This document contains quotes from industry professionals about the growing role and complexity of data in advertising. It also notes some key statistics about the rapid growth of data being created and analyzed. The opportunities mentioned include using customer behavior data, location and time data, and predictive models to improve targeting, engagement, and return on investment. However, 90% of the value of data is currently being lost due to an inability to organize, visualize and analyze it quickly enough. The document promotes a product called GeoSpock that enables real-time predictive campaign planning from large data sets and claims business benefits like improved insights, returns, and data storage cost reductions.

1. Mission Statement
Andy Smith

2. “Amazon’s behavioural data can
challenge or disprove a brand’s notions
of their own customers.”
Rob Norman GroupMo
“Useful advertising is a function of
relevance which in turn is a function of
time, place, context, cognitive
targeting and creation, and action-
ability, all of those points of relevance
are directed by data.”
Seth Dallaire Amazono

3. If you could change one thing about the
industry, what would it be?
“Making data complexity more
comprehensible. We're working on it.”
Gerry D’Angelo P&Go
“In today’s media environment, the
level of complexity driven by ad
tech is straining relationships
between advertisers and media
agencies.”
Sam Phillips OMGo

4. Growth of data creates issues and opportunities
90%
OF THE
WORLD’S DATA
WAS CREATED IN
THE LAST
2
YEARS
50X
GROWTH IN
DATA ANALYSIS
BY
2025
BY THEN
AVERAGE CONNECTED PERSON
INTERACTS EVERY
18
SECONDS
Opportunities
• Customer behavior
• Location & time
• Predictive models
• Better targeting
• Improved engagement
• Less wastage
• Better ROI

5. We are generating data faster than it can be
organized, visualized and analyzed...
90% of all data value is lost

6. Product Demo
GeoSpock enables real time predictive
campaign planning from extreme scale data sets
• x1000 scale for planning and reporting
Business benefits:
• Better insights in less time
• 15% + improvement on ROI
• Reduce data storage charges by 1/3rd

7. Demonstration: illumin∞

8. geospock.com