At our latest 80/20 event marketing expert Jag Panesar shared some useful insights on how to digitally connect your personal brand with your business brand. He talked about: - Where your personal brand should be prominent in the digital world - How to connect your personal brand to your business brand in the digital world - How to maximise interaction of your target audience with your business brand in the digital world - Evidence of how this has been achieved What is 80x20? As a business owner or marketing manager, your time is precious, we get it. That’s why we’ve combined networking and learning, all in the same calendar slot. Our 80x20 event is 40 minutes of networking, followed by a 20-minute learning session from one of our in-house marketing experts, followed by another 40 minutes of networking. A total of 80 minutes of networking and 20 minutes of learning.

1. Connecting your
personal brand
with your
business brand

2. What is 'personal brand?'

4. A definition of personal brand
"Your brand is what people
say about you when you're
not in the room"
Jeff Bezos, founder of Amazon

5. Ever heard the saying:
'People buy from people'?

6. ways to connect your
personal brand to
your business brand
3

7. 1
Tag your company
LinkedIn page in
personal LinkedIn
posts

8. Example
Tell your story and
connect it to
your LinkedIn
company page

9. 2
Make sure your
LinkedIn profile is
complete

10. Example
Include elements of
your company
branding in your
cover photo

11. Example
Talk about your
successes in relation
to your position in
the business

12. Example
Ensure your
experience section is
complete

13. 3 Create a LinkedIn
landing page

14. A bit of research...

15. What does this mean?

16. What does this mean?
You need to
convert
24% of people
into enquirers
on their first
website visit

17. What does this mean?
You need to
convert
24% of people
into enquirers
on their first
website visit
There is a risk
of losing the
other 76% to
competition
between
website visits

18. With the LinkedIn landing page, we achieved:

19. With the LinkedIn landing page, we achieved:
A 54% decrease in bounce rate
1

20. With the LinkedIn landing page, we achieved:
A 54% decrease in bounce rate
A 210% increase in pages viewed
per session (from 1.44 to 4.47)
1
2

21. With the LinkedIn landing page, we achieved:
A 54% decrease in bounce rate
A 210% increase in pages viewed
per session (from 1.44 to 4.47)
A 1142% increase in average
session time (from 26 seconds to
5 minutes, 23 seconds)
1
2
3

22. So, how does it work?

23. How it works...

24. How it works...

25. How it works...

26. The traditional LinkedIn website link
Website
home
page
Services
About People
Case
studies

27. The traditional LinkedIn website link
LinkedIn
landing
page
Strategy
Social
Case study
Case
studies
CTA

28. Want to know more about LinkedIn landing pages?

29. Follow us
/XpandMarketing
@Xpand_Marketing
/company/xpand-marketing
/xpandmarketing
www.xpandmarketing.co.uk
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