Marketing blind spots: Are you leaking money (and customers)?

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This month’s learning slot Jag will be hosting this month's learning slot on Marketing blind spots: Are you leaking money (and customers)? Where should you be placing your time and money when it comes to marketing? After all, you want to see some kind of return on your investment, and you want it as quickly as possible. Well, after 17 years of working with businesses of all sizes, our director, Jag, is going to be talking about some of the most common marketing blindspots that he’s spotted and helped businesses with. You’ll learn about: 💡The most common marketing blind spots we’ve seen over the years, and trust us, some of them are easy to fix 💡What you can do to overcome these blindspots 💡A framework to identify where these blindspots are in your marketing

Marketing

Sorry, marketing isn’t
an emergency service

It’s a series of activities done consistently
over time that makes it work

Social media
Networking
Email
Lead The sale!
Marketing
PPC
SEO

No of quotes Conversion rate
No of leads

No of quotes Conversion rate
No of leads
20 18 50%

You have a 60-70% success rate when
selling to an existing customer
5-20% to a new customer
Vs
Source: marketmetrics.com

They already know you
You already have a relationship
They already trust you
Existing clients

Specific
Measurable
Achievable
Realistic
Timed
S
M
A
R
T

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