BuzzRE: Internet Marketing Strategy and Implementation
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Slides from BuzzRE event in Orange County California on 4/29/10. Includes presentations from Linsey Planeta, Jon Lansner, Dustin Luther, Stacey Harmon, Dale Chumbley, Robert Luna, Gahlord Dewald, Loren Nason, and Garron Selliken
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BuzzRE: Internet Marketing Strategy and Implementation
- 1. #BuzzRE Internet Marketing For Real Estate Professionals Featuring: Linsey Planeta, Jon Lansner, Dustin Luther, Stacey Harmon, Dale Chumbley, Robert Luna, Gahlord Dewald, Loren Nason, Garron Selliken, Robin Milonakis, Tyler Wood
- 2. @linsey Overview #BuzzRE 1.Jon Lansner: State of Real Estate 2.Dustin Luther: Agent Biz Cycle 3.Stacey Harmon: Marketing Tools 4.Dale Chumbley: Sphere Building 5.Robert Luna: Home Search 6.Gahlord Dewald: Optimization 7.Loren Nason: Productivity Tools 8.Garron Selliken: Leads to Clients
- 3. @linsey #BuzzRE Agent Rockstars Robin Milonakis Tyler Woods
- 4. @linsey Sponsors #BuzzRE Bob Fox, Escrow Leaders Sharon Whaley and Sandy Dow Fidelity National Home Warranty
- 5. @jonlan #BuzzRE State of Real Estate
- 6. @jonlan #BuzzRE Good Sales volume increasing modestly Stabilization of prices in lower-end markets Low mortgage rates Accommodating policy First-time buyers Return of investors
- 7. @jonlan #BuzzRE Bad Unemployment Slew of troubled owners Unknown supply overhang Demanding lenders Falling rents Challenging story to tell
- 8. @jonlan #BuzzRE Ugly Will rates rise before job market? Will multigenerational living stick? How long will consumer stay cheap? How will surplus of competition play out? How will consumers deal with information overload? What tools will make a difference?
- 9. @jonlan #BuzzRE Ugly Will rates rise before job market? Will multigenerational living stick? How long will consumer stay cheap? How will surplus of competition play out? How will consumers deal with information overload? What tools will make a difference?
- 10. Contact Me! Jon Lansner Orange County Register columnist/blogger Blog: http://ocregister.com/lansner Twitter: @jonlan Email: jlansner@ocregister.com Text message alerts: Text “RENEWS” to 21321
- 11. @tyr #BuzzRE Agent Biz Cycle Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 12. @tyr Strategy #1 #BuzzRE Community Sphere Clients Prospects
- 13. @tyr Strategy #2 #BuzzRE Consumers Clients Prospects
- 14. @tyr Strategy #3 #BuzzRE Community Sphere Consumers Clients Prospects
- 15. @tyr Strategy #3 #BuzzRE Community Lead Generation Sphere Consumers Clients Prospects
- 16. @tyr Strategy #3 #BuzzRE Community Lead Generation Sphere Consumers Clients Prospects Client Management
- 17. @tyr Strategy #3 #BuzzRE Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 18. @tyr Source of Business? #BuzzRE Referrals? Direct to Consumer?
- 19. @tyr Source of Business? #BuzzRE 60% Referrals? Direct to Consumer?
- 20. Contact me! Dustin Luther Twitter: @tyr http://4realz.net
- 21. @staceyharmon #BuzzRE Tip and Tricks for Today’s Social Farmer
- 22. @staceyharmon #BuzzRE Use the Right Tools
- 23. Geographic Farming Cold Calling or or Listings Sphere of Influence Agent Referrals Buyers or Relocation
- 25. @staceyharmon #BuzzRE Testimonial Driven Culture
- 29. Largest Websites in the World
- 32. Fan Pages (aka Business Page) Profile (aka Account or individual profile)
- 33. Fan Pages (aka Business Page) Profile (aka Account or individual profile) Community Pages
- 34. Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages
- 35. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages
- 36. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages Ads
- 37. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages Ads
- 38. Events Fan Pages (aka Business Page) Groups IT’S COMPLEX! Community Pages Profile (aka Account or individual profile) Ads
- 39. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages Ads
- 40. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages Ads
- 41. Events Fan Pages (aka Business Page) Groups Profile (aka Account or individual profile) Community Pages Ads
- 42. @staceyharmon #BuzzRE 365 Things to Do
- 43. Contact me! Stacey Harmon Twitter: @staceyharmon http://www.HarmonEnterprises.com http://www.AgentApplause.com
- 44. @dalechumbley #BuzzRE Sphere Building with Facebook
- 45. @dalechumbley #BuzzRE Sphere Building with Facebook
- 46. @dalechumbley #BuzzRE Are you Connected Now? If not… Why?
- 47. @dalechumbley Connect With Friends, #BuzzRE Family & Acquaintances Birthday videos What is it? Facebook chat
- 48. Reaching Your Community Those You Don’t Know… Yet
- 49. If you build it…
- 50. @dalechumbley Example of Success #BuzzRE Friday night: Email me Friday night: Respond Saturday morning: Set appointment Saturday afternoon: Confirm appointment Monday: View homes Wednesday: Write offer Friday: Under contract
- 51. Contact me! Dale Chumbley Twitter: @DaleChumbley Facebook: http://Facebook.com/DaleChumbley Facebook Page: http://365VancouverWA.com Email: dale@365VancouverWA.com
- 52. @rluna #BuzzRE Home Search Strategies that Work
- 53. @rluna #BuzzRE Success = message delivered
- 54. @rluna #BuzzRE It’s About The Experiences
- 55. @rluna #BuzzRE Common Sense Focus is on the Search
- 56. Contact me! Robert Luna Twitter: @RLuna http://www.diversesolutions.com/
- 57. @gahlord #BuzzRE Keys to Optimizing Your Web Marketing
- 58. They’re On Your Site Now What?
- 59. You spend time and money getting people to your site
- 60. Ways to Optimize the Performance of your Website: • Listen to your visitors • Look at your web analytics (and do stuff) • Behavioral testing
- 61. Behavioral Testing, an example: A/B Test
- 62. Behavioral Testing, an example: A/B Test
- 63. Contact me! Gahlord Dewald Twitter: @Gahlord http://ThoughtFaucet.com
- 64. @lorennason #BuzzRE 3 Tools that will make you a Better Agent
- 65. @lorennason #BuzzRE Google Apps No more outlook crashes Email, calendar & contacts - on ALL devices Multiple email addresses http://www.google.com/apps/
- 66. @lorennason #BuzzRE Cloud CMA No more boring CMA's Works on Mac's and PC's 100% web based - create anywhere http://cloudcma.com/
- 67. @lorennason #BuzzRE Drop Box 1 place to store your data Access from multiple machines and Phones Share files with others EASILY http://dropbox.com/
- 68. Contact me! Loren Nason Your Local Tech Twitter: @LorenNason http://www.yourlocaltech.com/
- 69. @garrons #BuzzRE The Moment an appointment is set
- 70. MPortlandRealEstate.com The Moment Increase Moments More SEO/SEM Traffic Showing Build Registration Requests Database Prospecting Identify active Database people through CRM
- 71. ModernHomesPortland.com The Moment Increase Moments Be in the Sphere community more -- Referral Online and offline Direct Additional Inquiries compelling content Prospecting Create niche Sign-ups specific articles Earn organic traffic
- 72. ClaireWidmark.com The Moment Increase Moments Be in the Sphere community more -- Referral Online and offline “In real life” Sharing interests marketing and activities
- 73. @garrons Questions to Ask #BuzzRE Be proactive & leverage your strengths Where do my appointments come from now? How could I reach more people? Is my message appropriate? Are there more/better ways to connect? How do I ask for business in a way that works for me and them?
- 74. Creating Leverage Utilize supportive technology
- 75. Contact me! Garron Selliken HomeQuest, M Realty Twitter: @garrons http://homequestgroup.com/custom- wordpress-site-design-examples/
- 76. @tyr #BuzzRE The A.B.C. Community Lead Generation Sphere Building Sphere Consumers Clients Prospects Client Management
- 77. #BuzzRE Conversation Robin Milonakis http://www.robinmilonakis.com/ http://www.facebook.com/RobinMilonakisGroup Tyler Wood http://www.thetimwoodgroup.com/blog/ Twitter: @tylerwood
- 78. Contact me! Linsey Planeta M Realty, Orange County http://ocrealestatevoice.com/
- 79. “One More!” Successful Hub Baseline 1. Proud of It 2. Dynamic Content 3. Home Search 4. Ability to Prospect Check out examples at: http://homequestgroup.com/custom- wordpress-site-design-examples/
Editor's Notes
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.
- How do you get your business today? Properly branding yourself in these channels will equal leads. If you want to go straight to lead generation, write a note. Pick up the phone. Go golfing. Do open houses. Forget all of this.