Apple has had monumental product launches in the past due to strong visionary leadership, revolutionary product development processes, and innovative marketing campaigns. The iPod was critical to Apple's current success, transforming Apple into Apple Inc. and revolutionizing how people listen to music. The subsequent launches of the iPhone and iPad further established Apple as the market leader in non-computer portable devices. Going forward, Apple should continue targeting both computers and handheld devices with more revolutionary products like its Watch and TVOS, rather than solely focusing on evolutionary products or moving away from computers entirely.

9. Apple’s product launches over the past had been
monumental. What makes the company so good
at innovation? Is there anyone comparable to
apple in this respect?
1. a strong visionary leadership
2. Product development process leading to
revolutionary products
3. And amazing innovative market campaigns
?

12. How important was iPod to Apple’s current
success? Discuss the significance of iPhone and
iPad launches to Apple’s new product development
strategy.
1. After iPod Apple computers was made
Apple Inc. It made Apple a revolution
in the way people listened music.
2. It finally led to the launch of iPhone.
3. iPhone and iPod made it a market
leader in non-computer and portable
devices .
?

20. What’s next for Apple?
Should it continue to move away from
computers and toward more new handheld
devices?
1. Next is it’s Watch and TVOS
2. It should not move away rather target at
both computers and handheld devices.
3. It should try and focus on coming upwith
more REVOLUTIONARY products rather
than EVOLUTIONARY ones.
?