At our latest 80/20 event marketing experts Jag Panesar and Matt Judd discussed five ways to understand your website data to gain more enquiries that'll help you achieve your business goals. They talked about: - Identifying the sources of traffic to your website to understand where your visitors are coming from. - Monitoring the performance of your landing pages and making sure the content aligns with the visitors' expectations. - Understanding standard events and creating events for important actions. - Connecting your search console and seeing what people are searching for to find your website. - Getting your data retention settings right. What is 80x20? As a business owner or marketing manager, your time is precious, we get it. That’s why we’ve combined networking and learning, all in the same calendar slot. Our 80x20 event is 40 minutes of networking, followed by a 20-minute learning session from one of our in-house marketing experts, followed by another 40 minutes of networking. A total of 80 minutes of networking and 20 minutes of learning.

1. 5 ways to
understand
your website
data to gain
more enquiries

2. Before we begin...
Let's see a show
of hands....

3. Google Analytics
Who's familiar with.....

4. Who's familiar with.....

6. Yes....
...is a pain in the bottom.

7. Getting traffic
to your
website
is one thing...

8. Converting it
into an
enquiry is
another...

9. And this, folks, is where
understanding your website
data comes in...

10. Website data is the collection, reporting and
analysis of your website's performance.
A definition of website data...

11. WHY?

12. Website data is
like having a car
dashboard for
your online
business

13. A dashboard
provides you
with real-time
information
about your
journey.

14. By understanding your
website analytics, you can:
Identify which parts of
your site are most popular
Identify where visitors are
dropping off
Understand which
marketing efforts are
generating the most
traffic

15. It can help you
drive your
business to
success.

16. Evaluate your performance
1
Understanding customers
2
Gain marketing insights
4
Optimise conversions
3
Making informed decisions
about marketing activity
5
Examples
of what
your
website
data can
help with:

17. Where do
you begin?

18. Identifying the
sources of traffic
to your website
Where are your visitors
coming from?
1

19. Where to find the data
Go to reports on the left-hand
side.
Navigate to Life Cycle, then to
Acquisition
Finally select Traffic acquisition

20. The different sources and what they mean

21. Why do
traffic
sources
matter?
You get to see what
channels are driving the
most traffic and where
to focus your
marketing efforts.

22. Monitoring the
performance of
your landing
pages
Make sure the content aligns with the
visitors' expectations.
2

23. How to find this....

31. Understanding
standard events
And creating events for
important actions.
3

32. Standard events Created events

33. Created by GA4 They are what GA4 tracks as
standard and see as useful
Standard events

34. Created by you They are what you see as a
conversion you want to
measure
Created events

35. Examples of created events
Contact form completions
Get a quote form completions
Click to call buttons
Email link clicks
Email newsletter sign ups

36. Basically, you
can track
anything that
is a link or a
button

37. Connecting your
search console
What are people searching for to find
your website?
4

38. What is Google
Search
Console?
A free service offered by
Google that helps you
monitor, maintain, and
troubleshoot your site's
presence in Google
Search results
See search queries
Optimise visibility of your
websites
Indexing is Google being aware of your website
What people are searching to find your website
e.g plumber Leeds
This is your SEO (search engine optimisation)
Check indexing status

39. Queries

40. Organic Search Traffic

41. How to connect Search Console to your GA4
Go to admin
Under the property column scroll down to product links
Click on Search Console Links
Then click link
Click confirm. Easy
1.
2.
3.
4.
5.

42. Getting your
data retention
settings right.
And finally...
5

45. £290,000 of quotes
generated in 2021
326 leads generated in
2022
87% increase in website
traffic in 12 months
Case study

46. Still need help?

47. You can access to 5 specialists
with over 40 years of combined
marketing experience.

48. We're here to help, support and guide.
You're Batman.
We'll be your Alfred.

49. Speak to any of the
team to learn more
about the Alfred service.

50. Follow us
/XpandMarketing
@Xpand_Marketing
/company/xpand-marketing
@xpandmarketing
Let's connect
www.xpandmarketing.co.uk