SDN,
microservices conducting 1000s of
configuration steps across multiple
clouds and data centers in the process,
N
Rack does this automatically within
N
hours. Rack completes what
traditional DevOps tools, converged
infrastructure and cloud managers did
not, which is to provide a flexible,
easy-to-use, vendor-neutral technology
that composes and orchestrates how
independent technologies, multiple
platforms and micro services are
installed, function and upgrade
together as a complete system within
any operational framework.
N
Rack Bringing Solutions to
Production
N
The Rack Unified Hybrid Cloud
Infrastructure software platform solves
the problem of how traditional IT,
cloud and DevOps technologies and
teams work together to bring solutions
N
to production. Rack ensures CIOs,
CTOs, data center and cloud managers
reduce cost and risk while accelerating
innovation and automating
operationally efficient deployments of
complex technologies across the hybrid
infrastructure.
N
Rack has incorporated DevOps
principals and concepts such as
continuous integration/deployment,
testing, and feedback loops into the
software architecture. By adding a
layer of intelligent composability
which analyzes the configuration steps
and dependencies of the provisioning
N
workflow, Rack breaks up the build
runbook into independent units. Once
these configuration steps and units are
inventoried, they are then composed
into a single-click template and can be
copied, modified and used repeatedly
across multiple platforms and
N
technology stacks. Rack makes it
super-simple to build, test, deploy and
upgrade complete functional systems
on new and existing multi-cloud and
hybrid infrastructures repeatedly.
Composable Hybrid Operations
By assigning roles to these
N
independent units, Rack can
determine how they operate
independently and behave as part of a
single or multiple systems. This
architecture is required for
environments that are dynamic and
require iterative re-provisioning,
constant upgrades and are prone to
miss-configuration due to constant
N
change. Rack integrates with leading
cloud management and CMDB tools
such as Chef and Puppet so current
operations and development can be
optimized.
N
Rack believes CIOs, developers,
cloud and IT operators should focus on
N
Our purpose of the Rack software
is to be adaptive and complementary
to ANY existing infrastructure,
provisioning tooling and platforms
and provide a continuous, automated,
mistake-proof deployment experience
“ “
| JULY 2016 |28

The 10
Fastest Growing
Provider Companies
developing and operating and not focus
on deployment and provisioning issues
around networking, server, storage,
platform misconfigurations or API
N
compatibility issues. Rack is
architected to abstract away the
proprietary and technical differences of
the multi-cloud hybrid infrastructure
environment.
Customer Satisfaction on Top
Priority
N
The of Rackcustomers demands
solutions that are cost-effective,
vendor-neutral, technically flexible and
do not add operational complexity.
N
Rack provides “easy button”
automation around lifecycle
management for any technology
intended to be part of an innovative,
evolving production-scale system. It is
N
important to Rack not to increase the
operational burden and complexity for
cloud and data center managers but
rather empower them to deliver
solutions more repeatedly in a shorter
amount of time.
Taking example of one customer in
particular, their mission is to provide a
self-service model to which allows for
the customers to have the choice of
using any DevOps tool, software-
defined-networking, cloud or physical
infrastructure to build, test and deploy
N
an application. Because Rack has the
ability to intelligently provision,
compose and orchestrate workflows for
any platform or technology, they
automate and remove the guesswork
and risk from how hybrid
infrastructure needs to function as a
singular system to deliver value to the
provider and consumer.
Rob Hirschfeld, Founder CEO,
N
Visionary behind Rack
Graduate of Duke University and
Louisiana State University, Rob has
been building and leading innovative
software companies and organizations
for over 20 years, that have changed
the way developers and companies
build and deploy software in
N
production. Prior to founding Rack ,
Rob was Director and Distinguished
Engineer at Dell where he drove the
company’s strategy and development
of OpenStack and Crowbar. Prior to
Dell, Rob founded software
automation company, Surgient which
was later acquired by Quest Software
in 2010.
N
While talking about the future of Rack
Rob says, “We are truly in the golden
age of technology. The innovation and
choices around cloud, software
delivery platforms and data center
technologies to solve business
problems have never been higher. With
these advances comes the challenge of
production-scale adoption, ongoing
management, maintaining expertise,
risk reduction and launching new
products and services to market in a
cost-effective manner.”
As a software technology company in
N
this space, Rack makes the end-to-end
lifecycle management of hybrid
N
technology simple. Rack is well
positioned to be incredibly influential
and bring a tremendous amount of
value in this area.
Rob Hirschfeld
Founder CEO
| JULY 2016 | 29

The 10
Fastest Growing
Provider Companies
RightITnow: Blue-Ribbon IT
Operations Management Solution
Aforetime, SME organizations
had mostly bypassed legacy
event and fault management
tools because of the cost and
configuration complexities. Now, with
the new technologies like virtualization
and a dynamic infrastructure, a
consolidated, automated IT operations
management platform becomes a
necessity. The right platform equipped
with powerful Event Correlation and
Management (ECM) built for today’s
dynamic infrastructures at price levels
affordable for small and medium
enterprises is RightITnow.
When it comes to event management,
change is long overdue. Existing
solutions are tired, inflexible and
simply not compatible with today’s
complex, dynamic and virtualized
environments. RightITnow delivers a
new class of groundbreaking event
management solutions that addresses
IT operations’ unmet need to support
and enable their service delivery
infrastructure. RightITnow solutions
sets a new industry benchmark - in
terms of efficiency, simplicity, agility
and total cost of ownership - a
dramatic breakaway from current
market offerings.
RightITnow’s ECM solution includes
out-of-the-box integration with popular
management systems; a flexible Web
2.0 operations console that enables
drag and drop configuration; intuitive
and accessible dashboards; and
dynamic charting with no
programming requirements.
Top-notch Products of RightITnow
IT environment of an organization
consists of complex, multi-tiered
infrastructure and application assets
that need to work together perfectly to
support the delivery of business
services. All of these IT assets generate
event notifications that track their
status and ongoing changes. It’s likely
that your organization has deployed
multiple active monitoring and
management systems to track the
performance and availability of
individual infrastructure components
and end-to-end services. These
monitoring systems also generate their
own events sending notifications for
everything from unreachable instances,
to performance anomalies to service
interruptions.
Taken together, your IT infrastructure
components and monitoring systems
can generate tens of thousands to
millions of events each day. Many of
these events are informational, while
some hold meaningful and critical
information on potential or ongoing
failures.
However, given the high volume of
raw events, IT operations teams cannot
put the knowledge of real-time events
to direct use. They necessarily need
some level of intelligent event
correlation and reduction into relevant
alerts to feasibly and economically
manage the IT operations process.
RightITnow ECM (Event Correlation
Manager) fills this gap, by making
your IT Operations and Service Desk
teams more effective and productive. It
aggregates, filters and correlates your
high-volume of infrastructure and
application events into a streamlined
number of actionable alerts. With
RightITnow ECM, your IT operations
staff can proactively detect, isolate and
We dramatically simplify the
management of IT operations“ “
| JULY 2016 |30

The 10
Fastest Growing
Provider Companies
respond to infrastructure issues before
they impact customers.
Additionally, it facilitates IT operations
process automation by enabling the
creation and execution of automated
workflows, including one to efficiently
connect the flow of alerts from the
Operations Center to the Service Desk.
It is a perfect fit for organizations,
which need high-volume event
collection, filtering and correlation
across their different monitoring tools.
Also, for them who are ready to
replace their legacy Event
Management Systems with
RightITnow ECM’s cost-effective
enterprise-class capabilities, simplicity
and usability.
The RightITnow Partner Program
has changed the shape of the event
management market place. It is ideal
for any organization wanting to
increase revenue within their market,
deliver a real alternative solution to
today’s event management challenges
and work with a trustworthy vendor.
Marc Ferrie, Founder and CEO,
Visionary behind RightITnow
Marc Ferrie, Founder and CEO of
RightITnow, holds a Master’s degree
in Computer Science and Artificial
Intelligence from the University
Descartes, Paris, and a Master’s degree
in Sociology from the University La
Sorbonne, Paris. He was a CEO and
Chairman at RiverMuse. Marc brings
two decades of executive experience in
delivering enterprise software
solutions.
Previously, Marc was the Senior Vice
President of Engineering at
GuardianEdge, a leader in endpoint
data protection. Prior to GuardianEdge,
he was the Vice President of
Engineering at Elemental Security, a
leader in enterprise policy and risk
management. Marc has also led
engineering and technical operations
(Customer Support, IT, hosted ops) at
companies such as Ventaso, a provider
of sales effectiveness solutions, and
Evolve Software (now Oracle), a
leading provider of IT operations
management and professional services
automation. Prior to this, Marc held
numerous executive management
positions at Computer Associates and
Ingres in France and the U.S., in both
Engineering and Customer Service.
While talking about the company,
Marc says, “RightITnow ECM has
changed the way IT operations are
being managed across industry
verticals; Once you have evaluated our
solution and you are ready to bring
your IT ops to the next level.”
Marc Ferrie
Founder CEO
| JULY 2016 | 31

MEGA DATA
ENTERS:C HINDRANCES
TO FACE
scenario, Mega Data Centers help companies handle their
increased business needs efficiently. Additionally, the cost
of communicating and cloud services can be cut with the
help of a Mega Data Center. There will be a kind of
standardization it will give to the racks, servers, storage,
and networking equipment by leveraging a standard layout.
The bulk purchasing of setup and equipment costs will
automatically help reduce costs.
Mega Data Center Revolutionizing the IT Market
The global IT landscape and computing business is
changing with the introduction of Mega Data Centers. To be
ahead in the competition and to fulfill the businesses need
of increased storage, data transfers, computing, and
bandwidth, enterprises are relying on Mega Data Centers.
With the increasing demand, the Mega Data Centers are
expected to record significant growth, but for as of now, the
demand is just blossoming. The absorption of heavy loads
in the capacity that is being transferred to the Mega Data
Centers are the reason of their big size which can be over
hundreds and thousands of square meters. Nowadays,
organizations and businesses are looking forward to
instrument the Cloud Model supported by Mega Data
Centers.
Hyperscale Configurations Becoming Instrumental
With the advancement of Mega Data Centers, Hyperscale
configurations are becoming run-of-the-mill as cloud and
colocation services are rising up. But, on the contrary, these
large-scale configurations which are data-dense are also
creating new network challenges. These Mega Data Centers
To simplify day to day operations organizations and
businesses are banking on the advanced
technologies. The need of high speed internet smart
devices and advancement of technology has elevated the
demand for anytime and anywhere data access. This
ascending growth of data is creating tremendous demand
for data storage, boosting the emergence of Mega Data
Centers.
Associated cost benefits, increasing cloud and colocation
services and better economies of scale are some of the
important factors which affect the Mega Data Centers. The
large scale infrastructure equipment and facilities needed
for the Mega Data Centers facilitates the significant
reduction in the operational cost. But on the other hand, low
availability of resources, huge initial investments and high
probability of error multiplication are some obstacles in the
way of Mega Data Centers. But these obstacles cannot deny
the need of it.
There are some challenges before Data Centers like,
Application maintenance, Application development, Server
infrastructure operations, Network infrastructure operations,
Storage infrastructure operations, High operational costs
leading to slow transition, and Expensive and difficult to
enable real-time analytics. All these challenges are fueling
to the bigger challenge and that is growing need for Mega
Data Centers.
Running a business smoothly and systematically has
become an arduous task because of increased business
evolution and acute competition in the field. In this
| JULY 2016 |32
Industry Outlook

are also being able to freely mix and
match variety of cabling formats,
particularly between fiber-optic and
copper infrastructure.
The Dynamics of the Mega Data
Center Movement
When it comes to Data Center, swift
movement in the cloud, using server
virtualization to reduce the hardware
footprint of facilities and reinforcing
the infrastructure was the focal point of
the organizations. It is because of this
approach Big Data has got immense
importance and cloud became the
important tool for organizations and
businesses to expand in the market.
This favor of Big Data and Cloud has
changed the dynamics, nowadays,
businesses and organizations are
emphasizing on shrinking their internal
data centers to least levels and
establishing hosted private clouds or
public cloud subscriptions for a
number of their other needs. This
situation has created the need of Mega
Data Centers, to fulfill the clients need.
Definitely, Mega Data Center will
fulfill the need of businesses and
organizations like, power demands will
skyrocket, data will move at large scale
both between systems in the facility
and to users too, system density will be
extremely high as creating value from
every square-foot of facility space will
be huge, Virtualization across the
entire configuration and not just
servers will lead to higher data
densities, all these things will add up to
an incredibly powerful data center
where data will move in diverse
directions at breakneck pace.
Things to be Taken Care of
There are three network considerations
Mega Data Centers will have to take
care of, Aggregate networks, Flattened
architectures and Physical space
challenges. Businesses, many a time,
has to face situation where they have
high-performance network links
interconnecting various parts of their
facility or enabling a channel for data
to move to external locations. The
confusion is whether to choose the
fiber-optic cabling or copper. The
underlying cabling configuration
provides enough bandwidth, only when
flattened networks will able to create
flexibility.
There are new challenges created by
Hyperscale data center configurations,
like the way data moves through
facilities and out to users. This
demands the blend fiber and copper
into an adaptable architecture to fulfill
the demand of flexibility by the client.
No doubt there are hindrances the
Mega Data Center has to face, but it
will not going to lessen the demand of
the clients for it.
| JULY 2016 | 33
Industry Outlook

Connecting Dark
Data with IoT
-By Adrian Hinrichsen, Marketing Business Development Director of Datumize
The above infographic is astonishing when you
really delve into the numbers. The last few years
have been quite interesting when it comes to the
IoT space.
I have personally taken a back seat and watched how the
industry has sprouted, from an embryonic platform to an
early catalyst for possibly becoming the next “Skynet” (no
pun intended). For some time now pundits have been
predicting great things for the Internet of Things (IoT),
CXO Standpoint
| JULY 2016 |34

Adrian Hinrichsen
Marketing Business
Development Director, Datumize
from smart cities and smart homes to smart energy grids,
driverless cars and autonomous robots. What is in no doubt
are the number of “things” that now have “connected
capability”, and it is rising fast; according to one leading
analyst, 6.4billion connected things will be in use by the
end of this year, an increase of 30% from last year, meaning
5million new things are being connected up to the internet
every single day. The term internet of things (IoT) was
coined round about the turn of the millennium and is
widely held to mean the connection of “things”.
There are a number of factors driving IoT. First,
consumers are demanding greater convenience,
speed of delivery and personalisation of the goods
and services they consume. There are also other
drivers for the IoT explosion we are witnessing.
The costs of infrastructure are on a downward
trajectory. Sensors are becoming smaller,
cheaper and more energy efﬁcient and
battery life is improving. The further
innovation of cloud computing platforms
and the emergence of specialised IoT
services on them mean that the data
collection and analysis necessary for
wide scale deployment are more
accessible.
Here you can see one infographic
from Deloitte in 2014 that shows the
value they analysed for smart homes
and smart cars. Interestingly enough
these percentages have not differed too
much till now.
Is IoT Fact or Future?
IoT is right at the top of the “hype” cycle
and ﬁrmly perched to what everyone is
talking about. Mckinsey Co predict that the
economic impact of the IoT could be between
$3.9tn and $11.1tn per year by 2025. That is a
huge industry considering it was only born 16
years ago.
One of the main question I get asked a lot is
“where do you see IoT making the most
advantage”? Currently the top industries are
CXO Standpoint
| JULY 2016 | 35

domestic/leisure, utilities/energy and transport/automotive.
At Datumize we are seeing traction in all these sectors with
each project very much different to the next. Our everyday
environment is changing, sometimes without us even
noticing, however our lives are being made easier for it.
Although we are moving quickly to an IoT environment, we
are also facing “Barriers to connection”, where businesses
and consumers do not share the same vision of IoT. One
suspicion is the concern for security and how IoT
technology could be hijacked and manipulated by those for
ill intent. Other factors are more technical in nature, and
seem to be around operating systems, pricing and current
offerings. All of these factors will have to be overcome if
we are to achieve the holy grail of “smart Cities” and
connection of things.
In Conclusion
IoT is a concept which is no longer discussed only by
technical scientists, it has very much moved into the
mainstream. Certain industries have embraced IoT more
than others, for example domestic/leisure, utilities and
transport are leading the way. We are all consumers and
citizens, and a great deal of education needs to occur before
the reality of IoT is understood and accepted by us at large.
Data is the key to IoT and organisations seems to want to
get their hands on that “Dark data”, but do not know what
to do with it once they have it, or how to turn it into a value
for their business. It is here that obstacles occur in our
everyday business environment as the resources needed
have currently not been implemented into the infrastructure
and this will not happen until businesses understand the
value that is passing them by on a daily basis within their
organisation.
IoT is potentially the most exciting technical revolution to
have happened in a long time, and if we are able to help
businesses and consumers connect in a smarter way, help
build the resources and infrastructure to support this new
environment, then the way we live and work will change
forever, in a very positive way.
CXO Standpoint
| JULY 2016 |36

The 10
Fastest Growing
Provider Companies
alignment with more strategic business
issues such as digital transformation,
business resiliency, agility and
flexibility.
TDS has built TransitionManager
Software, specifically to break through
the conventional challenges inherent to
silo-based approaches.
TransitionManager increases velocity
of transitions and transformations by
breaking down barriers between
operating silos, and allowing change to
be implemented efficiently across the
organization. This allows the IT
organization to better accept and
embrace the perpetual change which is
inherent to IT.
The change to infrastructure and
operations should not be considered
isolated to IT. Change must be
managed in a way that aligns with the
business needs and controls. From a
business perspective, digital business
transformation is undertaken to support
one or more key themes, Increase
revenue, Reduce cost or Risk
mitigation. IT transitions are secondary
to these higher level business goals.
Three Key Factors of TDS
TDS is having Deep Technical
Experience in all facets of IT. This
includes strategy, architecture,
implementation, applications
development, enterprise systems,
leading-edge data center design, and
operations. As an example, TDS has
been managing the server operations
for Kayak.com from early startup
while they’ve become a top travel
portal on the planet.
They Take Time to Understand
Clients Business Needs, risk factors
and financial ramifications of every
decision so that clients can make
recommendations that best align with
your short and long term goals.
TDS invented the software
TransitionManager, a tool for clients
and partners. TransitionManager is
their industry-proven, cloud-based IT
migration platform that puts their
decade of transformation experience
into the hands of each of their
consultants, and clients project team.
This turns chaotic and complicated
migration events into a well-
orchestrated, methodical solution.
The Process
You cannot understand the full impact
of changing anything in IT or the data
center with a full understanding of the
interdependencies among other
applications and infrastructure -
servers, database, storage and network.
The accurate inventory and cross-silo
dependency mapping go hand in hand.
TDS can leverage available sources of
information to accelerate the
generation of inventory and
dependency views. TDS typically
validates the inventory using short
interviews with the various
infrastructure and application owners.
According to TDS, as recognized
“ “
Acknowledged as a “Cool
Vendor” by Gartner in 2015
for their innovative approach
to orchestrate the execution of hybrid
data center migrations, Transitional
Data Services (TDS) is the leading
service provider for planning and
executing complex data center
transitions and transformations. It is
TDS’ experience, approach,
methodology and tools which set the
company apart from others.
Since its establishment, TDS is helping
clients minimize risk, improve project
efficiency, and increase migration
speed while facilitating more
predictable, forward-thinking technical
operations for years to come.
Leading Service Provider for IT and
Data Center Transformation
TDS established this leadership
position by tackling the more
challenging aspects of IT
transformation. While others have
more narrowly tactically on device
relocations, virtual migrations and
cloud enablement, TDS recognizes that
successful transformation requires
greater attention to the application
dependencies, end-to-end
infrastructure interdependencies and
Transitional Data Services:
Leveraging Field Proven Success
Our transformation services and TransitionManager
SaaS have established a unique place in the market
that aligns with digital business transformation,
increased business resiliency and the embracement
of perpetual change as necessary, vital and valuable
to ongoing success of our clients.
| JULY 2016 |38

The 10
Fastest Growing
Provider Companies
by Gartner and others, transition
planning must be broken down into
realistic waves or groupings. As you go
through this process, you will need to
address all interdependencies that will
be broken or interrupted in order to
avoid unplanned disruption to the
business.
TDS can then automatically
generate a detailed step by step
execution plan to move from clients
current to future state. They call this
the Runbook. The runbook is
generated automatically by applying
transition recipes to the inventory
migration groups result in an integrated
plan to execute the complete migration
effort. Unlike more conventional /
static approaches, this plan can be
incrementally refined and improved
along the way until it is time for
execution. This agile and adaptive
approach is critical to transformation
success when taking into account the
complexity and constant change
inherent to modern IT.
All this leads up to an execution
process that is refined, adaptive and
orchestrated in real time. The
migration team manages their discrete
activities in the proper sequence.
Command and control functions can
operate at a higher level while the
detailed task execution is controlled
directly with those responsible for each
step and in the proper execution
sequence. Full visibility and
transparency is available to the team so
everyone can see the collective
progress though dashboards and
detailed drill - down if necessary.
Michael Bullock, Professional
behind TDS
Michael Bullock is the CEO of TDS,
which he founded in 2002. Mike’s
vision was to create a new type of
professional services company that
would focus on delivering efficiency,
value and results to TDS clients. Prior
to creating TDS, Mike held technology
leadership positions with internet
startups Student Advantage and
iCAST, and previously was Vice
President of Technology for
Renaissance Worldwide where he
managed the technology convergence
from 26 portfolio companies as
Renaissance grew to become a $1B,
public company.
Future Panorama
TDS’ annual service bookings have
been growing at an annual
compounded rate of 25% per year over
the last 7 years. Furthermore, since
TransitionManager was publicly
introduced in 2014, the company sales
growth has accelerated to over 50%
annually - and securing its place as one
of the top 10 fastest growing data
center solution providers profiled by
Insight Success. Michael says, “There
are two key parts of TDS’ business that
feed each other. First, we provide
turnkey services to help companies
transform their infrastructure and
operations (IO), which includes;
Comprehensive Analysis and Planning
Services and Physical, Virtual and
Cloud Migrations.” Bullock continued,
“The other is TransitionManager and
the reach through our partner network
which has allowed us to sustain our
leadership position in the market.”
Michael Bullock
CEO
| JULY 2016 | 39

The 10
Fastest Growing
Provider Companies
First to introduce several game-
changing technologies such as
Embeddable Tags, Printable
On-Metal Labels, and the world’s
smallest tags that today are used for
tracking assets, Xerafy Ltd. is
continuously investing heavily in RD
to evolve with the changing landscape
of technology and customer needs.
Xerafy is working closely with the
clients and the hardware, software, and
integration partners to create solutions
tailored to the customers’ industries
and unique needs.
Xerafy RFID tags have been the top
choice for many organizations for IT
asset tracking and they have
successfully deployed RFID for data
centers across Intel, CISCO, Huawei,
and many others. RFID has enabled
them to achieve real-time asset
visibility quickly and easily, improve
inventory management efficiency,
increase regulatory
compliance/adherence, and better
management asset service agreements
through improved maintenance and
lifecycle tracking.
Overall, data centers have seen
approximately 15-times increase in
inventory productivity and have
reduced the labor as well as reducing
time from entire inventory process by
80% to 90% by automating with RFID.
This also includes goods ordering and
receiving to goods removal and
destruction. Server disk hard drives
when decommissioned are assigned
RFID tags for identification throughout
the process, providing real time
visibility to ensure drives have gone
through all processes of
decommissioning and do not pose a
threat of accidentally leaving the
facility and causing a security breach.
Offering High Performance, Reliable
Solutions
Xerafy provides high performance,
reliable RFID solutions for on-metal
applications in challenging
environments. Their data center
solutions are an extension of their
mission to provide highly accurate
automatic identification solutions for
industries where manual tracking
creates inefficiencies, and where
traditional RFID applications struggle
to manage assets using traditional
identification systems such as barcode
and manual processes.
The metallic-rich nature of a data
center (metal server racks and cases)
poses a challenge to the physics of
RFID. Metal has a tendency to
interfere with the RF signal. Xerafy
solves the challenge by offering RFID
tags that are not only rugged enough to
survive the day-in-day-out shuffle of
servers from one location to another,
but also provide performance that is
not hindered by the presence of metal.
Additionally, the small form factor of
Xerafy’s RFID tags has allowed it to
be able to tag all types of servers and
small IT assets, which have a limited
amount of tag real-estate on an already
crowded, sever faceplate and chassis.
Xerafy’s popular RFID tags for data
center applications and deployments
include:
Slim Trak - A versatile, low profile,
global frequency RFID metal tag ideal
for asset management for both indoor
and outdoor use.
Dash XXS - The world's smallest
“
Xerafy: A Global Provider of
Passive RFID Metal Tags
Our wide selection of RFID tags
make it possible for organizations
to automate the process and be
able to track all types of assets in
the data center cost effectively
“
| JULY 2016 |40

The 10
Fastest Growing
Provider Companies
RFID metal tag - the size of a grain of
rice - for tracking very small metal
assets with superior read performances.
Data Trak II - Cost-effective RFID
tag specifically designed for data
center solutions that can be read both
on- and off-metal.
Metal Skin smart-labels - The world’s
first, thin, flexible and printable family
of patented metal labels that work on
metallic and non-metallic assets.
Pico-on Plus - This flagship product is
one of the most popular RFID tags in
the IT asset management market due to
its outstanding size-to-performance
ratio.
Dennis Khoo, Brain behind Xerafy
Dennis Khoo founded Xerafy Ltd. in
2010, and serves as the company’s
CEO. A veteran in the smartcard and
RFID space, he brings with him more
than 20 years of senior management,
regional sales and business operation
experience to help steer the company
toward its mission of being the
industry leader in read-on-metal tags
and providing its global customers
with affordable, high performance tags
with the smallest form factor yet.
Mr. Khoo, a Singaporean, graduated
from the Electrical and Electronics
Engineering program at the National
University of Singapore, and has lived
and worked for more than 20 years in
Hong Kong and China. He was
responsible for the success of many
new businesses’ set up and growth
including Motorola, Schlumberger and
Inside Contactless throughout his
career. He served as Vice President of
Sales and General Manager of
Asia/Pacific for INSIDE Secure (also
known as Inside Technologies).
Previously, he worked as Sales
Director for Motorola’s Worldwide
Smart Card Solutions Division for Asia
Pacific, based out of Singapore, and as
Sales Director, North Asia, for
Schlumberger Smart Cards
Terminals, based in Hong Kong.
Future in the Offing
At Xerafy, they believe in
technological innovation which allows
them to challenge the boundaries of
what is available and viable for
providing greater safety, traceability
and efficiencies to the industries.
Mr. Khoo says, “We are excited about
the unlimited potential of RFID to
expand the ways to capture data and to
strengthen its role in the world of
Internet of Things (IoT) initiatives, as
our technology provides the foundation
for connecting all type of assets to the
network, regardless of the environment
in which those assets reside.”
Dennis Khoo
Founder CEO
| JULY 2016 | 41

IoT Business
Will Boost The
Economy In The
Next Decades
IoT Business
Will Boost The
Economy In The
Next Decades
-By José Antônio Scodiero, Director Founding Partner of FAST COMPANY BRAZIL
The world of the Internet of Things promises to be
the main engine of the global economy in the next
years. In developing countries, such as Brazil, the
opportunities will be even bigger. Considering the size of
the local market and the pressing need that Brazil has in
increasing the innovation rhythm, technology usage and
development, the country can already be seen as a big
global player by companies from this sector. In this
moment, the more accurate motto for companies that want
to act or are acting in Brazil is “Innovate or Die.”
After a cycle of more than 10 years of continuous growth,
that put the country in evidence on the global landscape as
part of the select group of so-called BRICs (Brasil, Russia,
India and China) and that stressed even more its leadership
in Latin America, Brazil is now entering, in the past two
years, a moment of political tension that has reﬂected
directly in the economy. The moment now is of reviewing
and restructuring. But in spite of the perception of some
foreign executives and entrepreneurs that this is not a good
time to invest in the country, it is clear that Brazil had a
virtuous cycle of many years and reached a higher level. All
this indicates that, for sure, not all is lost. Far from it. The
time is for opportunities.
With the stabilization of the smartphone market, there’s a
great potential for the technology industry - especially in
the semiconductors area - in business involving connected
cars, agriculture, livestock, smart cities, among others. To
fully use this opportunities, it is necessary to understand in
which ways it is possible to develop the best technological
solutions to different regions. And the solutions to problems
from different countries can only be found locally.
Investing in the right time and in the right moment
Despite the low participation of Brazil in the
semiconductors industry, the country has a great potential to
use the Internet of Things and to develop in this sector. It is
a ﬁeld in which no one has the advantage yet: we are,
theoretically, in the same level as United States and China.
Besides that, a chip to a sensor for IoT is cheaper and easier
to develop than one made for smartphones. Therefore, it is
CXO Standpoint
| JULY 2016 |42

Director - Founding Partner of FAST
COMPANY BRAZIL
With over 30 years of experience in areas
like information technology, personal
computing, semiconductors,
entrepreneurship and startups, José
Antônio Scodiero has already acted as a
high level executive in several big and
successful international corporations like:
IBM; Apple Computer; OkiData, where he
was president of the Brazilian subsidiary,
and more recently; AMD, leader in the
semiconductors segment, where he held
the position of Vice-President for the Latin
America region. José Antônio Scodiero is
graduated in Electronics Engineering with
specialization in hardware and
microelectronics and has an MBA in
Corporate Administrations by Fundação
Armando Álvares Penteado (FAAP).
As an entrepreneur, he founded lots of
startup companies since the 90’s, having
created his ﬁrst company when he was
only 24 years old. In 2009 he founded Fast
Company Brazil, with the objective of
catapulting multinational organizations,
from sectors like digital technology,
semiconductors and software that are
seeking to install subsidiaries in the
Brazilian and Latin American markets. In
2010 he obtained the certiﬁcation of Corporate Governance from the Brazilian Institute of Corporate Governance (IBGC)
and started acting as a consulting advisor in companies in 2011. In 2012, he became president of the task force of
semiconductors of AMCHAM - American Chamber for Brazil and USA. Still in 2012, Scodiero was also elected Director
of SBMICRO - Brazilian Society of Microelectronics, where he remains until the end of 2016.
less costly to invest in IoT.
In the technology world, the innovation
chain has inverted itself recently, with
the large domain of big multinational
companies giving space to startups and
new entrepreneurs. This movement
creates a pulverization of
opportunities. It is no longer something
concentrated, in the domain of few big
players like it used to be. There is
space for companies from outside the
country and also for the appearance of
new local players that can learn and
develop their own systems and foment
the industry.
The technology giants, that lost a wave
of opportunities that emerged with the
mobile business (smartphones, tablets
and M2M), now are moving rapidly so
they don’t miss out on the
opportunities that the IoT segment will
bring. There are several examples in
this direction and IBM is one of them,
since its announcement, in December
of 2015, to return to the consumer
electronics market, ten years after
selling its computer division to the
Chinese Lenovo. The problem is that
there are a lot of companies, big and
small, repeating the same strategies in
the search of its own space in the
technology market. This needs to
CXO Standpoint
| JULY 2016 | 43

change. The motto “Innovate or Die” also needs to be
applied in the planning.
IoT as a transforming agent of an economy
As well as in great transformations of the past, the
revolution caused by IoT will change the entire landscape
of the career scenario. It is estimated that in time, it will be
possible to see 20 to 30 million jobs migrate, and some
functions might disappear, thanks to robotics, intelligent
machines and artificial intelligence (AI), that will infiltrate
in new corporate areas and automate the positions that are
repetitive and transitional.
But what it seems like bad news is in fact a readaptation,
from work stations focused on operational to opportunities
in areas that demands data analysis, ability to solve
problems, think creatively, innovate and work within a
team. Nothing too distant from the profile that today is
comprehended as a good professional. It is an evolutionary
movement, driven by technology.
If the job openings in operational work stations tend to
drop, the opportunities to professionals that seek
qualification and even reinvention will grow a lot. It is a
market that, according to IDC, will grow about US$1, 7
trillion until 2020. This amount needs, and will be, shared
among the professionals that manage to keep up with the
demands of the market.
CXO Standpoint
| JULY 2016 |44

Insights Success The 10 Fastest Growing Data Center Solution Provider companies

Insights Success The 10 Fastest Growing Data Center Solution Provider companies

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Insights Success The 10 Fastest Growing Data Center Solution Provider companies