This document discusses marketing and HR aspects of Pizza Hut. It outlines Pizza Hut's history, franchisee strategies, objectives of increasing profits and market share. It describes Pizza Hut's segmentation, targeting, and marketing mix strategies. It also discusses SWOT analysis, challenges managers may face, and HR processes like staffing levels based on sales, training programs, and future challenges in achieving goals and managing employees.

1. MARKETING AND HR ASPECTS IN
PIZZA HUT

2. • History.
OBJECTIVES
• Franchisee Strategies
• Create Good Image.
• Segmentation and Targeting.
• Determine Marketing-mix.
• Increase Profits For The Growth Of The
Business.
• Target A New Market Segment
• To Increase Market Share
• SWOT analysis.
• Corporate Planning And The Human
Resource Planning Process .
• Future Challenges Before The Managers.

3. Franchisee
Strategies
• Investment Level = 3 CROES.
• Working Hours=11AM-11PM
• Income Level = AVG.60,000.
• Number of Employees = 35 STAFFS
AND 4 MANAGERS.
• Location = HSR LAYOUT.
• Lifestyle
THEY GIVING MANY DISCOUNTS
AND NEW MENUS FOR FESTIVEL
TIMINGS.

4. HISTORY
• In 1958 opened by DAN and FRANK CARNEY
• Pizza Hut is a subsidiary of Yum! Brands, Inc.
(32,000
Restaurants
in 100
countries)
12,500 outlets 17,000 outlets
6,446 outlets in 89

5. 1997 91
outlet
s

6. CREATING GOOD IMAGE
• Standards
• Advertising
• Discipline
• Respect
• Customer
statisification.
• Publicity
• Infrastructure
• Hospitality

7. SEGMENTATION AND TARGETING:
SEGMENTATION
• Higher and Middle Income
• Dual Career Families
• Any Age
Targeting
• Basically anyone and everyone who
loves to eat pizzas
• Age group of 12 to 30.
• Families.
• Birthday parties.

8. DETERMINE MARKETING-
product:
MIX.
•large variety of taste and large number of market
share is with pizza because of their quality pizza.
Price
•Low price for meal and expensive for just one
•Coupons Worldwide and Gift Card in Developed
Countries.
PROMOTIONS :
•Spends approximately Rs1M-1.2 M on
advertising annually using a Media mix
•Ad through:
• Bill Boards
• TV Ads
• News Papers.
Place:
•Having 34,0000 outlets in 100 Countries.
• Sport Arena’s, Major Airports & Shopping Mall.
•Selling through Take In, Dine in, Home Delivery.

9. INCREASE PROFITS FOR THE
GROWTH OF THE BUSINESS.
• Revenue growth is everyone's business, so
make it part of everyone's daily work
routine.
• Seek good growth and avoid bad growth.
• Dispel the myths that inhibit both people
and organizations from growing.
• Develop and implement a growth budget.
• Understand how to do effective cross-selling
(or value/solutions selling).
• Create a social engine to accelerate revenue
growth.
• Repackage Your Offerings.
• Min.500 for every checks.

10. HOW THEY TARGET A
NEW MARKET SEGMENT
• Increases profitability
• Have better communication
• Customer retention
• Market expansion.
• Increase in competitiveness.
• Focus of the Company

11. HOW THEY INCREASE
MARKET SHARE
• Differentiate your business
• Know your target customers.
• Promote your business

12. SWOT ANALYSIS
STRENGTHS
•Market Leader, Innovative Range of Pizzas Under
One Roof, ISO Certified, Free Home delivery, Full
Service Restaurant, Good Service, Brand Name.
WEAKNESSES:
•Higher Overhead Costs. Pizza costly as compared to
competitors. More focused on western taste, They
advertise very less, Queue during Peak Hour
OPPORTUNITIES:
•Pizza Hut can come up with new products
considering the Indian taste .
THRREATS:
•Existing competitors like Dominos Pizza, McDonalds,
Etc., Availability of substitutes.

14. • 80% OF THE CUSTOMERS LIKE TO
HAVE IN RESTUARANT AND 20%
IN HOME(DOMINOS)
• 85% IN RESTURANT AND 15%

15. ONE OF THE ADVERTISEMENT OF PIZZA
HUT

16. AND THE HUMAN
RESOURCE PLANNING
• PROCESS
SALES AVG.BELOW 80,000 PER
MONTH MEANS STAFF MEMBERS
WILL BE 30 AND 3 MANAGERS.
• FOR EVERY DEPT. TRANING AND
THEN EXPERT EXAM WILL
CONDUCT.
• CLEANNESS.
• Recognition and Rewards.
• PACKAGES & PARCELS
• TELEPHONE CALLS.
• STAFF LOCKERS.
• STAFF MEALS.

17. FUTURE CHALLENGES BEFORE THE
MANAGERS.
• Achieving a Stretch Goal
• Bringing Out the Best in Your
Employees
• Dealing with Underperforming
Employees
• Dealing with Outstanding
Employees
• Hiring the Right People
• Responding to a Crisis
• Continuous Improvement

18. THE FUNCTIONS OF HUMAN
RESOURCE MANAGEMENT.
• Planning in the Organization and
manpower.
• Recruitment and selection of
employees
• Employee motivation
• Employee evaluation
• Organizational relations
• Provision of employee services
• Employee education, training and
development

20. BY
MARUTHUPANDIAN