At our latest 80/20 event our Digital Marketing Manager and LinkedIn specialist, Danni shares some useful insights to help you get more leads from your LinkedIn. What is 80x20? As a business owner or marketing manager, your time is precious, we get it. That’s why we’ve combined networking and learning, all in the same calendar slot. Our 80x20 event is 40 minutes of networking, followed by a 20-minute learning session from one of our in-house marketing experts, followed by another 40 minutes of networking. A total of 80 minutes of networking and 20 minutes of learning.

1. 5 ways to
increase your
LinkedIn leads
Presented by Danni Johnson

2. LinkedIn is 277% more effective for lead
generation than other social media networks. Of
all leads generated from social media, 80% of B2B
leads come from LinkedIn.
Did you know...
HUBSPOT

3. 1
Make your
profile stand out
in search results

4. Tell your story in
your summary
Be careful with
buzzwords
List your skills and
take the tests
Spotlight
your services
Picking the
right picture
Use social proof -
Think credibility
Adding a
cover image
Create a headline
that hooks
Optimise your profile by...

5. Listing industry information—such as Internet, Financial
Services or Education Management —leads to up to 9x more
profile views and can help you get discovered up to 38x more
in recruiter searches, according to LinkedIn data.
Plus, adding something as simple as your location in your
profile can help you get up to 19x more profile views
LINKEDIN LEARNING 2020
Did you know?

6. Use a
commenting
strategy
2

8. 3
Get involved
in Groups

11. 4
Bypass the follower
button and
personalise your
connection request

12. Just be honest
Look for similarities in their profile
Connections in common
"I'd like to see more of your content"
Expanding my network
Both members of the same group
What should I say?

13. 5
Create quality
content with the
algorithm in mind

14. The tag
Hashtags
Call to action
The 'Trigger'
Post layout
The story line
There are 6 key ingredients in any content recipe...

15. "Quality Content + Algorithm Knowledge =
more reach for quality content
Result: 𝘀𝘄𝗲𝗲𝘁 𝘀𝗽𝗼𝘁, 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱
𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻" - Richard Van Der Blom

16. BONUS
Make your
company page a
consistent priority

17. Companies that post weekly see a 2x lift in engagement
AND
Those with completed and active pages get 11x lift in
clicks per follower
Did you know?
SOCIAL CHAMP

18. Follow us
/XpandMarketing
@Xpand_Marketing
/company/xpand-marketing
/xpandmarketing
Let's connect
www.xpandmarketing.co.uk