This document outlines 10 key marketing concepts from Chapter 2 of a book on developing marketing strategies and plans. The concepts include the 3 V's approach to marketing, levels of a marketing plan, core business processes, competitive spheres, product versus market orientation, dimensions that define a business, Ansoff's product-market expansion grid, marketing plan contents, Porter's generic strategies, and categories of marketing alliances. Examples and brief explanations are provided for each concept.
The document discusses two key marketing concepts: the 3 V's approach to marketing and levels of a marketing plan. The 3 V's approach involves defining customer needs, identifying unmet needs, and developing value, variety and visibility. A marketing plan has both a strategic level, which defines the message content and target audience, and a tactical level, which focuses on message delivery through specific channels and materials. Together these concepts provide a framework for developing effective marketing strategies and plans.
New product development and launch consultancy.
Relaunch of existing products and brands with USP.
processed Food & Beverage categories.
Contact 9049094060
Marketing- Strama Linkage awareness has been spearheaded by Prof. Frank Roa of the AGSB Marketing Cluster for many years. Choosing the right company and creating a marketing plan should start in Marketing Management classes!
Reason & Sales Decline of an Existing Company(A Case Study of Gaco Pharmaceut...Maruf Ahmed
This document discusses the sales decline of Gaco Pharmaceutical in Bangladesh. It identifies several key reasons for the decline, including a shortage of workers, lack of production, insufficient publicity, and untrained salesmen. It provides data showing Gaco's decreasing production levels over recent years. Recommendations include increasing the workforce, expanding production facilities, improving publicity, and better training salespeople. The summary concludes that if Gaco addresses these issues, it could regain its position in Bangladesh's pharmaceutical industry.
The document discusses marketing strategies for market followers and niche players. It outlines several strategic options for followers, including being a counterfeiter, imitator/cloner, or adaptor of the market leader's products. It suggests that followers keep costs low and offer quality products. For niche players, the document defines a niche market and provides examples. It then describes six niche strategies such as being an end-user specialist, vertical level specialist, customer size specialist, specific customer specialist, product line specialist, or event specialist.
This document contains questions and answers about branding concepts from Chapter 9 of a textbook on creating brand equity. It discusses key branding elements like brand names and symbols. It also addresses topics like brand extension, brand portfolios, and how marketing activities can build brand equity. Specific examples are provided about how hospitals, pharmaceutical companies, and retailers apply these branding strategies.
This document outlines strategies for tapping into global markets, including choosing an entry strategy and mode of entry, adapting a marketing strategy using the 4Ps (product, promotion, price, and place), and applying strategies locally in a medical practice. It discusses factors to consider for the entry strategy like market attractiveness and competitive advantage. Modes of entry include exporting, licensing, joint ventures, direct investment, and acquisitions. The marketing mix must find the right balance between standardization and adaptation in different markets. Pricing strategies must account for tariffs and transportation costs. Distribution strategies use the whole channel concept. Local medical practice strategies adapt standard care to unique patient needs.
The document discusses different types of international pricing policies. It describes export or free market pricing where firms independently determine prices based on supply and demand factors. Administered pricing aims to reduce price competition by coordinating prices between competitors, governments, or international agreements. Transfer pricing refers to prices charged between subsidiaries of a multinational corporation. Foreign market pricing sets prices within foreign markets based on local demand, costs, competition and other factors. The document provides examples and details on various international pricing strategies and constraints.
The document discusses two key marketing concepts: the 3 V's approach to marketing and levels of a marketing plan. The 3 V's approach involves defining customer needs, identifying unmet needs, and developing value, variety and visibility. A marketing plan has both a strategic level, which defines the message content and target audience, and a tactical level, which focuses on message delivery through specific channels and materials. Together these concepts provide a framework for developing effective marketing strategies and plans.
New product development and launch consultancy.
Relaunch of existing products and brands with USP.
processed Food & Beverage categories.
Contact 9049094060
Marketing- Strama Linkage awareness has been spearheaded by Prof. Frank Roa of the AGSB Marketing Cluster for many years. Choosing the right company and creating a marketing plan should start in Marketing Management classes!
Reason & Sales Decline of an Existing Company(A Case Study of Gaco Pharmaceut...Maruf Ahmed
This document discusses the sales decline of Gaco Pharmaceutical in Bangladesh. It identifies several key reasons for the decline, including a shortage of workers, lack of production, insufficient publicity, and untrained salesmen. It provides data showing Gaco's decreasing production levels over recent years. Recommendations include increasing the workforce, expanding production facilities, improving publicity, and better training salespeople. The summary concludes that if Gaco addresses these issues, it could regain its position in Bangladesh's pharmaceutical industry.
The document discusses marketing strategies for market followers and niche players. It outlines several strategic options for followers, including being a counterfeiter, imitator/cloner, or adaptor of the market leader's products. It suggests that followers keep costs low and offer quality products. For niche players, the document defines a niche market and provides examples. It then describes six niche strategies such as being an end-user specialist, vertical level specialist, customer size specialist, specific customer specialist, product line specialist, or event specialist.
This document contains questions and answers about branding concepts from Chapter 9 of a textbook on creating brand equity. It discusses key branding elements like brand names and symbols. It also addresses topics like brand extension, brand portfolios, and how marketing activities can build brand equity. Specific examples are provided about how hospitals, pharmaceutical companies, and retailers apply these branding strategies.
This document outlines strategies for tapping into global markets, including choosing an entry strategy and mode of entry, adapting a marketing strategy using the 4Ps (product, promotion, price, and place), and applying strategies locally in a medical practice. It discusses factors to consider for the entry strategy like market attractiveness and competitive advantage. Modes of entry include exporting, licensing, joint ventures, direct investment, and acquisitions. The marketing mix must find the right balance between standardization and adaptation in different markets. Pricing strategies must account for tariffs and transportation costs. Distribution strategies use the whole channel concept. Local medical practice strategies adapt standard care to unique patient needs.
The document discusses different types of international pricing policies. It describes export or free market pricing where firms independently determine prices based on supply and demand factors. Administered pricing aims to reduce price competition by coordinating prices between competitors, governments, or international agreements. Transfer pricing refers to prices charged between subsidiaries of a multinational corporation. Foreign market pricing sets prices within foreign markets based on local demand, costs, competition and other factors. The document provides examples and details on various international pricing strategies and constraints.
The document discusses several Moon landing conspiracy theories, including that the Apollo astronauts did not actually land on the Moon. It summarizes the key evidence and explanations provided by NASA to counter these theories. This includes analyses of moon rocks brought back, photos showing flag waving and shadows, and explanations for the lack of stars and crater formation. The document aims to analyze these theories and photos in detail to convince readers that the Moon landings were in fact real achievements by NASA, not staged events.
The document outlines basic marketing and sales concepts. It provides house rules for discussion including being open-minded and respecting others. The objectives are to learn basic sales and marketing concepts like the sales process, prospecting, and communication. Marketing is defined as the process of getting the right goods to the right people through the right channels. The elements of the marketing mix are product, price, place, and promotion. The sales process involves prospecting, researching, approaching, presenting, handling objections, and closing. Effective communication, questioning, and presenting are also discussed.
This document provides an overview of business concepts including:
- The role of businesses in providing goods and services to earn a profit, while non-profits focus on causes rather than profit.
- How businesses have evolved from an entrepreneurship era to today's relationship era, driven by changes in technology, globalization, and customer expectations.
- The key factors of production that businesses rely on including entrepreneurship, natural resources, human resources, and capital.
- The dynamic business environment influenced by economic, competitive, social, technological, and global forces, requiring businesses to adapt and change.
- How current trends like the rise of China, technology, and globalization are impacting careers.
The document defines key marketing terms and concepts including:
- Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves identifying customer needs, wants, and demands and offering products/services to satisfy them through an exchange.
- A market is the set of actual and potential customers, and marketing management is choosing target markets and building profitable relationships with them.
- The four main concepts in marketing are the production, product, selling, and marketing concepts.
- Direct selling involves personal, one-to-one contact between manufacturer and consumer while direct marketing uses direct communication to generate a response like an order or store visit.
The document summarizes 10 learning questions from a chapter about creating customer value, satisfaction, and loyalty. It discusses how customers make choices based on recommendations and value, and that customer-perceived value is determined by products, services, personnel, and image. It also addresses how building customer value is important for businesses to create loyal, long-term customers and avoid dissatisfaction that can result from unmet expectations. The document concludes with questions about customer relationship management, database marketing, and the functions of data warehousing and data mining.
The document provides a summary of learning questions for various marketing-related chapters. It includes questions about defining marketing, developing marketing strategies and plans, gathering market information and scanning the environment, conducting marketing research and forecasting demand, creating customer value and satisfaction, analyzing consumer markets, and more. Several questions are improved upon or have their concepts explained further.
This document contains 10 learning questions from Chapter 5 on creating customer value, satisfaction, and loyalty. It discusses key concepts like profit tiers for customers, customer perceived value, customer satisfaction, the customer development process, customer profitability, building customer loyalty, and using customer databases. The questions cover topics such as determining which customers should receive offers, building long-term customer relationships, and focusing on high-value customers.
The document contains questions and answers related to Philip Kotler's 22 marketing management chapters. It includes questions on topics such as the major competitive spheres, components of a marketing information system, factors influencing consumer behavior, components of brand equity, characteristics of services, levels of retail service, stages of internationalization, types of marketing control, and media used to reach teenage markets.
Top 10 questions chapter 2 developing marketing strategies and plans silubricosue_silubrico
The document discusses key concepts from marketing strategies and plans. It provides examples to explain strategic and tactical marketing plans, Porter's three generic strategies of overall cost leadership, differentiation and focus. It also defines marketing alliances and the major competitive spheres that companies operate in, including industry, geography, vertical channels, market segments and products.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Top 10 Question from Ch 6 of Kotler's Marketing Management Bookzennia
The document contains a set of learning questions and answers about factors that influence consumer behavior such as cultural, social, personal, and behavioral influences. It also discusses concepts like reference groups, subculture influences, brand personality, motivation theories, consumer decision making processes, and how consumers use and dispose of products.
Income Taxation - Answer key (6th Edition by Valencia)- Chapter 3Magnolia Raz
This document provides the suggested answers to problems in Chapter 3 of the textbook "Income Taxation 6th Edition" by Valencia & Roxas. The chapter problems relate to determining taxable income and applying the concepts of cash basis versus accrual basis accounting. Some key points covered:
- Problems distinguish between taxable vs. non-taxable income such as gifts/inheritances.
- Questions test understanding of residency status and whether income is taxable in the Philippines.
- Multiple choice and true/false questions assess knowledge of income concepts like capital gains, business income, compensation.
- Problems work through calculations and accounting methods for contractors, farmers, traders to determine reportable taxable income
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
This document lists important marketing questions that could be asked in exams. It covers questions ranging from basic concepts like marketing, market and exchange to more advanced topics like marketing mix, product portfolio, and buyer adoption process. The questions are organized into different sections for 3 mark, 5 mark and 7 mark questions. They provide an overview of the key topics and issues that marketing students need to be familiar with.
Mgt501 mega solved_file_for_exam_www.vustudents.netInder Samant
This document contains 20 multiple choice questions about human resource management. The questions cover topics such as recruitment, selection, training, performance management, compensation and benefits, employee development, and organizational behavior. The questions are designed to test understanding of key concepts in human resource management. For each question, readers are asked to select the single best answer from the four options provided.
15 important marketing interview questionsSaurabh Mhase
Marketing involves identifying customer needs and designing products to fulfill those needs. There are several key marketing concepts:
1) Positioning involves creating a distinct impression of a product/service in customers' minds. A positioning map visually represents customer perceptions of competing brands.
2) When marketing goods, the 4 Ps are emphasized: product, price, place, promotion. When marketing services, there are additional factors like process, physical evidence, and people.
3) Segmentation involves dividing the market into subgroups with similar needs. Target marketing focuses on selecting specific subgroups to target. The target group is the specific segment being targeted, while the target audience refers more broadly to the intended recipients of marketing messages.
Marketing Management Book kotler(summary)Kavery Gupta
The document provides an overview of key marketing concepts including the marketing mix, segmentation, product life cycle, pricing strategies, distribution channels, integrated marketing communications, sales management, and international marketing. It also outlines the steps in developing an effective marketing plan, including performing a situation analysis, defining objectives and strategies, developing financial projections, and establishing controls for implementation and evaluation.
Top 52 marketing manager interview questions and answers pdfHippieShake789
This document provides an ebook on marketing manager interview questions and answers. It includes 52 marketing manager interview questions with answers in PDF format. It also provides 12 tips to prepare for a marketing manager interview. Additional resources are listed, including ebooks, blog posts, and websites with job interview questions, answers, and tips. Sample marketing manager interview questions covered include telling about yourself, career goals, weaknesses, strengths, reasons for leaving previous jobs, why the employer should hire you, accomplishments, expectations for the first 90 days, salary expectations, and questions to ask the employer.
Summary of kotler's marketing management bookSasquatch S
This document provides an overview of Philip Kotler's book on marketing management. It discusses 1) the scope and tasks of marketing, including the different types of markets and decisions that marketers face, 2) core marketing concepts like segmentation, targeting, and positioning, and 3) marketing tools such as the marketing mix and relationship marketing. The summary covers the key topics addressed in Kotler's work on developing customer value and managing the total marketing effort.
This document contains 32 multiple choice questions about analyzing consumer markets from a chapter on the topic. The questions cover concepts like consumer behavior, market segmentation, subcultures, reference groups, and psychological factors that influence consumer decision making such as motivation, perception, learning, and memory. Sample questions assess understanding of topics like social classes, generational cohorts, lifestyle influences, and psychological theories including Maslow's hierarchy of needs.
This document contains questions and answers about marketing strategies and plans. It discusses the 3 V's approach to marketing, Porter's generic strategies, Ansoff's product-market expansion grid, and categories of marketing alliances. The document is a study guide for a marketing exam containing multiple choice questions about key marketing concepts and frameworks.
The document outlines 10 key marketing concepts related to new product development and adoption. It discusses ideas generation, screening, concept development/testing, marketing strategy development, business analysis, product development, market testing, commercialization, and the stages of consumer adoption. For each concept, it provides brief explanations and examples.
The document discusses several Moon landing conspiracy theories, including that the Apollo astronauts did not actually land on the Moon. It summarizes the key evidence and explanations provided by NASA to counter these theories. This includes analyses of moon rocks brought back, photos showing flag waving and shadows, and explanations for the lack of stars and crater formation. The document aims to analyze these theories and photos in detail to convince readers that the Moon landings were in fact real achievements by NASA, not staged events.
The document outlines basic marketing and sales concepts. It provides house rules for discussion including being open-minded and respecting others. The objectives are to learn basic sales and marketing concepts like the sales process, prospecting, and communication. Marketing is defined as the process of getting the right goods to the right people through the right channels. The elements of the marketing mix are product, price, place, and promotion. The sales process involves prospecting, researching, approaching, presenting, handling objections, and closing. Effective communication, questioning, and presenting are also discussed.
This document provides an overview of business concepts including:
- The role of businesses in providing goods and services to earn a profit, while non-profits focus on causes rather than profit.
- How businesses have evolved from an entrepreneurship era to today's relationship era, driven by changes in technology, globalization, and customer expectations.
- The key factors of production that businesses rely on including entrepreneurship, natural resources, human resources, and capital.
- The dynamic business environment influenced by economic, competitive, social, technological, and global forces, requiring businesses to adapt and change.
- How current trends like the rise of China, technology, and globalization are impacting careers.
The document defines key marketing terms and concepts including:
- Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves identifying customer needs, wants, and demands and offering products/services to satisfy them through an exchange.
- A market is the set of actual and potential customers, and marketing management is choosing target markets and building profitable relationships with them.
- The four main concepts in marketing are the production, product, selling, and marketing concepts.
- Direct selling involves personal, one-to-one contact between manufacturer and consumer while direct marketing uses direct communication to generate a response like an order or store visit.
The document summarizes 10 learning questions from a chapter about creating customer value, satisfaction, and loyalty. It discusses how customers make choices based on recommendations and value, and that customer-perceived value is determined by products, services, personnel, and image. It also addresses how building customer value is important for businesses to create loyal, long-term customers and avoid dissatisfaction that can result from unmet expectations. The document concludes with questions about customer relationship management, database marketing, and the functions of data warehousing and data mining.
The document provides a summary of learning questions for various marketing-related chapters. It includes questions about defining marketing, developing marketing strategies and plans, gathering market information and scanning the environment, conducting marketing research and forecasting demand, creating customer value and satisfaction, analyzing consumer markets, and more. Several questions are improved upon or have their concepts explained further.
This document contains 10 learning questions from Chapter 5 on creating customer value, satisfaction, and loyalty. It discusses key concepts like profit tiers for customers, customer perceived value, customer satisfaction, the customer development process, customer profitability, building customer loyalty, and using customer databases. The questions cover topics such as determining which customers should receive offers, building long-term customer relationships, and focusing on high-value customers.
The document contains questions and answers related to Philip Kotler's 22 marketing management chapters. It includes questions on topics such as the major competitive spheres, components of a marketing information system, factors influencing consumer behavior, components of brand equity, characteristics of services, levels of retail service, stages of internationalization, types of marketing control, and media used to reach teenage markets.
Top 10 questions chapter 2 developing marketing strategies and plans silubricosue_silubrico
The document discusses key concepts from marketing strategies and plans. It provides examples to explain strategic and tactical marketing plans, Porter's three generic strategies of overall cost leadership, differentiation and focus. It also defines marketing alliances and the major competitive spheres that companies operate in, including industry, geography, vertical channels, market segments and products.
Marketing for Startups: The Most Important QuestionSeth Cargiuolo
Many early-stage start-ups find themselves strapped for cash and focused on getting their product ready to ship, and don't always have the budget or time to devote to marketing. When they need to explain and pitch their product, service, and brand to customers, investors or potential hires, they tend to fall back on explaining the features and benefits - which is the wrong path to tread.
This deck accompanied a talk I gave to early-stage and funded start-ups about the importance of having a clear, compelling story to tell to customers, investors, and potential talent. I cover how "story" fits in to the marketing process, examples of how important the story is, the importance of emotional connection, and ways to begin assembling a marketing strategy.
The presentation was given at FShareX (Founders Share Exchange) in March, 2015 at a session entitled "Demystifying Marketing for Startups".
FShareX is a monthly meetup of start-ups where entrepreneurs share their stories and knowledge to help their firms and others succeed.
Top 10 Question from Ch 6 of Kotler's Marketing Management Bookzennia
The document contains a set of learning questions and answers about factors that influence consumer behavior such as cultural, social, personal, and behavioral influences. It also discusses concepts like reference groups, subculture influences, brand personality, motivation theories, consumer decision making processes, and how consumers use and dispose of products.
Income Taxation - Answer key (6th Edition by Valencia)- Chapter 3Magnolia Raz
This document provides the suggested answers to problems in Chapter 3 of the textbook "Income Taxation 6th Edition" by Valencia & Roxas. The chapter problems relate to determining taxable income and applying the concepts of cash basis versus accrual basis accounting. Some key points covered:
- Problems distinguish between taxable vs. non-taxable income such as gifts/inheritances.
- Questions test understanding of residency status and whether income is taxable in the Philippines.
- Multiple choice and true/false questions assess knowledge of income concepts like capital gains, business income, compensation.
- Problems work through calculations and accounting methods for contractors, farmers, traders to determine reportable taxable income
Marketing management module 1 important questions of marketing mba 1st sem...Babasab Patil
This document lists important marketing questions that could be asked in exams. It covers questions ranging from basic concepts like marketing, market and exchange to more advanced topics like marketing mix, product portfolio, and buyer adoption process. The questions are organized into different sections for 3 mark, 5 mark and 7 mark questions. They provide an overview of the key topics and issues that marketing students need to be familiar with.
Mgt501 mega solved_file_for_exam_www.vustudents.netInder Samant
This document contains 20 multiple choice questions about human resource management. The questions cover topics such as recruitment, selection, training, performance management, compensation and benefits, employee development, and organizational behavior. The questions are designed to test understanding of key concepts in human resource management. For each question, readers are asked to select the single best answer from the four options provided.
15 important marketing interview questionsSaurabh Mhase
Marketing involves identifying customer needs and designing products to fulfill those needs. There are several key marketing concepts:
1) Positioning involves creating a distinct impression of a product/service in customers' minds. A positioning map visually represents customer perceptions of competing brands.
2) When marketing goods, the 4 Ps are emphasized: product, price, place, promotion. When marketing services, there are additional factors like process, physical evidence, and people.
3) Segmentation involves dividing the market into subgroups with similar needs. Target marketing focuses on selecting specific subgroups to target. The target group is the specific segment being targeted, while the target audience refers more broadly to the intended recipients of marketing messages.
Marketing Management Book kotler(summary)Kavery Gupta
The document provides an overview of key marketing concepts including the marketing mix, segmentation, product life cycle, pricing strategies, distribution channels, integrated marketing communications, sales management, and international marketing. It also outlines the steps in developing an effective marketing plan, including performing a situation analysis, defining objectives and strategies, developing financial projections, and establishing controls for implementation and evaluation.
Top 52 marketing manager interview questions and answers pdfHippieShake789
This document provides an ebook on marketing manager interview questions and answers. It includes 52 marketing manager interview questions with answers in PDF format. It also provides 12 tips to prepare for a marketing manager interview. Additional resources are listed, including ebooks, blog posts, and websites with job interview questions, answers, and tips. Sample marketing manager interview questions covered include telling about yourself, career goals, weaknesses, strengths, reasons for leaving previous jobs, why the employer should hire you, accomplishments, expectations for the first 90 days, salary expectations, and questions to ask the employer.
Summary of kotler's marketing management bookSasquatch S
This document provides an overview of Philip Kotler's book on marketing management. It discusses 1) the scope and tasks of marketing, including the different types of markets and decisions that marketers face, 2) core marketing concepts like segmentation, targeting, and positioning, and 3) marketing tools such as the marketing mix and relationship marketing. The summary covers the key topics addressed in Kotler's work on developing customer value and managing the total marketing effort.
This document contains 32 multiple choice questions about analyzing consumer markets from a chapter on the topic. The questions cover concepts like consumer behavior, market segmentation, subcultures, reference groups, and psychological factors that influence consumer decision making such as motivation, perception, learning, and memory. Sample questions assess understanding of topics like social classes, generational cohorts, lifestyle influences, and psychological theories including Maslow's hierarchy of needs.
This document contains questions and answers about marketing strategies and plans. It discusses the 3 V's approach to marketing, Porter's generic strategies, Ansoff's product-market expansion grid, and categories of marketing alliances. The document is a study guide for a marketing exam containing multiple choice questions about key marketing concepts and frameworks.
The document outlines 10 key marketing concepts related to new product development and adoption. It discusses ideas generation, screening, concept development/testing, marketing strategy development, business analysis, product development, market testing, commercialization, and the stages of consumer adoption. For each concept, it provides brief explanations and examples.
The document discusses the role of a merchandiser in product development. It describes the product development process, which involves idea generation, screening, development, marketing strategy, business model development, production, market testing, and commercialization. A merchandiser's responsibilities include market research, coordinating with manufacturers to develop products, presenting trends to management, developing new products and feasibility studies, communicating with customers, and resolving issues to successfully take a product from concept to market. Effective merchandisers are creative and analytical, able to conceptualize and evaluate new ideas objectively, and have skills in marketing, research, and planning.
new product development and product life-cycle strategies sabaAkhan47
This document summarizes key concepts from Chapter 9 of Principles of Marketing related to new product development and the product lifecycle. It discusses the 8 steps of the new product development process from idea generation to commercialization. It also outlines the 4 stages of the product lifecycle - introduction, growth, maturity, and decline - and how marketing objectives and tactics should be adapted for each stage. Finally, it emphasizes the importance of customer-centered development, team-based approaches, and systematic processes for successful new product development.
The document discusses marketing strategies and plans, including Ansoff's product-market expansion grid. It provides an example question asking which strategy involves developing new markets for current products. The document indicates the answer is market development strategy. Additionally, it discusses Porter's three generic strategies of cost leadership, differentiation, and focus.
The document discusses new product development and product life cycle strategies. It describes the 8 major steps in new product development: 1) idea generation, 2) idea screening, 3) concept development, 4) marketing strategy, 5) business analysis, 6) product development, 7) test marketing, and 8) commercialization. It also outlines the typical stages in a product's life cycle: introduction, growth, maturity, and decline. Strategies are discussed for each stage of the product life cycle.
The document discusses new product development and the product life cycle. It defines new product development and lists the typical stages in the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also describes the typical stages in a product life cycle as introduction, growth, maturity, and decline. It explains how marketing strategies should change during each stage of the product life cycle.
Ideazfirst will represent 9 steps of Brand Management. Please email us with your name and company name to sales@ideazfirst.com for a downloaded copy of this presentation.
The document discusses key concepts from a marketing management textbook chapter on introducing new market offerings. It provides examples of:
1. Seven ways to draw new ideas from customers, including encouraging customers to change or improve products.
2. Aspects of the concept development process, including three questions asked to define target customers and benefits.
3. Components of the marketing strategy development process, including price, distribution strategy, and marketing budget.
New-Product Development and Life-Cycle StrategiesMehmet Cihangir
The document discusses new product development and the product life cycle. It describes the 8 stages of new product development as idea generation, screening, concept development, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also outlines the 5 stages of the product life cycle as development, introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the product life cycle.
The document discusses new product development and the product life cycle. It describes the 8 stages of new product development as idea generation, screening, concept development, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also outlines the 5 stages of the product life cycle as development, introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the product life cycle.
This document discusses improved questions for various marketing concepts chapters. It provides revised questions and explanations for chapters on new consumer capabilities, Ansoff's product-market expansion grid, marketing alliances, marketing information systems, probability and nonprobability samples, and others. The questions are improved from their original form by adding more context and explanation.
This document outlines the key steps in a new product development process: 1) idea generation from internal and external sources, 2) idea screening to select good ideas and drop poor ones, 3) concept development and testing of product concepts, 4) developing a marketing strategy, 5) business analysis of sales projections, 6) product development and testing of prototypes, 7) test marketing in realistic markets, and 8) commercialization including deciding on introduction timing and place. The goal is to understand customers, develop products with superior value, and successfully bring new products to market through a systematic process.
1. The document discusses new product development and the product life cycle. It outlines the stages of new product development which include idea generation, screening, concept development, marketing strategy development, business analysis, product development, test marketing and commercialization.
2. It also describes the five stages of the product life cycle as product development, introduction, growth, maturity and decline. Marketing strategies are tailored to each stage of the product life cycle.
3. The life cycle concept can be applied to products, product classes and brands. However, using it to forecast performance or develop strategies has limitations as not all products follow the same cycle.
The document discusses new product development and a product's life cycle. It describes the typical stages in new product development as idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also outlines the stages in a product's life cycle as development, introduction, growth, maturity, and decline. The document provides strategies for marketing a product through each stage of its life cycle.
Dr. ibha Rani_ New product Development.pptxIbhaRani
The document outlines the 8 stages of new product development: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, 7) test marketing, and 8) commercialization/launch. It discusses each stage in detail and notes that new product development is necessary for companies to adapt to changing customer needs, competition, and technology. However, many new products fail due to issues in understanding the market, flaws in the product itself, or weak execution of the marketing strategy.
New-Product Development and Life-Cycle Strategies.pptDrMoizAkhtar
1) The document discusses new product development strategies and the product life cycle. It describes the stages of new product development as idea generation, screening, concept development, marketing strategy development, business analysis, product development, test marketing, and commercialization.
2) It also outlines the five stages of the product life cycle as product development, introduction, growth, maturity, and decline. Marketing strategies are tailored to each stage, such as using early adopters and penetration pricing in growth.
3) The goals are to learn how companies develop new product ideas, understand the new product development process, know the stages of the product life cycle, and realize how marketing strategies change during the cycle.
Similar to Top10 ch2-developing-marketing-strategies-and-plans-andrada v1 (20)
1. Generics Pharmacy's target market is people aged 18-65 from social classes B, C, D, and E who want affordable yet high-quality medicines.
2. Consumers want good quality medicines at affordable prices. Generics Pharmacy competes with stores like Mercury Drug but offers more accessible generic drugs.
3. The generic drug market in the Philippines is estimated at $1.2 billion based on surveys showing 55% of Filipinos using generic medicines.
This document outlines Steven Michael Y. Andrada's 20-year marketing plan as a nurse. It includes his vision, values, skills and experience. The plan details how he will provide 24-hour monitoring and 175,200 hours of nursing care over the next 20 years. By 2031, his goals are to be married with 4 children, have an MBA, own a home, travel the world, be financially stable, and establish a foundation to help the less fortunate. The plan aims to glorify God in all aspects of his life and career.
Andrada, steven michael v54 10 step marketing plan generics pharmacySteven Michael Andrada
The marketing plan targets all ages from classes C, D and E who want affordable, safe and effective medicines. The primary competitors are Mercury Drugstore, Southstar Drug, and Botica ng Bayan. The opportunity lies in making medications more accessible. The market size is estimated at $1.1 billion. The marketing mix for Generics Pharmacy includes affordable generic medicines priced 50% lower, promotions through advertising and events, a nationwide store presence, and a strategy as a niche leader providing quality medicines.
This document contains sample questions and answers from chapters of Philip Kotler's book on marketing management. It provides multiple choice questions related to concepts from each chapter, such as the key factors influencing consumer behavior, the components of a marketing information system, levels of target marketing, and components of brand equity. The questions are intended as a learning tool to test understanding of the important topics from each chapter.
Steven gets ready for work each day by drinking tea and driving his Benz car equipped with radar. He arrives at his workplace, UP-PGH hospital, where he works as a nurse. Throughout his daily routine, he develops a personal brand through the integration of elements representing his interests in technology (te-KEY), tea drinking (TEA), driving his Benz (BENz), and his last name (RADAR).
This document summarizes Steven Michael Y. Andrada's online digital presence by listing the search results for his name on Google, Yahoo, and Bing on March 18, 2011. Searches were conducted for both "Andrada" and "Steven Michael Yap Andrada" to determine how he appears online from different digital perspectives.
1. TOP 10 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada April 8, 2011 www.stevenandrada.blogspot.com 1/58
2. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 2/58 www.stevenandrada.blogspot.com
3. Outline 6. Dimensions That Define a Business 7. Ansoff’s Product-Market Expansion Grid 8. Marketing Plan Contents 9. Porter’s Generic Strategies 10. Categories of Marketing Alliances 3/58 www.stevenandrada.blogspot.com
4. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 4/58 www.stevenandrada.blogspot.com
5. Concept 1 3 V’s Approach to Marketing 5/56 www.stevenandrada.blogspot.com
6. Define customer and needs 3 V’s Approach to Marketing 6/58 Concept 1: www.stevenandrada.blogspot.com
7. Identify and satisfy an unmet need that your target market possesses. 3 V’s Approach to Marketing 7/58 Concept 1: www.stevenandrada.blogspot.com
8. System of partnerships and alliances that a firm creates to source, augment and deliver its offerings. 3 V’s Approach to Marketing 8/58 Concept 1: www.stevenandrada.blogspot.com
10. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 10/58 www.stevenandrada.blogspot.com
11. Concept 2 11/58 Levels of a Marketing Plan Strategic Tactical www.stevenandrada.blogspot.com
12. Strategic Level 12/58 Concept 2: It's the content of your marketing message. www.stevenandrada.blogspot.com
21. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 16/58 www.stevenandrada.blogspot.com
22. Concept 3 17/58 Core Business Process www.stevenandrada.blogspot.com
25. Defining target markets & prospecting for new customers 20/58 Concept 3: Core Business Process www.stevenandrada.blogspot.com
26. Building deeper understanding, relationship & offerings 21/58 Concept 3: Core Business Process www.stevenandrada.blogspot.com
27. Receiving & approving orders, shipping goods & collecting payment 22/58 Concept 3: Core Business Process www.stevenandrada.blogspot.com
28. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 23/58 www.stevenandrada.blogspot.com
29. Concept 4 24/58 Major Competitive Spheres Industry Geographical Products Vertical Channels Competence Market Segment www.stevenandrada.blogspot.com
30. Outline 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 25/58 www.stevenandrada.blogspot.com
31. Concept 5 26/58 Types of Business Orientation Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also. Market Orientation - Puts the customer at the heart of the business. www.stevenandrada.blogspot.com
33. Outline 6. Dimensions That Define a Business 7. Ansoff’s Product-Market Expansion Grid 8. Marketing Plan Contents 9. Porter’s Generic Strategies 10. Categories of Marketing Alliances 28/58 www.stevenandrada.blogspot.com
34. Concept 6 29/58 Dimensions That Define a Business www.stevenandrada.blogspot.com
35. Outline 6. Dimensions That Define a Business 7. Ansoff’s Product-Market Expansion Grid 8. Marketing Plan Contents 9. Porter’s Generic Strategies 10. Categories of Marketing Alliances 30/58 www.stevenandrada.blogspot.com
36. Concept 7 31/58 Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
37. Gain market share with current products in the current market 32/58 Concept 7: Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
38. 33/58 Concept 7: Develop new products of potential interest to the current markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
39. 34/58 Concept 7: Develop new markets for the current products Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
40. 35/58 Concept 7: Develop new products to the new markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
62. Being the low cost producer in an industry for a given level of quality 47/58 Concept 9: www.stevenandrada.blogspot.com
63. Development of a product or service that offers unique attributes 48/58 Concept 9: Toothpaste w/ whitening www.stevenandrada.blogspot.com
64. Concentrates on a narrow segment 49/58 Concept 9: Toothpaste for Kids www.stevenandrada.blogspot.com
65. Outline 6. Dimensions That Define a Business 7. Ansoff’s Product-Market Expansion Grid 8. Marketing Plan Contents 9. Porter’s Generic Strategies 10. Categories of Marketing Alliances 50/58 www.stevenandrada.blogspot.com
66. Concept 10 51/58 Categories of Marketing Alliances Product or Service Alliances Promotional Alliances Logistic Alliances Pricing Collaborations www.stevenandrada.blogspot.com
67. 52/58 Concept 10: Two companies jointly market their complementary or a new product. Product or Service Alliances Apple product uses Intel processors www.stevenandrada.blogspot.com
68. One company agrees to carry a promotion for another company’s product or service 53/58 Concept 10: Promotional alliances Globe Telecom & Apple www.stevenandrada.blogspot.com
69. One company offers logistical services for another company’s product 54/58 Concept 10: Logistics Alliances Mister Kabab & City Delivery www.stevenandrada.blogspot.com
70. One or more companies join in a special pricing collaboration 55/58 Concept 10: Pricing Collaborations Cathay Pacific & Disneyland www.stevenandrada.blogspot.com
71. Summary 1. 3 V’s Approach to Marketing 2. Levels of A Marketing Plan 3. Core Business Processes 4. Major Competitive Spheres 5. Product Orientation vs Market Orientation 56/58 www.stevenandrada.blogspot.com
72. Summary 6. Dimensions That Define a Business 7. Ansoff’s Product-Market Expansion Grid 8. Marketing Plan Contents 9. Porter’s Generic Strategies 10. Categories of Marketing Alliances 57/58 www.stevenandrada.blogspot.com
73. TOP 10 Learning Concepts Chapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada April 1, 2011 www.stevenandrada.blogspot.com 58/58