The document discusses the transformative potential of cloud platforms in enhancing digital experiences, particularly in sports and business sectors, highlighting how tools like Amazon Web Services can enable real-time data interaction for fans. Despite the advantages, the document notes a high failure rate in cloud migrations, primarily due to poor integration into broader business strategies and lack of comprehensive planning. It emphasizes the importance of leveraging cloud technology for improved security, application development, collaboration, and data-driven insights to stay competitive in the evolving digital landscape.

1. How You can Leverage Cloud Platforms to Transform
Digital Experience
The next time Kawhi Leonard misses a 3-pointer, you can criticize him backed with
accurate real-time data (shooting percentage) hovering over him.
Confused?
The LA Clippers move to improve the fan experience by choosing Amazon Web
Services (AWS)—a cloud platform—to be its primary cloud computing, machine
learning, and artificial intelligence provider for the CourtVision game-watching
platform will put the fans in control of viewing experience. AWS will enable viewers
to toggle across multiple modes with real-time data and augmented reality features.
“The combination of cloud computing and machine
learning has the potential to fundamentally redefine how
fans experience the sports they love.”– Mike Clayville, Vice
President of worldwide commercial sales at AWS
Innovating the customer experience powered by cloud technology is not just
restricted to sports organizations; rather, a cloud-powered future is disrupting
almost every business sector that is migrating toward remote infrastructure.
“Up to 60% of organizations will use an external service
provider’s cloud-managed service offering by 2022.”– Sid
Nag, research vice president at Gartner
However, a staggering number of cloud migrations fail: 37% of them fail. Big brands
like Twitter and Pinterest have experienced a cloud migration failure. Even the
UK-based bank TSB witnessed a cloud migration fiasco, forcing them to increase
interest payments to cover customer losses.

2. Why 37% of Cloud Migrations Fail?
There is a widespread chatter in Silicon Valley about cloud adoption going
mainstream. However, no one ever whispers about how and why cloud platform
adoptions fail to deliver seamless customer experience.
One of the main reasons businesses experience cloud adoption failure is because
they fail to integrate their cloud adoption plan as a vital part of their
broader business transformation strategy.
Gartner estimates that less than one-third of enterprises have a documented cloud
strategy.
When businesses migrate to the cloud, they often struggle to do a fundamental
engineering task right, which is to explore all the applications and figure out what
happens if they fail. Most enterprises are aware of basic practices involved in the
cloud platform adoption process. Still, the chances of hardware failure are inevitable
with massive data centers relying on thousands of servers.
“Give me six hours to chop down a tree and, I will spend
the first four sharpening the ax.”– Abraham Lincoln
During a project, as gigantic as cloud migration, planning is the critical factor that
paves the way for its successful adoption. If you embark upon your cloud adoption
journey with proper planning, you will definitely be able to enhance the digital
experience of your consumers.

3. How can Cloud Platforms Enhance Digital
Experience?
Cloud computing is an IT paradigm based on remote access to a shared pool of
computing resources. It is continuously evolving from a market disruptor to the
expected approach across all the industries in today’s digital era, thereby being one
of the valuable innovations in today’s IT and business strategies.
Cloud computing is the best way to turn rowdy ideas into functional software.
Forrester dubbed 2019 as the year of global enterprise adoption of cloud.
Before going ahead with a cloud platform integration process, all the CxOs need to
familiarize themselves with the benefits of adopting cloud platforms, learning
about cloud security, and understanding how successful cloud implementation
leads to delivery of seamless customer experience.
Here are the top reasons why moving your business to the cloud can help enhance
the digital experience.
Security
Most businesses have security concerns when it comes to the adoption of cloud
computing. Cloud security breaches constantly make news headlines.
Concerns about security have led some stakeholders to limit their organizational use
of cloud services. A study by Cloud Security Alliance suggests that the security of
data is the top concern for 73% of companies, thereby forcing them to hold back
cloud projects.

4. Cloud security breaches do happen. However, they are often framed with ambiguous
explanations. The reality is that most of the data thefts occur internally and are
performed by employees.
Gartner predicts that through 2020, 95% of cloud security failures will be the
customer’s fault.
When this is the case, then what will be a better place to keep sensitive information
safe than the cloud platform? The cloud security services allow you to protect your
data and monitor security-related activity, thereby enabling you to increase your
security posture in the cloud, deliver more agile IT, and lower costs.

5. 94% of businesses saw an improvement in security after switching to the cloud,
and 91% said the cloud makes it easier to meet government compliance
requirements.
Thus, rather than asking whether cloud adoption is secure or not, ask whether I am
using cloud computing securely or not?
Easy to Develop and Host Applications
Before cloud platforms, it was a job of software developers to buy, configure, and
maintain their own servers. Such tasks are a source of distraction and act as a hassle
in performing the core work of writing good code and release software securely and
quickly.
3M wanted to get rid of this issue when they came up with their own sets of
tools—Visual Attention Service—for their graphic designers. The organization
wanted these sets of tools available to its employees through a web-based
application. However, they were unsure about the demand that this step would
offer.
3M turned to the Windows Azure cloud platform to host their application, which
resulted in boosting their revenue by 50% and reducing the time to scale, format,
and upload an image from 15-to-20 seconds to 2-to-3 seconds.

6. The adoption of cloud technology offers benefits to companies by enabling them to
increase the scale and power of their IT and the speed at which the deployment
process undergoes. Moreover, it also eliminates administrative headaches and works
across devices, locations, and organizational boundaries.
Maximize Collaboration and Productivity
Companies existing in today’s global world have their offices spread across different
countries, cities, and continents. Thus, it is inevitable for them to face collaboration
problems and problems related to delivering information fast and securely at any
time. However, with cloud technology, it’s not a problem anymore.
With workplace breaking down into more remote, cloud platform adoption allows
your decentralized teams to access, edit, and share documents from anywhere and
in a better manner.
77% of businesses adopt a cloud communications platform because it supports
remote work.

7. For instance, to improve the knowledge capturing and sharing among its 1,30,000
employees, the consulting firm CSC, today called DXC Technology, turned to Jive: a
cloud-based collaboration software. Using this approach, the organization made Jive
available to all its employees.
The result was that more than 25,000 employees registered for the new cloud-based
resource, called C3, in just 20 weeks of experimentation. Eventually, the positive
results motivated the company to make C3 permanent.
Lem Lasher, the company’s President, and CIO said that C3 has been simply
stunning. It is the de-facto standard for how we collaborate. It’s the language of
the company.
Data-Driven Insights
With 97% of data sitting unused by organizations, finding a way to
utilize it is a holy-grail for enterprises in today’s digital era. Moreover, it
is estimated that 87% of organizations have low maturity levels in terms
of data analytics capabilities.
Thus, to leverage the high volumes of data and enable a scalable and
secure data infrastructure, organizations must turn to cloud-based
analytics.
The global cloud analytics market is expected to grow from US$11.272 billion in
2017 to US$37.816 billion by 2023 at a CAGR of 22.35%.

8. The CAGR of 22.35% is higher than the CAGR for any other industry. Seeing the
potential of the cloud analytics market, the tech-savvy leaders involved in the digital
transformation space are getting motivated to invest in cloud analytics.
Moreover, cloud providers these days are working upon algorithms that focus on
understanding, predicting, and influencing consumer behavior both offline and
online, as discussed above in the case of LA Clippers ‘CourtVision platform.’
source: www.businessinsider.in
Remember, unused data is a virtual goldmine. Thus, instead of sitting on a pile of
untapped and valuable data, start adopting a cloud platform to gain data-driven
insights, which will allow you to compete with the market leaders.
Conclusion
Cloud technology has rapidly entered today’s physital business world. And those
who restrain themselves in embracing it are at the highest risk to undergo dire
consequences of digital Darwinism—evolve or become extinct.
Cloud migration leveraging IaaS or PaaS or SaaS can significantly improve the digital
experience in the business world, which is becoming complex day by day. With cloud

9. adoption, your business gets an upper edge to stay above the chaos and be as
productive as possible.
A robust cloud strategy based upon your business and functional requirements can
help you reach the next levels of agility, security, resilience, and efficiency.
Source - https://www.netsolutions.com/insights/cloud-platform-enhancing-customer-experience/